New construction rentals are in high demand — but marketing a property that doesn’t yet exist physically can be tricky. That’s where the power of 3D virtual tours combined with AppFolio comes into play. 🧠✨
This modern marketing approach allows builders and property managers to pre-lease faster, attract remote tenants, and showcase their homes at every construction phase — even before completion. Let's dive into how to effectively use 3D virtual tours to market new rentals through AppFolio like a pro. 🎯
Traditional listings with static photos or floor plans fall short when you're leasing homes that are new or still under construction. Here’s why 3D tours are essential:
📌 Related: AppFolio Virtual Tours: A Game-Changer for House Building Listings
Embedding or linking a virtual tour inside your AppFolio property listing is easier than you think:
📘 Step-by-step tutorial: How to Embed 360 Virtual Tours in AppFolio Listings
Want a video walkthrough? Check out: Virtual Tour Setup in AppFolio: A Complete Tutorial
Use render-based tours or staged model homes to start collecting tenant inquiries before construction wraps.
🔗 Learn how: Marketing New Home Builds with Virtual Tours on AppFolio
One fully staged tour can represent multiple floor plans or similar homes in a development.
🔗 Explore: Showcase Your House Builds Better with AppFolio and Virtual Tours
Remote renters can confidently sign without visiting in person.
🔗 Strategy: How to Use AppFolio with Virtual Tours to Attract More Renters (Without Chasing Leads)
Builders who embed 3D tours in AppFolio listings often report:
🔗 Proof point: Boost Your House Building Listings with AppFolio 360° Tours
✔️ Add hotspots to highlight finishes, appliances, or key upgrades
✔️ Use preview GIFs or thumbnails from your tour in the gallery
✔️ Place the virtual tour link at the top of your property description
✔️ Include a call to action like “👀 Take a 3D Tour Now!”
🔗 Learn more: Step-by-Step: How to Embed a 3D Tour in Your AppFolio Property Listing
Use the following internal blog posts to deepen your visitors’ journey and improve your site’s SEO:
🔹 Use Virtual Staging
Virtual staging can turn an empty build into a show-ready model within your 3D tour.
🔹 Share on Socials + Email
Push the tour to Facebook, Instagram, and email campaigns to boost exposure.
🔹 Highlight Pre-Lease Opportunities
Call out availability dates within the tour description to encourage early commitments.
🔗 Helpful read: How to Promote Your Virtual Tour Beyond AppFolio
Using 3D virtual tours in AppFolio isn’t just a tech trend — it’s the future of rental marketing 🧭💡. Especially for new construction homes, this combo offers unmatched benefits:
🔗 Ready to get started? Explore: AppFolio Virtual Tour Integration: Everything You Need to Know
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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