In the world of new construction, time is money. 🕒 Every day a home sits unsold is a missed opportunity—and the longer your projects remain invisible to buyers, the slower your cash flow. But what if you could start selling before the drywall is even up?
With AppFolio + virtual tours, you can turn house construction projects into active, revenue-generating listings. 💰 Whether you're building custom homes, subdivisions, or spec projects, this strategy helps you pre-sell faster, stand out in a crowded market, and provide buyers with a seamless digital-first experience. 🚀
Today’s homebuyers want more than brochures and floor plans. They want immersion.
Here’s what makes virtual tours a game-changer:
Virtual tours let you market a home before it’s built—and that’s a serious sales advantage.
🔗 Related: Virtual Tours for New Construction Homes: AppFolio Listing Strategy
AppFolio is more than a property management platform—it’s also a robust real estate listing and marketing tool. 🛠️ Builders can use AppFolio to:
By integrating 360° tours into your AppFolio listings, you give buyers the next best thing to a physical showing—right inside a professional, trusted listing environment.
🔗 Learn more: Seamless Virtual Tour Integration with AppFolio: A Complete Guide
Most builders wait until the home is staged to list it. That’s a mistake. 👇
Instead, you can use virtual tours to show progress and build demand throughout construction.
Use renderings or past models to showcase what’s coming.
Give buyers a behind-the-scenes look. Let them follow the build journey.
Update tours every few weeks to highlight progress.
Offer a full polished 360° walkthrough with room labels and hotspots.
This strategy keeps your listings active longer and builds anticipation.
🔗 Related: Real Estate Tech for Builders: AppFolio and Virtual Tour Integration
It’s simple. Here’s how you do it:
Now your project is ready to be explored online—no showings required. 🙌
🔗 Also read: From Static to Cinematic: Transforming Property Photos With AI
Adding virtual tours isn’t just about aesthetics—it drives real sales outcomes.
You’re not just marketing homes—you’re selling an experience buyers can trust.
🔗 Related: The Anatomy of a High-Converting Real Estate Video (with AI)
Here’s how to supercharge your virtual tours:
Label rooms, upgrades, and design options with tooltips.
Even unfinished homes look better with context.
Use AI tools to make 15-second video snippets from your 360° tour for Instagram, Facebook, or YouTube Shorts.
🔗 Try this: Top 5 AI Video Editing Tools for Busy Creators in 2025
Once your tour is embedded, promote your project across multiple channels:
Don't just rely on MLS or drive-by traffic. Showcase your project where buyers are scrolling.
🔗 Helpful guide: How to Use AI Video to Sell Rental Units Faster
This strategy works especially well for:
Virtual tours create the trust, transparency, and traction today’s buyers demand.
🔗 Bonus: AI Video Trends We’re Watching (Q3 2025 Update)
You don’t need to wait until construction is complete to sell. 🛑
With AppFolio and virtual tours, you can start marketing at the framing stage, build anticipation through progress updates, and close buyers faster—with fewer questions and fewer showings.
👉 Don’t let your projects sit quietly under construction. Use virtual tours to turn dirt into data, and data into deals. 💼💰
Here’s a recap of all related articles mentioned:
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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