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In today’s fast-paced real estate market, builders can’t afford to rely on outdated marketing. 🏗️ Homebuyers want immersive, digital-first experiences that help them explore properties from anywhere — and that’s where AppFolio and 360° virtual tours come in. 🎥
If you’re looking to pre-sell inventory, shorten time-on-market, and attract more qualified leads, combining AppFolio and virtual tours is the winning strategy.
Let’s break down how to make it work for your new home listings. 💡
New home buyers don’t just want pictures — they want to experience the home. Whether it’s a model unit or an under-construction build, 360° tours let them:
🔗 Learn more: Virtual Tours for New Construction Homes: AppFolio Listing Strategy
These immersive tours create a sense of ownership that static images simply can’t match.
AppFolio is a leading property management platform, but it’s also an incredibly effective listing tool for home builders. Here's why:
🔗 Helpful read: AppFolio Virtual Tour Integration: Everything You Need to Know
By using AppFolio as your hub and linking to immersive virtual tours, you give buyers the best of both worlds: a professional listing page and an interactive experience that builds trust and urgency.
Some builders have reported 20–30% faster sales cycles using this method. 💸
🔗 Related post: Boost Your House Building Listings with AppFolio 360° Tours
Adding a tour is easier than you think:
🔗 Step-by-step: How to Add Virtual Tours to AppFolio: Step-by-Step Guide for Property Managers
Here’s how to make your new home listings pop with virtual tours:
🔗 Smart strategies: AppFolio Marketing Tips: Showcase House Builds with Virtual Tours
Use renderings and AI-powered tours to attract early buyers
🔗 Post: Turn New Builds into Sales: Add Real Estate Virtual Tours to AppFolio
Keep buyers engaged and confident throughout construction
🔗 Blog: Turn House Construction Projects into Sales with AppFolio Tours
Highlight fully staged units with rich walkthroughs
🔗 See: How to Showcase House Building Projects with Virtual Tours on AppFolio
Once you’ve added a virtual tour, promote your listing across:
🔗 More ideas: How to Promote Your Virtual Tour Beyond AppFolio: A Marketing Power Guide
Builders using AppFolio + 360° virtual tours have seen:
🔗 Read: AppFolio Virtual Tours: A Game-Changer for House Building Listings
Want to increase time on site and SEO performance? Include internal links to related topics like:
If you're a home builder who wants to stay competitive in a digital-first market, combining AppFolio listings with 360° virtual tours is a no-brainer. 🧠
You’ll attract more attention, earn buyer trust, and move inventory faster—all without extra marketing overhead. 💥
Want to see it in action? 🔗 How Home Builders Use AppFolio and Virtual Tours to Attract Buyers
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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