If you're a home builder in 2025, one thing is clear: how you market your properties is just as important as how you build them. 🔨 Today’s buyers expect more than static photos and basic descriptions—they want immersive, interactive experiences that let them walk through a home from anywhere in the world. 🌎
That’s why combining AppFolio’s listing power with 360° virtual tours has become the ultimate sales strategy for builders. In this guide, you’ll learn how to turn more browsers into buyers using these two powerful tools.
AppFolio is best known as a property management tool—but builders are increasingly leveraging it for marketing and sales. Why?
By pairing it with 360° content, you're giving buyers a complete, visually engaging experience that builds trust before they ever step foot inside.
🔗 Learn more: Using AppFolio to Market House Builds with 360° Virtual Tours
A well-done 3D or 360° tour allows your audience to:
Buyers are 40% more likely to engage with a listing that includes a virtual tour. For homes under construction, it’s the key to generating interest before the build is complete. 🔑
🔗 Related: Virtual Tours for New Construction Homes: AppFolio Listing Strategy
Home builders using virtual tours on AppFolio see:
You're not just marketing a home—you’re selling a vision.
🔗 Related: AppFolio Virtual Tours: A Game-Changer for House Building Listings
Getting your virtual tour live on AppFolio is simple:
Need visuals? 🔗 Check out: How to Add Virtual Tours to AppFolio: Step-by-Step Guide for Property Managers
Once your virtual tour is added, follow these pro tips to boost impact:
🔗 Get inspired: How to Use AppFolio with Virtual Tours to Attract More Renters (Without Chasing Leads)
Don’t stop with AppFolio. Push your content across multiple channels:
🔗 More ideas: How to Promote Your Virtual Tour Beyond AppFolio: A Marketing Power Guide
Virtual tours aren’t just for finished homes. Builders can use them at multiple stages:
Use AI renderings to visualize future layouts
🔗 Try: Boost Your House Building Listings with AppFolio 360° Tours
Show progress to build buyer confidence
🔗 Helpful: Turn House Construction Projects into Sales with AppFolio Tours
Stage and capture with full 3D walkthroughs
🔗 Tutorial: AppFolio Virtual Tour Setup Made Easy: A Complete How-To
Want to go a step further? Use AI to convert your 360° photos into:
🔗 Learn more: How to Use AI Video to Sell Rental Units Faster
In 2025, selling a new home doesn’t start when the paint dries—it starts when the listing goes live. 🛒
By combining AppFolio’s modern listing tools with interactive virtual tours, you create a marketing funnel that works while you build. 🧱
Whether you're staging a finished model or showcasing framing progress, 360° tours let buyers see the vision and move forward with confidence.
Ready to boost your house sales?
🔗 Start here: The Ultimate Guide to AppFolio and Virtual Tour Integration
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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