Marketing new construction homes has always been a challenge—especially when the home isn’t finished yet. But with 360° virtual tours and AppFolio working together, you can now showcase house builds at every stage of development, turning progress into profit. 💰
Whether you’re selling custom homes, leasing new developments, or showcasing model units, this guide will walk you through how to use AppFolio + virtual tours to captivate buyers and renters long before the final coat of paint.
Virtual tours help prospects visualize what doesn’t exist yet. They turn blueprints into experiences.
📘 Read next: Why Virtual Tours Increase Lease Conversions in AppFolio
To get started marketing your house builds virtually on AppFolio, you’ll need:
✅ A virtual tour created with Matterport, CloudPano, or Kuula
✅ Rendered or staged media if the home isn’t built yet
✅ A shareable tour link (public HTTPS)
✅ Access to your AppFolio listing dashboard
📘 Compare platforms: CloudPano vs Kuula vs Matterport: What Works Best with AppFolio
Adding your tour is simple and powerful. Just follow these steps:
“🎥 Take a virtual walkthrough of this under-construction home”
📘 Full tutorial: Step-by-Step AppFolio Virtual Tour Tutorial
Make your tour impossible to miss:
📘 Tips here: How to Embed and Highlight Virtual Tours on AppFolio
Don’t limit your virtual tour to AppFolio—spread it far and wide:
📘 Marketing guide: How to Promote Your Virtual Tour Beyond AppFolio
Maximize the value of your 360° tours by making them more than just a visual aid.
📘 Get inspired: AppFolio Virtual Tour Tools Every Property Manager Should Know
If you manage multiple builds, consistency and efficiency matter. Here’s how to streamline your tour workflow:
📘 Learn the system: Virtual Tour Setup in AppFolio: Step-by-Step Guide for Property Managers
Avoid letting small issues ruin a great tour experience:
📘 Troubleshoot: Virtual Tour Doesn’t Load in AppFolio? Fixes & Solutions
Want to know if your tours are working? Track key metrics:
📘 Metrics guide: AppFolio Virtual Tour Setup Tutorial for Real Estate Pros
“We listed five pre-construction homes with CloudPano tours inside AppFolio and got two deposits before framing was done.”
— Derek C., Custom Home Builder
“Our virtual tour helped sell a home in 4 days—before the roof was even finished.”
— Lana T., Residential Developer
📘 More stories: How Property Managers Use AppFolio Virtual Tours to Lease Faster
When you use 360° virtual tours inside AppFolio, you're no longer waiting for a finished home to start selling or leasing. You’re building momentum with every click, every view, and every virtual step inside.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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