CloudPano vs Kuula vs Matterport: What Works Best with AppFolio

Cloudpano
July 9, 2025
5 min read
Share this post

🌐 CloudPano vs Kuula vs Matterport: What Works Best with AppFolio?

Virtual tours are revolutionizing property marketing — and AppFolio users are taking note. But when it comes to picking the right platform for seamless integration, the top three choices often boil down to: CloudPano, Kuula, and Matterport.

Which platform is best for your listings? 🤔
Which one works smoothly inside AppFolio?
Which gives you the most bang for your buck?

Let’s break it down, side-by-side, and help you decide which virtual tour solution aligns with your leasing goals. 🏘️✨

🛠️ Quick Overview: What AppFolio Supports

AppFolio does not host virtual tours natively (yet). But the platform does allow you to:

Embed iframe codes
Paste external links into listing descriptions or tour fields
Display video previews or tour banners

Because of this, the tour platform you choose must support public links or iframe embed codes to work inside AppFolio.

For help embedding, check out How to Embed or Link Virtual Tours in Your AppFolio Listings.

🧾 1. CloudPano: Fast, Affordable & Flexible

CloudPano is an excellent choice for AppFolio users who want simplicity and affordability. 💸

✅ Pros:

  • Embed-friendly with iframe and public links
  • 360° photo-based tours (great for fast unit capture)
  • Branding control and white-labeling
  • Affordable pricing and one-time payment options
  • Works on desktop and mobile flawlessly
  • Supports 360° images from any camera

⚠️ Cons:

  • Not fully 3D scanned like Matterport
  • Requires a bit of manual input for hotspot linking

Use case: Mid-sized multifamily, single-family portfolios, fast turnover leasing teams

📚 Related post: Easily Link 360° Virtual Tours in AppFolio Listings

🏙️ 2. Matterport: Premium & Photorealistic

Matterport is the industry leader in 3D virtual tour quality. It creates a dollhouse-like walk-through using Lidar scanning or 360° cameras.

✅ Pros:

  • 3D scanning with depth and detail
  • Great for luxury listings or large floor plans
  • Reliable AppFolio compatibility (iframe + link support)
  • Shareable tour URLs, public access toggles
  • Boosts listing appeal with true walkthrough effect

⚠️ Cons:

  • Expensive monthly plans or per-tour charges
  • Steeper learning curve
  • Requires a specific camera (or Pro3 scanner for best results)

Use case: Class A multifamily, luxury units, new developments

📚 Related post: AppFolio Virtual Tour Tutorial: How to Add 3D Tours

🌀 3. Kuula: Sleek, Simple, and Designer-Friendly

Kuula is known for clean designs and fast publishing. It’s loved by photographers and small teams looking for quick and beautiful tours.

✅ Pros:

  • Fast tour creation and embed support
  • Budget-friendly plans
  • Custom hotspots, floor plan linking
  • Great mobile responsiveness
  • Easy link sharing (great for AppFolio descriptions)

⚠️ Cons:

  • Less interactive than Matterport
  • No true 3D environment — it’s 360° slideshow-based
  • UI might feel limited for advanced teams

Use case: Small-to-midsize PMs, boutique property groups, creatives

📚 Related post: Complete Guide to Adding 3D Tours in AppFolio for Property Managers

🧪 Comparison Table

🧲 Which Tour Platform is Best for AppFolio?

Here’s our quick guide for choosing:

✅ Choose CloudPano if:

  • You want speed + control
  • You manage a high number of smaller units
  • You like branding control and white-labeling

➡️ See how to set up CloudPano tours in AppFolio Integration Tips: Use Virtual Tours to Attract More Renters

✅ Choose Matterport if:

  • You’re marketing luxury or high-end units
  • You want photorealistic 3D walk-throughs
  • You’re okay with the higher cost and setup time

➡️ Learn about integration in AppFolio 3D Tour Upload Guide: How to Add Virtual Tours Step-by-Step

✅ Choose Kuula if:

  • You need a simple 360° solution
  • You’re a solo operator or small leasing team
  • You want fast publishing and designer flexibility

➡️ For Kuula-specific setups, check out Virtual Tour Integration for AppFolio: Tools, Platforms, and Best Practices

🛠️ How to Embed Your Tour in AppFolio

Whichever platform you choose, follow this workflow:

  1. 📤 Upload your tour
  2. 🔗 Grab the public link or iframe embed
  3. 🧱 In AppFolio, go to the Listing Details page
  4. ✏️ Paste your tour in the Media, Description, or Custom Field
  5. ✅ Save — then test on both desktop and mobile

Full instructions here: Step-by-Step: How to Embed a 3D Tour in Your AppFolio Property Listing

🧠 Final Thoughts

Each platform — CloudPano, Matterport, and Kuula — offers unique strengths. 🎯

  • Want control, affordability, and flexibility? 👉 Go CloudPano
  • Want premium experiences? 👉 Choose Matterport
  • Want simplicity and design flair? 👉 Try Kuula

No matter which you pick, AppFolio plays nice with all three, as long as you use shareable links or embed codes.

📚 Keep Exploring:

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

How Photographers Can Sell AI Listing Videos to Their Agent Clients

AI technology is transforming real estate media — and photographers who adapt early have a major competitive advantage. This in-depth guide explains how to sell AI listing videos to agent clients by positioning them as a premium marketing upgrade rather than a technical novelty. The article walks through practical sales strategies, pricing models, subscription opportunities, and common objections, while showing how AI-powered talking head videos can increase average order value and create recurring revenue. Readers will learn how to package AI listing videos into photo bundles, monthly content plans, and brokerage-wide solutions that elevate their services from simple media delivery to full marketing automation. If you’re a photographer looking to future-proof your business and increase profitability, this guide provides a clear roadmap to selling AI listing videos effectively.
Read post

How to Build a Recurring Revenue Stream Using AI Avatar Videos

AI avatar videos are transforming how real estate media professionals build stable, scalable businesses. In this comprehensive guide, we break down how to turn one-off video projects into a predictable recurring revenue real estate media model using AI-powered talking head technology. Instead of selling per-listing shoots, you’ll learn how to package automated listing videos, market updates, and branded content into monthly subscription offers that increase client retention and lifetime value. The article explores practical use cases, pricing strategies, workflow automation, competitive advantages, and common objections — all designed to help photographers, videographers, and marketing agencies shift from transactional income to recurring revenue. If you’re ready to move from freelancer to scalable media platform, this guide outlines a clear roadmap for building consistent monthly income in real estate marketing.
Read post

How to Create an AI Avatar Listing Video From One Headshot (Step-by-Step)

Learn how to create an AI avatar listing video from a single professional headshot using simple, step-by-step software tools. This guide walks real estate agents, brokers, and photographers through the exact process of turning one static image into a talking AI avatar that delivers listing presentations automatically. Discover how AI avatar listing videos save time, boost engagement, improve consistency across marketing channels, and help agents scale their video content without recording new footage. Perfect for anyone looking to modernize their real estate marketing with AI-powered automation.
Read post