CloudPano vs Kuula vs Matterport: What Works Best with AppFolio

Cloudpano
July 9, 2025
5 min read
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🌐 CloudPano vs Kuula vs Matterport: What Works Best with AppFolio?

Virtual tours are revolutionizing property marketing — and AppFolio users are taking note. But when it comes to picking the right platform for seamless integration, the top three choices often boil down to: CloudPano, Kuula, and Matterport.

Which platform is best for your listings? 🤔
Which one works smoothly inside AppFolio?
Which gives you the most bang for your buck?

Let’s break it down, side-by-side, and help you decide which virtual tour solution aligns with your leasing goals. 🏘️✨

🛠️ Quick Overview: What AppFolio Supports

AppFolio does not host virtual tours natively (yet). But the platform does allow you to:

Embed iframe codes
Paste external links into listing descriptions or tour fields
Display video previews or tour banners

Because of this, the tour platform you choose must support public links or iframe embed codes to work inside AppFolio.

For help embedding, check out How to Embed or Link Virtual Tours in Your AppFolio Listings.

🧾 1. CloudPano: Fast, Affordable & Flexible

CloudPano is an excellent choice for AppFolio users who want simplicity and affordability. 💸

✅ Pros:

  • Embed-friendly with iframe and public links
  • 360° photo-based tours (great for fast unit capture)
  • Branding control and white-labeling
  • Affordable pricing and one-time payment options
  • Works on desktop and mobile flawlessly
  • Supports 360° images from any camera

⚠️ Cons:

  • Not fully 3D scanned like Matterport
  • Requires a bit of manual input for hotspot linking

Use case: Mid-sized multifamily, single-family portfolios, fast turnover leasing teams

📚 Related post: Easily Link 360° Virtual Tours in AppFolio Listings

🏙️ 2. Matterport: Premium & Photorealistic

Matterport is the industry leader in 3D virtual tour quality. It creates a dollhouse-like walk-through using Lidar scanning or 360° cameras.

✅ Pros:

  • 3D scanning with depth and detail
  • Great for luxury listings or large floor plans
  • Reliable AppFolio compatibility (iframe + link support)
  • Shareable tour URLs, public access toggles
  • Boosts listing appeal with true walkthrough effect

⚠️ Cons:

  • Expensive monthly plans or per-tour charges
  • Steeper learning curve
  • Requires a specific camera (or Pro3 scanner for best results)

Use case: Class A multifamily, luxury units, new developments

📚 Related post: AppFolio Virtual Tour Tutorial: How to Add 3D Tours

🌀 3. Kuula: Sleek, Simple, and Designer-Friendly

Kuula is known for clean designs and fast publishing. It’s loved by photographers and small teams looking for quick and beautiful tours.

✅ Pros:

  • Fast tour creation and embed support
  • Budget-friendly plans
  • Custom hotspots, floor plan linking
  • Great mobile responsiveness
  • Easy link sharing (great for AppFolio descriptions)

⚠️ Cons:

  • Less interactive than Matterport
  • No true 3D environment — it’s 360° slideshow-based
  • UI might feel limited for advanced teams

Use case: Small-to-midsize PMs, boutique property groups, creatives

📚 Related post: Complete Guide to Adding 3D Tours in AppFolio for Property Managers

🧪 Comparison Table

🧲 Which Tour Platform is Best for AppFolio?

Here’s our quick guide for choosing:

✅ Choose CloudPano if:

  • You want speed + control
  • You manage a high number of smaller units
  • You like branding control and white-labeling

➡️ See how to set up CloudPano tours in AppFolio Integration Tips: Use Virtual Tours to Attract More Renters

✅ Choose Matterport if:

  • You’re marketing luxury or high-end units
  • You want photorealistic 3D walk-throughs
  • You’re okay with the higher cost and setup time

➡️ Learn about integration in AppFolio 3D Tour Upload Guide: How to Add Virtual Tours Step-by-Step

✅ Choose Kuula if:

  • You need a simple 360° solution
  • You’re a solo operator or small leasing team
  • You want fast publishing and designer flexibility

➡️ For Kuula-specific setups, check out Virtual Tour Integration for AppFolio: Tools, Platforms, and Best Practices

🛠️ How to Embed Your Tour in AppFolio

Whichever platform you choose, follow this workflow:

  1. 📤 Upload your tour
  2. 🔗 Grab the public link or iframe embed
  3. 🧱 In AppFolio, go to the Listing Details page
  4. ✏️ Paste your tour in the Media, Description, or Custom Field
  5. ✅ Save — then test on both desktop and mobile

Full instructions here: Step-by-Step: How to Embed a 3D Tour in Your AppFolio Property Listing

🧠 Final Thoughts

Each platform — CloudPano, Matterport, and Kuula — offers unique strengths. 🎯

  • Want control, affordability, and flexibility? 👉 Go CloudPano
  • Want premium experiences? 👉 Choose Matterport
  • Want simplicity and design flair? 👉 Try Kuula

No matter which you pick, AppFolio plays nice with all three, as long as you use shareable links or embed codes.

📚 Keep Exploring:

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Cloudpano

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
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