Complete Guide to Adding 3D Tours in AppFolio for Property Managers

Cloudpano
July 5, 2025
5 min read
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🧭 Complete Guide to Adding 3D Tours in AppFolio for Property Managers

Step-by-step instructions, tools, and best practices for 2025

🏠 Why 3D Tours Are Essential for AppFolio Listings in 2025

If you're a property manager using AppFolio, you're already ahead of the game. But are you using it to its full potential? 🎯

📉 Relying solely on photos and descriptions can limit engagement. Renters today want to walk through units virtually before they even book a tour.

That’s where 3D virtual tours come in. They:

  • 📈 Increase time spent on listings
  • 🚀 Boost conversion rates
  • 👀 Attract more qualified applicants
  • 📲 Enable remote leasing

🔗 Related: AppFolio Integration Tips: Use Virtual Tours to Attract More Renters

🧰 What You Need to Add 3D Tours to AppFolio

Here’s what property managers should have on hand before adding a tour:

  1. ✅ A completed 3D tour from a supported platform
  2. ✅ An embed (iframe) code or branded URL
  3. ✅ Access to your AppFolio dashboard

💡 Pro Tip: Tools like Pictastic.ai bundle tours, videos, and floor plans into one branded project link.

🛠️ Best Platforms for Creating 3D Virtual Tours

Let’s take a look at the top tools property managers are using to build 3D virtual tours that embed easily into AppFolio.

🌐 CloudPano

  • Create immersive 360° tours
  • Includes floor plans, dollhouse views, and hotspots
  • Easily embed into listings with iframe code

Learn more:
🧭 Seamless Virtual Tour Integration with AppFolio: A Complete Guide

🤖 PhotoAIVideo.com

  • Converts property photos into AI-narrated walkthrough videos
  • Perfect for listings with no 360° camera footage
  • Add captions, voiceovers, and music with a click

Helpful reads:
🎙️ How to Add Voiceovers and Captions Automatically to AI Videos
📷 From Static to Cinematic: Transforming Property Photos With AI

🧳 Pictastic.ai

  • Bundle your tour, contact info, and floor plan into a single branded link
  • Create a shareable, AppFolio-compatible showcase page
  • Designed for real estate and property marketing

See how to resell these:
💼 Building a White-Labeled Video Marketing Service With AI

🔄 How to Add 3D Tours in AppFolio (Step-by-Step)

Adding a 3D virtual tour to your listing is easy. Here’s how:

🔹 Step 1: Grab the Embed Code

Your tour tool will give you an HTML iframe like this:

<iframe src="https://yourtourlink.com" width="100%" height="500" frameborder="0" allowfullscreen></iframe>

🔹 Step 2: Log In to AppFolio

Head to your Property section and select the unit listing.

🔹 Step 3: Edit the Marketing Description

Click the listing’s “Edit Description” or “Edit Listing” section.

🔹 Step 4: Paste the Code

Toggle the content editor into HTML mode and paste your iframe where you want it to appear.

✅ Save your changes and preview your listing live.

Need visuals?
📘 Step-by-Step: Integrating Virtual Tours into AppFolio Listings

📌 Best Practices for Property Managers

If you want more engagement (and more signed leases), follow these tips:

📍 Place the Tour at the Top

Most prospects won’t scroll far. Keep your tour above the fold for max visibility.

📢 Add a Clear Call-to-Action

Encourage interaction with bold text like:
🎥 “Click above to explore the unit in 3D!”

🧭 Use Floor Plans to Support the Tour

Give renters a spatial layout to follow along. Try CloudPano’s Floor Plan Creator.

🧠 Bundle Your Media

Use Pictastic.ai to combine your tour with videos, agent info, and documents in one clean interface.

🔥 Bonus: Pre-Sell Units with AI Tours

Don’t wait for professional media! You can use AI-generated visuals to start leasing before the unit is ready.

Perfect for:

  • New construction
  • Upcoming availability
  • Light renovations

📈 The ROI of Adding 3D Tours to Listings

Here’s what the data shows:

More insights:
📊 AI vs. Traditional Video Editing: Cost, Time, and ROI Breakdown

📆 Automate Your Content with AI Video Scheduling

Want to keep your listings fresh without spending hours each week?

Use PhotoAIVideo.com to generate weekly video tours from your image folders automatically.

Set it up:
📅 The Weekly AI Video Content Plan (Template + Tools)

📚 Related Resources to Explore

✅ Final Thoughts: Upgrade Your Listings, Close More Leases

Adding 3D tours to AppFolio is a no-brainer if you're serious about:

  • Attracting the best renters
  • Leasing sight-unseen
  • Standing out from competitors
  • Automating property marketing

🏁 It only takes a few minutes to set up — and the results speak for themselves.

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Cloudpano

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
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Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

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