In today’s fast-moving rental market, attention spans are short and competition is fierce. So how do you stand out, pre-qualify renters, and lease faster?
👉 The answer: Virtual tours integrated seamlessly into your AppFolio listings.
Whether you're managing apartments, single-family homes, or even RV parks, embedding 360° virtual tours into AppFolio will transform your leasing strategy — and in this complete guide, we’ll show you exactly how to do it.
Virtual tours aren't just a techy trend — they’re proven to:
And when you integrate them inside AppFolio, your leasing workflow becomes fully digital, modern, and scalable. For a deeper look at how AI enhances listing presentations, check out Why AI Video is the New Standard for Listing Presentations.
AppFolio allows HTML in listing descriptions, which means you can embed:
Here’s your step-by-step walkthrough:
Use a service like CloudPano.com to build your 360° tour or use AI tools to convert listing photos into walkthrough videos. We break this down in How to Generate Real Estate Videos From Just Photos in Under 5 Minutes.
On CloudPano or YouTube, look for the "Embed" option. Copy the iframe HTML code.
Log into your AppFolio account → Marketing → Edit your property listing.
Insert the iframe into the "Description" field using the HTML editor.
Double-check how it looks on desktop and mobile. You’re good to go! 🎯
Let’s compare a basic photo-only listing vs. one with a full 360° tour:
We explore the ROI in detail in AI vs. Traditional Video Editing: Cost, Time, and ROI Breakdown.
Virtual tours work beautifully for:
Even if you don’t have a 360 camera, you can use AI to animate your listing photos into cinematic property videos. See how in From Static to Cinematic: Transforming Property Photos With AI.
Pair it with captions and voiceovers using How to Add Voiceovers and Captions Automatically to AI Videos for maximum impact.
Want to deliver all your media under one clean link?
📦 Build a listing media kit using tools like Pictastic.ai that include:
You don’t have to wait for perfection. Launch early drafts of your tours to test interest and pre-sell availability. This works especially well in hot markets.
Your leasing team can generate weekly marketing assets using your photo library and AI tools. Follow this blueprint in The Weekly AI Video Content Plan (Template + Tools).
It includes:
This is a game changer for staying top-of-mind.
Virtual tours aren’t the future — they’re the present. And AppFolio gives you the perfect launchpad to turn your property listings into immersive, lead-generating assets.
✅ Embed your first tour today
📹 Try converting your photos into videos
📊 Measure your results
💬 Share the experience with prospects
By the time your competitors catch up, you'll be fully booked.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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Try it free. No credit card required. Instant set-up.
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