Why Virtual Open Houses on Zillow + MLS Matter
Virtual open houses are transforming how buyers experience properties. When you post them on Zillow and your MLS, they automatically syndicate to Realtor.com, Trulia, and dozens of other platforms. That means:
Before uploading to Zillow or the MLS, ensure you have:
💡 Pro Tip: Tools like CloudPano create interactive 360° tours that embed directly into Zillow and MLS fields—making your listing far more clickable.
👉 Related: How to Add a 3D Home Tour to Zillow Listings
Inside your listing dashboard:
For pre-recorded tours, paste your video link in Zillow’s “Virtual Tour” field—it will display as a clickable icon.
360° tours increase time on page and MLS visibility. When you upload a tour to Zillow, it will also syndicate across MLS-connected portals.
Best platforms for 360° tours:
👉 Related: How to Upload Real Estate Photos to the MLS Without Losing Quality
In 2025, MLS + Zillow listings with virtual open houses are setting the standard. Buyers expect immersive tours, and both Zillow and MLS search engines prioritize listings with videos and 360° content.
By preparing high-quality content, uploading strategically, and promoting across channels, you’ll not only drive more views but also close deals faster.
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Interchangeable lens that’s upgradeable
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360° photo resolution in 23MP
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60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
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USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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