How to Promote Your Virtual Tour Beyond AppFolio: A Marketing Power Guide

Cloudpano
July 8, 2025
5 min read
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🚀 How to Promote Your Virtual Tour Beyond AppFolio: A Marketing Power Guide

You've created a stunning virtual tour. You've embedded it inside AppFolio. ✅
But now you're wondering… what’s next? How can you make sure more eyes — and leads — see it?

Good news: your virtual tour is not limited to AppFolio. In this guide, you’ll learn powerful ways to promote your 360° or 3D virtual tours across multiple platforms to maximize exposure, boost inquiries, and lease properties faster. 🏡✨

🔗 Start with a Shareable Tour Link

Most virtual tour platforms — like CloudPano, Matterport, and Kuula — provide a unique public URL. Before you promote it:

✅ Make sure your link is:

  • Public (no password or login required)
  • Mobile-friendly
  • Shortened (use Bit.ly or a branded domain)

If you're unsure how to format the link correctly, check out How to Embed or Link Virtual Tours in Your AppFolio Listings for a walkthrough.

📧 1. Add It to Your Email Signature

Turn every email into a mini property tour invite! 📨

Add this line to your signature:

👀 View our featured 360° virtual tour: YourTourLink.com

It works great in:

  • Leasing agent replies
  • Resident inquiry follow-ups
  • Vendor and partner communications

Want more setup tips? See Step-by-Step: Add a Virtual Tour Link to AppFolio.

📱 2. Share on Social Media

Let your followers explore the property without leaving their feed. 📲✨

Here’s how to post virtual tours across platforms:

  • Instagram: Use a preview video, carousel, or Reels with the link in bio
  • Facebook: Post the link + a compelling image
  • LinkedIn: Share as part of a leasing update
  • TikTok: Do a walk-through teaser, then link in your bio

💡 Tip: Include a strong CTA like:

"🎥 Take a virtual tour now — no appointment needed: [link]"

See how others are doing it in Boost Engagement: Add Virtual Tour Links to AppFolio Properties.

🌐 3. Add to Your Google Business Profile

Did you know you can embed your virtual tour into your Google Business Profile?

When prospects search your company name, they'll see the virtual tour link under your "Updates" or "Posts" tab.

🔧 To do this:

  • Go to Google Business Profile
  • Click “Add update”
  • Upload a tour screenshot
  • Paste the tour link + description.

🗂️ 4. Post on Rental Marketplaces

AppFolio is just one of many places renters look. Cross-post your tour to:

  • Zillow
  • Apartments.com
  • Realtor.com
  • Zumper
  • Craigslist

💡 Pro tip: Include a sentence in the description like:

“📸 Click here for a full virtual walkthrough: YourTourLink.com

Get the full walkthrough in How to Add External Virtual Tour Links to AppFolio.

📰 5. Use It in Leasing Ads

If you run Google Ads or Facebook Ads for your listings, your virtual tour is gold. ✨

In your ad copy, include:

  • “Take a 3D tour now”
  • “360° walk-through available”
  • “No in-person visit required!”

Also, try retargeting users who’ve already viewed the tour — high intent, high ROI.

Want to automate this process? Check AppFolio Virtual Tour Guide: Set Up, Embed, and Publish Easily.

🔄 6. Automate in Leasing Sequences

Use email tools like ActiveCampaign, Follow Up Boss, or GHL to drip the tour to warm leads. ✉️

Your first email might say:

“We’d love to invite you to explore the unit virtually before scheduling a showing.”
👉 View the Virtual Tour Now

For a full tutorial on automation, visit Step-by-Step AppFolio Virtual Tour Tutorial for Property Managers.

🏷️ 7. Add to Property Flyers & Signage

Don’t let in-person traffic go to waste. If someone walks by the property, let them explore it instantly with a QR code.

📌 What to include on your flyer:

  • Property image
  • QR code that links to your tour
  • “Scan to explore this property now!”

Need a guide? See Quick Guide: Setting Up 360° Virtual Tours in AppFolio.

🧰 8. List the Tour on Your Website

If you have a company site, each property should have its own page — and that page should include the virtual tour.

Embed or link it right under the photo gallery.

Also, create a page called “Virtual Tours” where you feature all your listings in one spot.

See how to structure it in Complete Guide to Adding 3D Tours in AppFolio.

🎯 Recap: 9 Places to Promote Your Virtual Tour (Outside AppFolio)

🧠 Final Thoughts

🎯 AppFolio is just the beginning.

By promoting your virtual tours everywhere your prospects already hang out — inboxes, social media, Google, and real estate sites — you dramatically increase your exposure and conversion potential.

And the best part? Once the virtual tour is live, it does the heavy lifting 24/7. 🔁

🔗 Keep Learning:

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Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
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