Easily Link 360° Virtual Tours in AppFolio Listings

July 8, 2025
5 min read
Share this post

🔄 Easily Link 360° Virtual Tours in AppFolio Listings

Attract more renters, reduce vacancy time, and modernize your marketing — in just one step! 🏠📸

🌍 Why 360° Tours Are a Game-Changer for Leasing

Today’s renters are tech-savvy. They expect transparency, convenience, and the ability to view a space from the comfort of their phone or laptop. That’s where 360° virtual tours come in. Adding these to your listings through AppFolio increases engagement and shortens leasing timelines.

Here’s what property managers are seeing after adding tour links:

  • 📈 2X more inquiries
  • 🕒 50% faster leasing cycles
  • 📱 3X higher mobile engagement
  • 💼 Better-qualified prospects

Want to explore more on this?
📘 Boost Leasing with AppFolio Virtual Tour Integration

🔗 What AppFolio Supports

While AppFolio doesn’t support embedding a tour directly, you can add a clickable link to any listing. This ensures renters get easy access to immersive media and lets you track engagement.

✨ You can add tour links in:

  • 🧾 The Property Description
  • 🔗 The Property Tour field
  • ✉️ Emails, texts, and leasing automation messages

💡 Tip: Use a link shortener (like Bit.ly or Rebrandly) to track click rates.

🔨 Step-by-Step: How to Add a 360° Tour Link in AppFolio

1️⃣ Choose a 360° Tour Provider

You can create your tour with:

  • CloudPano – Ideal for multifamily, mobile-friendly
  • Kuula – Lightweight and shareable
  • Matterport – High-definition 3D experiences
  • EyeSpy360 – Great for live guided tours

Need help choosing the right tool?
📘 Virtual Tour Integration for AppFolio: Tools, Platforms, and Best Practices

2️⃣ Get Your Shareable Tour Link

Once your tour is live, grab the public-facing link.

Example:

https://cloudpano.com/tour/sample-apartment

✅ Ensure it’s:

  • Mobile-responsive
  • Doesn’t require login
  • Fast to load

3️⃣ Insert the Tour Link in AppFolio

  1. Log into AppFolio
  2. Go to Properties > Active Listings
  3. Click Edit on the desired unit
  4. Paste your tour link into:
    • The Property Tour field, or
    • The Property Description, with a CTA like:
    • 🔍 “Explore the unit with a 360° Virtual Tour → [Insert Link]”

Want a visual walkthrough?
📘 Step-by-Step: Add a Virtual Tour Link to AppFolio

4️⃣ Preview and Test

After saving the listing:

✅ View it as a renter would (desktop & mobile)
✅ Click the tour link
✅ Ensure it opens in one tap and displays the full space clearly

📊 Real Results: Before vs After Adding Tour Links

📘 Ultimate AppFolio 3D Tour Upload Guide for Leasing Success

💬 Pro CTA Templates for Your Listings

Use compelling calls to action to boost clicks on your tour links:

  • 🏠 “Click here to explore your future home in 360°”
  • 📸 “See every corner with our immersive virtual tour”
  • 🧭 “Navigate the space before your visit → [Link]”

Learn how to make them even better:
📘 The Anatomy of a High-Converting Real Estate Video (with AI)

🧰 Tools That Enhance Your AppFolio Integration

Want more than just a static link?

Consider:

  • Adding QR codes to your printed signs
  • Embedding the tour in your own leasing website
  • Including the link in SMS or chatbot replies

📘 AppFolio Integration Tips: Use Virtual Tours to Attract More Renters

🔄 Automate It Across Multiple Listings

If you manage more than 10 properties, here’s how to streamline:

  1. Create a reusable tour template or workflow
  2. Upload media to your preferred tour platform
  3. Generate links and store in a spreadsheet
  4. Batch-insert into AppFolio listings weekly

📘 Virtual Tour Setup in AppFolio: Step-by-Step Guide for Property Managers

🔗 Related Reading to Continue the Journey

🏁 Final Thoughts: Stand Out With a Simple Link

In a competitive rental market, details matter. By adding a 360° virtual tour link in AppFolio, you don’t just show a listing—you immerse your audience. That one link can be the difference between a scroll-past and a signed lease.

Try adding a 360° link to your next listing—and track the difference. 📈

Share this post

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

How Photographers Can Sell AI Listing Videos to Their Agent Clients

AI technology is transforming real estate media — and photographers who adapt early have a major competitive advantage. This in-depth guide explains how to sell AI listing videos to agent clients by positioning them as a premium marketing upgrade rather than a technical novelty. The article walks through practical sales strategies, pricing models, subscription opportunities, and common objections, while showing how AI-powered talking head videos can increase average order value and create recurring revenue. Readers will learn how to package AI listing videos into photo bundles, monthly content plans, and brokerage-wide solutions that elevate their services from simple media delivery to full marketing automation. If you’re a photographer looking to future-proof your business and increase profitability, this guide provides a clear roadmap to selling AI listing videos effectively.
Read post

How to Build a Recurring Revenue Stream Using AI Avatar Videos

AI avatar videos are transforming how real estate media professionals build stable, scalable businesses. In this comprehensive guide, we break down how to turn one-off video projects into a predictable recurring revenue real estate media model using AI-powered talking head technology. Instead of selling per-listing shoots, you’ll learn how to package automated listing videos, market updates, and branded content into monthly subscription offers that increase client retention and lifetime value. The article explores practical use cases, pricing strategies, workflow automation, competitive advantages, and common objections — all designed to help photographers, videographers, and marketing agencies shift from transactional income to recurring revenue. If you’re ready to move from freelancer to scalable media platform, this guide outlines a clear roadmap for building consistent monthly income in real estate marketing.
Read post

How to Create an AI Avatar Listing Video From One Headshot (Step-by-Step)

Learn how to create an AI avatar listing video from a single professional headshot using simple, step-by-step software tools. This guide walks real estate agents, brokers, and photographers through the exact process of turning one static image into a talking AI avatar that delivers listing presentations automatically. Discover how AI avatar listing videos save time, boost engagement, improve consistency across marketing channels, and help agents scale their video content without recording new footage. Perfect for anyone looking to modernize their real estate marketing with AI-powered automation.
Read post