In today’s fast-paced rental market, potential tenants expect instant access to everything—including how a property feels. That’s where virtual tours come in. Integrating immersive 3D or 360° tours into your AppFolio listings isn’t just a tech-savvy upgrade—it’s a proven strategy to increase lease conversions, reduce vacancy time, and attract higher-quality renters. 💡
Let’s explore why virtual tours are essential, how they influence renter behavior, and how you can maximize your leasing success directly inside AppFolio.
Virtual tours give prospective tenants the ability to “walk through” a property without scheduling an in-person showing. This not only saves your leasing team time, but also ensures that people who do show up in person are already serious.
Studies show that listings with 360° tours receive 40% more views and visitors spend nearly 3x longer on pages that include a virtual experience.
Curious how to create engaging 360° content? See: Quick Guide: Setting Up 360° Virtual Tours in AppFolio
Not everyone can read floor plans. But everyone can understand a walkable space. Virtual tours help renters:
➡️ Want to know how to upload your first tour? Here’s a helpful resource: AppFolio Virtual Tour Tutorial: Upload 3D Tours in Minutes
Photos are great, but they’re static. Virtual tours create interactivity. And with AppFolio’s seamless integration, you can embed or link a tour in every listing.
Check out: Step-by-Step: Add a Virtual Tour Link to AppFolio
According to internal surveys and public leasing analytics:
Need troubleshooting tips? Don’t miss: Virtual Tour Doesn’t Load in AppFolio? Fixes & Solutions
→ Related read: How to Embed 360° Virtual Tours in AppFolio Listings
✅ Matterport – Industry leader, dollhouse view, premium pricing
✅ CloudPano – Affordable, fast, and easy to embed
✅ Kuula – Beautiful interface, great for photographers
Check out this platform comparison: CloudPano vs Kuula vs Matterport: What Works Best with AppFolio
✨ Include a Call to Action in the Tour
Use hotspots or overlays to direct renters to apply or contact your team.
✨ Optimize the First View
Set the tour’s default angle to show the best features of the property.
✨ Promote the Tour Off-AppFolio
Share it on your website, Facebook Marketplace, or Google Business Profile.
Learn more: How to Promote Your Virtual Tour Beyond AppFolio
A property management firm in Austin, TX reported:
Want to get results like these? Start here: AppFolio Virtual Tour Setup Made Easy: A Complete How-To
Need guidance? Read: How to Link a Virtual Tour in AppFolio Property Listings
In a competitive rental market, you need every tool available. Virtual tours inside AppFolio provide an instant upgrade to your leasing strategy. They boost visibility, build trust with prospects, and dramatically increase conversion rates.
If you're still uploading only photos, you're leaving money on the table.
👉 Ready to embed your first tour?
Start with: How to Add Virtual Tours in AppFolio: A Complete Tutorial
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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