How to Embed 360 Virtual Tours in AppFolio Listings

Cloudpano
July 9, 2025
5 min read
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🏠 How to Embed 360° Virtual Tours in AppFolio Listings: A Complete Guide

In the competitive world of rental property marketing, standing out means everything. 💡 One of the most powerful tools you can use today? 360° virtual tours embedded directly into your AppFolio listings. These immersive experiences give prospective renters a walk-through without ever stepping foot on the property. 👀

In this step-by-step guide, you’ll learn how to embed 360° virtual tours in AppFolio, boost engagement, and fill vacancies faster — even if you’re not tech-savvy.

🔍 Why 360° Tours Matter for Property Listings

Before diving into the how, let’s talk about the why.

More qualified leads: Renters can self-tour digitally and decide faster.
Fewer no-show appointments: They’ve already “seen” the space.
Shorter leasing cycles: Virtual tours reduce days-on-market.
More owner satisfaction: Modern listings show clients you’re ahead of the curve.

✨ Related: The Ultimate Guide to Virtual Tour Setup in AppFolio

🧰 What You’ll Need to Get Started

To embed 360° virtual tours in AppFolio, you’ll need:

  • A 360° tour file or URL (hosted on platforms like CloudPano, Kuula, or Matterport)
  • Access to your AppFolio admin dashboard
  • Property listing already created in AppFolio

Not sure which platform to choose?
👉 Read: CloudPano vs Kuula vs Matterport: What Works Best with AppFolio

🔧 Step-by-Step: How to Embed a 360° Virtual Tour in AppFolio

Step 1: Upload or Host Your 360° Tour

If you’re using CloudPano, Kuula, or Matterport, upload your tour and copy the public share link. This is what you’ll embed in your AppFolio listing.

Step 2: Log into AppFolio

Head to your dashboard and find the property listing you want to edit.

Step 3: Add the Tour Link

In the listing editor:

  1. Scroll to the Media or Marketing section
  2. Paste your 360° tour URL in the Virtual Tour Link field
  3. Save and publish ✅

🎥 Pro Tip: Double-check that your virtual tour is publicly viewable before saving!

For a full visual walkthrough, check out:
📘 Step-by-Step: How to Embed a 3D Tour in Your AppFolio Property Listing

💡 Tips for Better Engagement With 360° Tours

🔹 Use high-resolution images in your tour
🔹 Add labels or navigation points for rooms and amenities
🔹 Use branded overlays (logos, contact info)
🔹 Test on both desktop and mobile views

Want more? Dive into this advanced post:
🔗 Virtual Tour Integration for AppFolio: Tools, Platforms, and Best Practices

🔁 Combine 360° Tours with AI Video for Maximum Impact

Don’t stop at virtual tours — enhance your listings further with AI-generated videos. These videos can showcase highlights, include captions, and drive more clicks from listing platforms.

🚀 See how in:
How to Use AI Video to Sell Rental Units Faster

Or build an end-to-end plan with:
🧩 The Weekly AI Video Content Plan (Template + Tools)

🧪 Troubleshooting Common Issues

If your virtual tour isn’t displaying correctly, check:

  • The tour link is public, not private
  • The URL includes “https://” at the beginning
  • The link is pasted in the correct field in AppFolio
  • Your tour provider’s hosting isn’t down

Get help with more fixes here:
🛠️ Virtual Tour Doesn’t Load in AppFolio? Fixes & Solutions

📊 Measurable Results from Virtual Tours

Leasing teams that use 360° tours inside AppFolio listings report:

  • Up to 40% more listing engagement
  • Shorter vacancy periods by 1–2 weeks
  • Higher satisfaction from remote renters

Learn how others are succeeding in:
📖 AppFolio Virtual Tour Support: What Property Managers Need to Know

✨ Bonus: Promote Your Tour Beyond AppFolio

Don’t let your 360° tour live only in one place.

✅ Add the link to your email follow-ups
✅ Share it in Facebook ads or Instagram Stories
✅ Use it in leasing office kiosks
✅ Text it to prospective leads

Learn to amplify your tours:
📣 How to Promote Your Virtual Tour Beyond AppFolio

🏁 Final Thoughts: Make It Easy for Renters to Say “Yes!”

By embedding a 360° virtual tour in your AppFolio listing, you're not just improving the listing — you're revolutionizing the leasing experience. Prospective tenants will appreciate the clarity, convenience, and modern approach. And you? You’ll enjoy faster fills and fewer back-and-forths. 🎉

Ready to take your listing strategy up a notch?

👉 Start here: AppFolio Virtual Tour Tutorial: Upload 3D Tours in Minutes

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Cloudpano

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
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