In today’s fast-moving rental market, the old way of scheduling tours, printing flyers, and relying solely on still photos just doesn’t cut it. 🕰️ If you want to lease units faster, attract higher-quality tenants, and stay competitive, AI-generated video is your secret weapon. 🎯
Let’s break down how property managers can use AI video to turn listings into leasing machines — even without any prior video editing experience.
AI video technology transforms your existing property photos into engaging, cinematic videos in just a few clicks. 🤯 These videos can include music, captions, voiceovers, and dynamic transitions — all without hiring a videographer or learning complex editing software.
By adding video to your marketing mix, you’ll:
✨ Related read: Why AI Video is the New Standard for Listing Presentations
You don’t need a video crew. Just use the photos you already have — interior shots, amenities, and the neighborhood.
Choose a platform that turns images into short property videos automatically. Many tools offer drag-and-drop builders, branded templates, and voiceover generation.
👉 Need help choosing one? Check out Top 5 AI Video Editing Tools for Busy Creators in 2025
Highlight the unit’s unique features (e.g., vaulted ceilings, smart thermostats) and use AI to auto-generate captions, pricing, and availability.
Embed videos in AppFolio, post on social media, email them to leads, and syndicate them to Zillow, Apartments.com, and your website.
💡 Learn how in The Weekly AI Video Content Plan (Template + Tools)
AI videos can help at every stage of the leasing process:
📌 Pro tip: Combine videos with floor plans! See: The Anatomy of a High-Converting Real Estate Video (with AI)
AppFolio allows you to add external video links to your property listings. Upload your AI video to YouTube, Vimeo, or a private hosting tool, then:
For full instructions, read: Step-by-Step: How to Embed a 3D Tour in Your AppFolio Property Listing
Modern AI video tools include voiceover generators with dozens of tones and languages. 🗣️ Use this to narrate your property features, highlight pet policies, or describe leasing specials.
Branding is also essential: Add your logo, colors, and contact info directly to the video to build trust and recognition.
📚 Related: How to Add Voiceovers and Captions Automatically to AI Videos
If you're managing dozens (or hundreds!) of units, efficiency matters. Use AI tools that batch-generate videos from your listing database, or connect them to CRMs via Zapier.
Want to offer this as a service? 👇
Read: Building a White-Labeled Video Marketing Service With AI
Combine your 3D or 360° virtual tours with short-form AI videos to increase conversion rates. Use the video to attract, and the virtual tour to convert.
🏆 See this combo in action:
Seamless Virtual Tour Integration with AppFolio: A Complete Guide
One property manager used AI videos in listings, email campaigns, and move-in reminders. Within 30 days:
Read more in: From Static to Cinematic: Transforming Property Photos With AI
And don’t forget to track views, clicks, and conversions!
If you're still relying on photo-only listings in 2025, you're behind the curve. 📉 With AI video, even the smallest teams can create powerful marketing content that sells the lifestyle, not just the square footage.
Now is the time to embrace automation, storytelling, and tech-driven leasing.
➡️ Start with this guide: Quick Guide: Setting Up 360° Virtual Tours in AppFolio
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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