In today’s ultra-competitive real estate market, home builders need more than blueprints and brochures to capture attention. Buyers are online—scrolling, comparing, and clicking—and the first impression they get often determines whether they reach out or move on. That’s why leading home builders are turning to AppFolio + 360° virtual tours to deliver interactive experiences that convert interest into contracts. 🏡💻
Let’s face it: traditional marketing like static photos, open houses, and printed flyers just can’t compete with the digital-first expectations of today’s buyers. Whether they’re relocating, investing, or first-time homebuyers, they want:
This is exactly what AppFolio and virtual tours deliver—in a single platform.
🔗 AppFolio + Virtual Tours: Showcase Your Properties Online with Ease
AppFolio is a property management and marketing software built to streamline everything from lead generation to leasing (or selling). For builders, it functions as a central hub for:
Instead of jumping between tools, builders can run their marketing and sales from one place.
🔗 The Complete Guide to AppFolio Virtual Tours for Property Managers
One of the biggest pain points for builders is pre-selling homes that aren't done yet. Virtual tours offer a powerful workaround.
With a 3D tour of a model home or spec build, you can:
In fact, listings with virtual tours can increase time-on-page by up to 300%, helping your listing rise above the noise.
🔗 Why Virtual Tours Increase Lease Conversions in AppFolio
Getting started is easier than most builders think. Here's how to add your 360° tour to a property listing in AppFolio:
Boom—you’re now offering a fully interactive experience for your next buyer.
🔗 How to Add Virtual Tours to AppFolio: Step-by-Step Guide for Property Managers
🔗 Virtual Tour Setup in AppFolio: A Complete Tutorial
Home builders using AppFolio + virtual tours report:
Plus, AppFolio's built-in reporting tools let you track buyer behavior, so your team can focus on the most engaged prospects.
🔗 Boost Leasing with AppFolio Virtual Tour Integration
Want to level up even further? Turn your 3D tours into dynamic videos:
AI tools like PhotoAIVideo make it easy to turn stills or tours into high-converting marketing videos.
🔗 How to Use AI Video to Sell Rental Units Faster
Builders and developers who want a more polished, branded experience can white-label their virtual tours by:
This helps your new home community stand out and feel premium from first click to closing.
🔗 Create Better Listings: AppFolio Virtual Tour Integration Tutorial
AppFolio’s automation tools are great for speeding up the sales process:
When a lead views your virtual tour and fills out a form, your system can instantly send them a follow-up message or schedule a tour. No more chasing leads.
🔗 How to Use AppFolio with Virtual Tours to Attract More Renters (Without Chasing Leads)
Builders using AppFolio with virtual tours have reported:
And when paired with a well-designed model tour and email campaign, your virtual listing can act like a 24/7 open house—one that never sleeps.
🔗 AppFolio + Virtual Tours: Modern Marketing for New Home Construction
Whether you're building entry-level homes or luxury communities, you need tools that sell while you build. AppFolio and virtual tours let you:
The future of home building is interactive. And with AppFolio, that future is now.
✅ Upload your 360° tour
✅ Add it to your AppFolio listings
✅ Automate your follow-ups
✅ Close more homes—faster 🏠💥
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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