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In today’s competitive housing market, builders and developers need every advantage to stand out. That’s where the powerful combination of AppFolio and 360° virtual tours comes in — offering a next-generation approach to showcasing new home builds, increasing visibility, and accelerating lease-ups or sales.
Whether you're marketing single-family developments, custom homes, or build-to-rent communities, virtual tours integrated with AppFolio's robust property management tools create a seamless, immersive experience for your potential buyers or renters.
AppFolio is more than just a property management tool. For builders and developers, it offers:
This makes AppFolio an ideal hub for promoting new builds and keeping your team aligned from construction through to move-in.
Virtual tours help homebuyers and renters experience a property as if they were there in person. Using 360° imagery, prospects can:
This is especially useful for:
Here's how to embed 360 tours directly into your AppFolio property pages:
This approach increases engagement and helps filter for serious, qualified leads.
Seamless Virtual Tour Integration with AppFolio: A Complete Guide
Combining AppFolio and virtual tours has led to:
When prospects can explore homes visually and interactively, they're more confident and ready to act. Pair this with AppFolio’s follow-up automation, and your team becomes a sales machine.
Want to make the most of your 360 tour content? Here’s how to repurpose it:
If you're a real estate marketing firm or developer, branding matters. Use tools that let you white-label the entire experience:
If you're not using AppFolio + 360° virtual tours to market your new builds, you're leaving leads on the table. These tools create an immersive, branded, and automated experience that turns cold traffic into warm leads — and ultimately, sales.
Want to learn more about how to scale your media strategy?
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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Try it free. No credit card required. Instant set-up.
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