Let’s face it—renting properties today isn't just about listing them, it's about marketing them smartly.
Renters don’t have time to schedule walk-throughs for every apartment they see online. They're making split-second decisions based on how listings look and feel on screen. This is where the combo of AppFolio + Virtual Tours becomes your unfair advantage 🧠💻
In this guide, we’ll show you how to transform your AppFolio listings into lead-generating, rent-closing machines using 360° virtual tours—without overcomplicating things.
Let’s make your listings work harder, so you don’t have to.
Ever scroll through rental listings and think,
“These all look the same…”
That’s the problem. Generic photos. Vague descriptions. No sense of space or flow.
Modern renters want more:
And that’s exactly what virtual tours do—they let renters “walk through” the unit online, building confidence and saving time.
🧠 Data shows that listings with 360° tours generate 92% more views and 49% more inquiries than listings without them.
Source: Virtual Tour Profit
Good news: you don’t need to be a tech wizard. You just need 3 things:
Use a platform like:
They all provide you with a shareable tour link.
You’ll need access to the property dashboard in AppFolio where you can edit unit descriptions.
How you present the tour link matters. Use phrases that drive clicks like:
“Take a full 360° walk-through before booking your tour.”
“Tap to explore every room virtually, anytime.”
“We’ve added a 360° virtual tour so you can preview the layout before visiting.”
Let’s break it down in a few simple steps.
Grab your link from CloudPano, Pictastic, or Matterport.
It will look something like:https://yourtourprovider.com/view-tour/abc123
Example:
🌀 Virtual Tour: Click here to explore this property in 360°
It’s simple. No code. No plugins. Just a clickable link renters can view anytime.
✅ Make sure it works on both mobile and desktop.
✅ Send the link to a colleague and ask, “Would you want to rent this?”
You added the tour link to AppFolio. Awesome. But don’t stop there.
Here are 4 smart places to reuse that link:
Set up an automatic email to all leads that says:
“Thanks for your interest in our property!
Here’s a 360° virtual tour so you can preview it instantly: [link]”
Take a screenshot of the tour and upload it as one of your listing photos with a text overlay that says “Click to View Virtual Tour.”
📸 This creates a visual cue that your listing is interactive.
Post short clips or GIFs from your 360° tour on Instagram Reels, TikTok, or Facebook with a caption like:
“New listing with a full walk-through! Tap here to view the tour before you book 📍”
Add the link to your “Updates” section with the property name and call-to-action.
This boosts your local search visibility and helps renters find you via Google Maps 🔍
Need help setting that up?
👉 Read: How Local Businesses Use Google Maps and Street View to Capture More Leads
Let’s say you’re leasing units in a competitive urban market. You create a virtual tour on CloudPano for one of your 2-bed units and add it to your AppFolio description.
Then, you:
✅ Post the tour on Facebook Marketplace
✅ Include it in your AppFolio auto-reply
✅ Upload a tour preview as a listing photo
✅ Mention “360° tour included” in the headline
Use Pictastic.ai to create fully branded media kits with:
Even better, you can pre-sell these packages before shooting a single photo.
Let’s be honest. Chasing renters with basic listings is exhausting. But when you combine AppFolio’s listing engine with 360° virtual tours, you flip the script.
Your listings become:
✅ More clickable
✅ More memorable
✅ More effective
And you become the go-to person renters trust.
Want more results like this?
Join the 5-Day Challenge and get scripts, tools, and training at 👉 gsv.virtualtourprofit.com
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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