Virtual Tour Setup in AppFolio: A Complete Tutorial

Cloudpano
July 4, 2025
5 min read
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🧭 Virtual Tour Setup in AppFolio: A Complete Tutorial

Are you a property manager, leasing agent, or real estate pro using AppFolio and looking to boost your listings’ performance? 🎯

If so, 360º virtual tours are one of the easiest and most powerful ways to increase engagement, lease faster, and improve lead quality. In this tutorial, you'll learn exactly how to set up and showcase virtual tours inside AppFolio—even if you're not tech-savvy. 📲

We’ll cover:

  • ✅ Why virtual tours boost conversions
  • ✅ The tools you need
  • ✅ How to add a tour in AppFolio
  • ✅ Bonus tips to get more leads with every listing

Let’s dive in! 🚀

📈 Why Virtual Tours Are a Game-Changer for AppFolio Listings

You already know that photos and descriptions are a must on rental listings. But today's renters expect more.

A 360° virtual tour lets them walk through the space from their phone, anytime, anywhere. And the results speak for themselves:

  • 🧲 49% more qualified leads on average
  • 📉 Reduced time on market
  • 🙌 Fewer showings needed
  • 🌍 Out-of-town renters can lease sight unseen

🛠 Tools You’ll Need to Get Started

You only need a few simple tools to create and upload a virtual tour:

1. 📷 A 360º Camera (or Smartphone)

We recommend:

  • Insta360 One X2
  • Ricoh Theta Z1
  • Smartphone with a panoramic app (for budget-friendly setups)

2. 🧰 A Virtual Tour Software Platform

Try one of the following:

  • CloudPano – Fast, easy-to-use, MLS-compliant
  • Pictastic.ai – Best for property delivery pages and white-label sites
  • Matterport – Known for detailed 3D dollhouse views

These platforms give you a sharable tour link (URL) that works great with AppFolio.

🔗 How to Add a Virtual Tour to AppFolio (Step-by-Step)

✅ Step 1: Capture Your 360° Tour

Use your camera and virtual tour software to create a tour. Once done, publish the tour and copy the shareable link (looks like: https://yourtour.com/123abc).

✅ Step 2: Log in to AppFolio

Head to AppFolio.com and log into your dashboard.

  1. Click on the “Properties” tab.
  2. Choose the listing/unit you want to update.
  3. Go to the Marketing or Description section of the unit.

✅ Step 3: Insert Your Virtual Tour Link

Paste your 360º tour URL into the listing description like this:

🌐 Take a virtual tour: https://yourtour.com

📝 Note: AppFolio doesn’t support iFrame embeds, but clickable links work perfectly in descriptions and emails.

🧠 How to Maximize Engagement With Your Virtual Tour

Just pasting a link isn’t enough. Here’s how to make sure your tours get results:

🎯 1. Add “Virtual Tour Available” in the Listing Title

👉 “2 Bed 2 Bath – Virtual Tour Available!”

💬 2. Use a Strong Call-to-Action

Include this in your description:

“🎥 Experience the home virtually before scheduling a tour!”

📱 3. Promote the Tour on Other Platforms

  • Add the link to your Google Business Profile
  • Share on Facebook Marketplace
  • Include it in email replies to new inquiries

💼 Use Case: A Property Manager’s Experience

Let’s say you manage 150 units across three properties.

You decide to film 3 virtual tours using CloudPano. You add them to AppFolio listings. In just 30 days:

  • You notice fewer showings with better-qualified renters
  • Out-of-state leads increased by 40%
  • You filled 2 vacant units without an in-person tour

🧩 Bundle It All With a Virtual Media Kit

To really wow prospects, deliver a Virtual Media Kit for each listing:

✅ 360° Virtual Tour
✅ 2D/3D Floor Plan
✅ Walkthrough Video
✅ Listing Site with Branding
✅ Lead Form or Booking Button

👉 Learn how to deliver this on Pictastic.ai

🧠 FAQ: Common Questions About Virtual Tours in AppFolio

❓Can I embed the tour inside the listing?

Not directly. But you can link to it in the unit description and emails.

❓Will this work on mobile?

Absolutely. CloudPano and other platforms are mobile-optimized for iPhone and Android.

❓What if I manage multiple properties?

Great! Use Pictastic.ai to organize and brand all your tours in one place.

💬 What Real Estate Pros Are Saying

“We started using CloudPano links in our AppFolio listings and saw a dramatic jump in quality leads. Now we’re including a virtual tour in every new property we list.”
Sarah M., Property Manager in Austin, TX

“Virtual tours help pre-sell the experience before a tenant ever walks in the door. It’s made our leasing team’s job 10x easier.”
Jake D., Leasing Director

Inside, you'll get:

  • 🧠 Sales scripts for leasing agents and photographers
  • 🎥 Video walkthroughs of AppFolio integrations
  • 💰 Monetization tips for virtual tour creators
  • 🛠 Templates, checklists, and swipe files

🔗 Related Resource You’ll Love

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Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

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