Make Your Listings Stand Out: Add Virtual Tours to AppFolio

Cloudpano
July 10, 2025
5 min read
Share this post

✨ Make Your Listings Stand Out: Add Virtual Tours to AppFolio

🏠 Why Visual Experience Sells Rentals

In today’s rental market, prospective tenants scroll through dozens of listings in minutes. What makes them stop on yours? 👉 Virtual tours. These immersive experiences let renters explore your units as if they’re already inside—no scheduling, no back-and-forth, no wasted time.

When you combine AppFolio’s powerful property management platform with engaging 360° or 3D virtual tours, you create a listing that stops the scroll, builds trust, and accelerates leasing. 💼💨

This guide shows you how to easily add virtual tours to your AppFolio listings and make your properties stand out like never before.

🚀 Why Virtual Tours Boost Listing Performance

Virtual tours aren’t just “nice-to-have”—they’re a high-converting tool that makes your listings more competitive and attractive. Here’s what makes them powerful:

  • 🔍 More listing engagement — Renters spend more time viewing immersive tours
  • 📈 Higher lead quality — You filter out the “maybes” and attract renters who are ready
  • 📅 Faster leasing cycles — Save time with fewer showings and less back-and-forth
  • 🧭 Remote access — Great for out-of-state applicants or relocations

📚 Learn more: Why Virtual Tours Increase Lease Conversions in AppFolio

🧰 What You Need Before You Start

You don’t need a tech team to add a virtual tour in AppFolio—you just need the right pieces:

  • ✅ A hosted virtual tour (360° or 3D) from CloudPano, Matterport, or Kuula
  • ✅ A shareable HTTPS link
  • ✅ Access to AppFolio with permission to edit listings

📖 Platform comparison: CloudPano vs Kuula vs Matterport: What Works Best with AppFolio

🧩 How to Add Virtual Tours in AppFolio (Step-by-Step)

Here’s the easiest way to add a virtual tour to your AppFolio listing:

  1. Log into your AppFolio account
  2. Navigate to the listing you want to update
  3. Click Edit
  4. Go to the Description or Media section
  5. Paste your virtual tour link
  6. Add a CTA like:
    📸 Click here to take a virtual 360° tour

💡 Want better placement? Add the tour above the fold or right after the headline.

👉 See the full guide: Step-by-Step AppFolio Virtual Tour Tutorial

✨ Tips to Make Your Tour Pop

Don’t just embed the link—highlight it. Your goal is to get prospects to click and engage.

Here’s how:

  • 🏷 Add “Virtual Tour Available” to your listing title
  • 📲 Use bold CTAs like “Explore this unit in 3D now”
  • 🖼 Place the tour link in the first paragraph of your description
  • 🌐 Include the link on Zillow, Craigslist, and Facebook Marketplace
  • 📧 Mention the tour in lead follow-up emails and text replies

📘 Related post: How to Promote Your Virtual Tour Beyond AppFolio

📊 How to Know It’s Working

After you add the tour, monitor these key metrics to measure success:

  • 🔁 Views and time spent on listing
  • 📞 Inquiries received
  • 📅 Days on market before leasing
  • 🏃‍♂️ Tour-to-application conversion rate

🎯 Learn how to track performance: AppFolio Virtual Tour Setup Tutorial for Real Estate Pros

🧠 Pro Tip: Automate Virtual Tours for All Listings

If you're managing multiple units or working with a team, here's how to make the virtual tour process repeatable:

  • 📋 Use a virtual tour setup checklist
  • 🔁 Build listing templates with placeholder links
  • 📸 Train photographers or agents to request tours after photo shoots
  • 🔗 Store links in a central AppFolio-ready format

📘 Read next: Virtual Tour Setup in AppFolio: Step-by-Step Guide for Property Managers

⚠️ Common Mistakes to Avoid

Even a small mistake can make your tour invisible to prospects. Avoid these:

  • ❌ Using non-HTTPS links — AppFolio may block them
  • ❌ Not making the tour public — renters can't view it
  • ❌ Burying the link at the bottom of your listing
  • ❌ Forgetting to test the link on mobile and desktop

🛠 Quick fix guide: Virtual Tour Doesn’t Load in AppFolio? Fixes & Solutions

🧰 Recommended Tools That Integrate with AppFolio

Here are the best platforms for hosting and showcasing your virtual tours:

📘 Explore the pros and cons: Virtual Tour Integration for AppFolio: Tools, Platforms, and Best Practices

💬 Real Property Managers Are Seeing Results

“We saw a 40% drop in no-show appointments just by using virtual tours.”
Anna, Leasing Coordinator

“Tenants feel more confident. We get more serious applicants and fewer time-wasters.”
James, Regional Manager

🎯 Virtual tours aren’t optional anymore—they’re a key part of a modern leasing strategy.

🔗 Related Blog Posts You’ll Love

✅ Final Thoughts: Make Your Listings Irresistible

Renters today are visual buyers. They want to see the space before scheduling anything. When you add a virtual tour to your AppFolio listing, you're showing—not just telling—what your property has to offer.

It’s simple. It’s powerful. And it works.

👉 Start here: Step-by-Step AppFolio Virtual Tour Tutorial
📌 Add virtual tours, stand out, and lease faster.

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

AppFolio + Virtual Tours: Smart Solutions for Property Managers

Combine the power of AppFolio and virtual tours to streamline your leasing process. This guide shows how to embed 360° tours, automate workflows, choose the right tools, and lease faster with better-qualified leads.
Read post

Virtual Tours in AppFolio: The Ultimate Leasing Tool for Property Managers

Discover how to use virtual tours inside AppFolio to lease faster, reduce showings, and attract better-qualified renters. This ultimate guide covers top tools, embedding instructions, promotion strategies, and automation tips for busy property managers.
Read post

Streamline Showings with AppFolio Virtual Tours for Property Managers

Tired of no-shows and wasted showings? Learn how to use virtual tours inside AppFolio to qualify renters faster, save staff time, and lease units more efficiently. This guide covers top tools, embed tips, automation, and best practices.
Read post