In today’s fast-moving housing market, first impressions happen online. For home builders, that means your digital listings must capture attention instantly. The most powerful way to do that in 2025? 360° virtual tours embedded in your AppFolio listings. 🚀
Whether you're selling pre-construction homes, move-in-ready builds, or model properties, using AppFolio + 360° virtual tours transforms your listings into immersive sales tools. In this post, you’ll learn exactly how to leverage this combo to boost visibility, engagement, and conversions for your new builds. 🧱📈
Let’s face it: static photos don’t cut it anymore. Today’s buyers expect more—they want to experience the property.
Here’s why virtual tours win:
In fact, listings with virtual tours get 87% more views than those without. 🔥
🔗 Related: Virtual Tours for New Construction Homes: AppFolio Listing Strategy
AppFolio is a powerful property management and listing platform used by real estate pros. While it's often associated with rentals, home builders can use it to showcase, track, and sell properties.
By integrating 360° virtual tours into AppFolio, builders can:
🔗 Read more: Seamless Virtual Tour Integration with AppFolio: A Complete Guide
It only takes a few steps to add a 360° tour to a listing on AppFolio:
Now you have a fully interactive virtual tour sitting on your listing, ready to impress.
🔗 More tips here: Real Estate Tech for Builders: AppFolio and Virtual Tour Integration
360° tours are ideal for:
You can even embed virtual “spec sheets” or interactive callouts directly into the tour, giving your prospects everything they need to move forward.
🔗 Explore: From Static to Cinematic: Transforming Property Photos With AI
Using 360° virtual tours doesn’t just look impressive—it performs.
Pairing this with AppFolio's CRM and analytics lets you track interest and follow up faster.
🔗 Dive deeper: The Anatomy of a High-Converting Real Estate Video (with AI)
🛠️ Want to create next-level tours? Use these best practices:
Ensure your tour is clean, sharp, and appealing.
Point out features like custom backsplashes, smart thermostats, or upgraded finishes.
Reinforce your builder name and model info.
Let buyers understand the layout as they explore.
🔗 Bonus: Top 5 AI Video Editing Tools for Busy Creators in 2025
Take it a step further: repurpose your 360° tour content into AI-powered property videos for:
This gives you a multi-channel content engine to reach more buyers and stand out everywhere.
🔗 Learn more: How to Use AI Video to Sell Rental Units Faster
Buyers trust what they can see. A 360° tour builds confidence, excitement, and emotional connection—long before an in-person showing ever happens.
✅ Builders who embrace this strategy will:
Start embedding AppFolio 360° tours today, and turn your house listings into virtual showcases that convert. 🏆
Here’s a list of related articles to guide your next steps:
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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