The rental market is competitive — and even more so when you're trying to fill brand-new construction units that haven’t been lived in yet. Tenants want to see what they’re signing up for, even if construction is still wrapping up. That’s why more property managers and developers are using 3D virtual tours with AppFolio to pre-lease units and showcase their new builds 📈.
In this guide, you’ll learn how to integrate 3D virtual tours into AppFolio listings, promote them to prospective tenants, and fill units before they're even finished. Let’s dive in. 🔍
When your units are still under construction or just completed, traditional marketing like photos and brochures fall short. Renters want to “walk” the space — and with 3D virtual tours, they can 🚶♂️🏘️.
Here’s why 3D tours are especially effective for new builds:
🔗 Related post: Why Virtual Tours Increase Lease Conversions in AppFolio
Adding a 3D tour to your AppFolio property listing is surprisingly simple:
📌 Tip: Use a compelling CTA like “Take a 3D Tour” to boost clicks!
🔗 Step-by-step: AppFolio 3D Tour Upload Guide: How to Add Virtual Tours Step-by-Step
Whether your build is complete or still being framed, there are multiple ways to use 3D tours to boost leasing efforts:
Show virtual tours of model units while others are under construction.
🔗 Resource: Turn House Construction Projects into Sales with AppFolio Tours
Update the 3D tour monthly or at milestones to show construction progress.
🔗 Learn more: How to Showcase Virtual Tours on AppFolio Property Listings
Virtual tours remove the barrier for tenants relocating from other cities or states.
🔗 Read: How to Use AppFolio with Virtual Tours to Attract More Renters (Without Chasing Leads)
Property managers using 3D virtual tours for new builds have seen:
🔗 Proof: AppFolio Virtual Tours: A Game-Changer for Property Managers
Here’s how to make your virtual tours stand out in your AppFolio listings:
✅ Use staging software or AI to virtually furnish units
✅ Add hotspots or highlights for upgraded features
✅ Keep the description short and direct tenants to “Take a 3D Tour Now”
✅ Promote listings on social media with short preview clips
🔗 Deep Dive: How to Promote Your Virtual Tour Beyond AppFolio: A Marketing Power Guide
Using contextual internal links helps both SEO and user experience. Here’s how to naturally include some top related blog posts:
Don’t just upload and forget! Promote your AppFolio virtual tour links via:
🔗 Pro tip: AppFolio + Virtual Tours: Showcase Listings Like a Pro
3D virtual tours are no longer a nice-to-have — they’re a must-have for marketing new build rentals. With AppFolio’s listing platform and the power of immersive tours, you can:
Need a walkthrough to get started?
🔗 Try this guide: Beginner’s Tutorial: Adding Virtual Tours to AppFolio Listings
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
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2.5-inch touchscreen with Gorilla Glass protection.
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Internal 19GB storage for photo and video storage.
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5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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