In today’s fast-paced rental market, attention spans are short—but competition is fierce. So how do you make your property listings stand out in a sea of sameness?
Easy: you pair AppFolio with engaging 360° virtual tours 🌀🏘️
If you're managing properties using AppFolio and want to showcase your units more effectively, this guide will walk you through the exact steps to upload and display virtual tours inside your listings. We’ll also share creative tips to maximize your results—and links to free tools and templates.
Let’s turn your listings into leasing machines 🚀
Traditional listings with photos and text are no longer enough. Renters today want:
Adding a virtual tour helps your listing stand out visually and emotionally, helping renters feel like they’re already “home.”
Before uploading anything, you’ll need a few essentials.
Create one using tools like:
Once you publish the tour, you'll receive a shareable public link (like https://yourtourlink.com/view123).
Make sure you can edit property listings, descriptions, and media settings.
Here’s how to showcase your 360° tour inside your AppFolio listings in just a few minutes:
After generating your virtual tour (CloudPano, Pictastic, or Matterport), copy the direct URL. This is the link that leads to your hosted tour page.
Example:https://cloudpano.com/tours/abc-123
Navigate to your AppFolio dashboard.
Add the virtual tour link inside the listing description with a short call-to-action.
Example:
🎥 Explore this unit in 360°: Click here to take a virtual tour
Or…
🌀 Want to preview the unit before visiting? View our virtual walk-through
📌 Note: AppFolio doesn’t support iFrame embeds, but links work perfectly and are mobile-optimized.
Take a screenshot of the virtual tour interface, add a “360°” or “Play” button overlay, and upload it as one of the property photos.
This acts as a visual prompt that a tour is available!
✅ View the live listing to confirm that the link is working
✅ Check on mobile to ensure the user experience is smooth
✅ Track engagement over time
Don’t stop with AppFolio—get more eyes on your tour using these smart ideas:
When someone inquires about the property, send this:
“Thanks for reaching out! Here’s a 360° virtual tour so you can preview the space right now: [link]”
Set this up as an auto-responder using AppFolio’s built-in templates.
Post a tour preview on:
🔗 Check out: How Local Businesses Use Google Maps and Street View to Capture More Leads
With tools like Pictastic.ai, you can send renters to one link that includes:
✅ 360° Virtual Tour
✅ Listing Video
✅ Floor Plan
✅ Contact form + Apply Now
✅ Private-labeled URL
Perfect for stand-alone listings and off-market deals.
Here are some tactics used by top-performing leasing agents:
Example:
“2BR Downtown Loft w/ Virtual Tour – Apply Today!”
When someone calls or texts, your leasing agent should say:
“Have you had a chance to take the 360° tour yet? That’s the best place to start!”
This builds engagement before you book a showing.
Use tools like Pictastic or Google Analytics to monitor how many users click the tour link and convert.
“We added virtual tour links to our AppFolio listings and leased 5 more units the same month.”
— Jill M., Property Manager in Austin, TX
“Having a clickable 360° tour helped us reduce no-shows and made renters more confident.”
— Carlos V., Leasing Agent
You don’t need a developer. You don’t need custom code.
You just need a virtual tour link and a few clicks inside AppFolio.
If you want:
✅ More qualified leads
✅ Faster leasing cycles
✅ Fewer wasted showings
Then adding a tour to every listing is the smartest move you can make today.
You’ll learn exactly how to sell, promote, and scale your tours across every property.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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