In today’s real estate market, standing out online is no longer optional—it’s essential 📲. Renters expect immersive, informative, and interactive experiences before they even consider booking a tour. That’s where 360° virtual tours come in.
If you’re using AppFolio, one of the top property management platforms on the market, adding virtual tours can dramatically boost listing engagement, reduce time on market, and close leases faster 💼.
In this guide, we’ll show you step-by-step how to add 360° virtual tours to your AppFolio listings, why it works, and how to scale your efforts like a pro 🔧.
Let’s start with the big question: Why bother?
Here’s what happens when you add 360° tours to your AppFolio listings:
✅ More Clicks – Listings with interactive media get more attention
✅ Longer Viewing Time – Visitors explore units instead of skimming
✅ Faster Leasing – Renters pre-qualify themselves
✅ Fewer No-Shows – Virtual tours lead to more committed leads
✅ Out-of-Town Renters Can Tour Remotely 🌎
According to industry data, listings with 360° tours generate up to 49% more qualified leads and reduce vacancies by an average of 21%.
Ready to get started? It’s easier than you think.
Use a platform like:
Once you capture your property, you’ll receive a public URL to the virtual tour.
AppFolio doesn’t support embed codes, but you can add clickable links.
Use this format in the listing description:
🌀 Take a 360° Tour Now: https://yourtourlink.com
You can also include this in any email follow-ups or auto-responder messages sent from AppFolio.
Bonus Tip: Want to go beyond basic links? Embed your tour on a branded page using Pictastic.ai and link to that from AppFolio.
Let’s talk about the numbers 📈
Properties with virtual tours:
Here’s the thing: Most property managers are still not using 360° tours. That means you’ll stand out instantly if you do 🧲
Want to really impress? Offer the complete visual experience:
📦 Your Virtual Media Kit can include:
This method is ideal for:
Whether you’re managing 10 doors or 10,000, adding a simple 360° link can elevate your listings overnight.
Want to make this part of your regular workflow?
Here’s how:
Here are some extra hacks to go even further:
💬 Add the tour link to your email auto-responders
📲 Share on Facebook Marketplace with preview screenshots
📌 Post a Google Business Update with your tour
📹 Create short clips from your 360° tours to share on Instagram or TikTok
Want more advanced strategies?
👉 Read: How Local Businesses Use Google Maps and Street View to Capture More Leads
🔒 Not currently. AppFolio supports links only, but that’s still powerful.
📱 Yes! Most virtual tour platforms like CloudPano are mobile-optimized and load instantly in mobile browsers.
We recommend the Insta360 One X or Ricoh Theta Z1 for budget-friendly, high-quality results. Learn more in 👉 How To Create a 360º Virtual Tour From Your Phone For Free
Adding a 360° virtual tour to your AppFolio listing is one of the easiest upgrades with the highest return on engagement and lead quality.
💡 You’re already doing the hard part—capturing photos, uploading listings, managing leads. Why not add a single clickable link that transforms your listing into an interactive experience?
It’s simple. It’s scalable. And it works.
if you’re serious about growing your virtual tour business:
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
.png)
.png)
Try it free. No credit card required. Instant set-up.
.svg){kind=small}
.svg){kind=small}