How to Showcase Virtual Tours on AppFolio Property Listings

Cloudpano
July 9, 2025
5 min read
Share this post

How to Showcase Virtual Tours on AppFolio Property Listings 🏡📹

Virtual tours aren’t just a bonus anymore—they’re essential for modern property marketing. If you use AppFolio for property management, showcasing your 3D or 360° virtual tours within your listings can dramatically increase engagement, reduce vacancy rates, and boost tenant confidence before they even set foot on-site. 🎯

In this guide, we’ll break down everything you need to know to display your virtual tours beautifully within AppFolio listings, including step-by-step setup, best practices, and tools you can trust. ✅

🚀 Why Virtual Tours Matter in AppFolio

Virtual tours let prospects explore a space at their own pace and on their own time. Here’s why embedding them in AppFolio matters:

  • 📈 Increased Time-on-Page: Listings with virtual tours keep users engaged longer.
  • 📞 More Qualified Leads: Tenants can preview the property in detail before reaching out.
  • 💸 Faster Leasing Cycles: Cut down unnecessary showings and close deals quicker.

➡️ Check out: Why Virtual Tours Increase Lease Conversions in AppFolio

🛠️ Supported Tour Types in AppFolio

AppFolio supports external virtual tour links. This includes platforms like:

  • Matterport
  • CloudPano
  • Kuula
  • EyeSpy360

Each of these allows you to generate a shareable link (usually ending in .com/show/?m=xyz or similar). You can then embed these URLs directly into your listings. 🧠

➡️ Dive deeper with: CloudPano vs Kuula vs Matterport: What Works Best with AppFolio

📋 Step-by-Step: How to Showcase a Virtual Tour in AppFolio

Step 1: Generate Your Virtual Tour Link
From your tour platform, copy the public or shareable link to your 3D or 360° tour. Make sure it’s set to public view.

Step 2: Log in to AppFolio
Head to your AppFolio dashboard and select the property listing you want to update.

Step 3: Add the Virtual Tour URL
In the listing editor, look for a field labeled “Virtual Tour” or “Video URL.” Paste your link here.

Step 4: Save & Publish
Once saved, your listing will now display the “Virtual Tour” button for prospects to click! 🎥✨

➡️ Need more help? See: AppFolio Virtual Tour Tutorial: How to Add 3D Tours to Your Listings

💡 Pro Tips for Better Virtual Tour Integration

  • Use a thumbnail preview: Some platforms let you generate a custom thumbnail. Embed that in your listing gallery.
  • Highlight it in the description: Add a line in your listing copy like “Take a 360° virtual walk-through today!”
  • Test the link: Always click your virtual tour after posting to ensure it’s functional.

➡️ Helpful read: Complete Guide to Adding 3D Tours in AppFolio for Property Managers

📣 Promote Your Tours Beyond AppFolio

Don’t limit yourself to AppFolio only. You can cross-promote your virtual tours on:

  • Zillow
  • Apartments.com
  • Craigslist
  • Facebook Marketplace
  • Google Business Profile

➡️ Expand your reach with: How to Promote Your Virtual Tour Beyond AppFolio

🔄 Troubleshooting Common Issues

Sometimes, tours don’t show up correctly. Here’s how to fix it:

➡️ Fix it fast with: Virtual Tour Doesn’t Load in AppFolio? Fixes & Solutions

🧠 Best Practices for AppFolio Listings with Virtual Tours

  • Keep tour links short and clean
  • Don’t overload with multiple links; choose your best one
  • Ensure the first image in your listing aligns with the tour
  • Mention the virtual tour in email and SMS responses to prospects

➡️ Also read: Step-by-Step AppFolio Virtual Tour Tutorial for Property Managers

🛎️ Final Thoughts

By showcasing your virtual tours inside AppFolio listings, you turn static pages into interactive leasing tools. Whether you're a seasoned property manager or new to the platform, integrating tours is easier than you think—and it’s a step that can make all the difference in closing leases faster. 🔐

Want to see what the competition is doing?
➡️ Compare strategies in Boost Leasing with AppFolio Virtual Tour Integration

📌 Related Resources

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

The New Era of Real Estate Marketing: AI Video in 2025

Real estate marketing in 2025 has moved beyond photography—AI video tools now transform simple property photos into cinematic, lead-driving videos in minutes. This article explores how platforms like PhotoAIVideo and CloudPano empower agents, photographers, and brokerages to create professional, branded videos at scale. Learn why video is now the gold standard for listings, how AI simplifies production, and what tools you can use to boost engagement, win more listings, and future-proof your business.
Read post

How AI Video Tools Are Transforming Real Estate Marketing in 2025

In 2025, AI video tools are revolutionizing real estate marketing by transforming ordinary listing photos into cinematic, lead-generating videos. This blog explores how platforms like PhotoAIVideo and CloudPano are empowering agents, photographers, and brokerages to boost engagement, lower production costs, and deliver professional marketing at scale. Learn why video has become the standard for property listings, how AI simplifies the workflow, and what tools you can start using today to win more clients and close deals faster.
Read post

AI Video Tools Are Reshaping Real Estate Marketing in 2025

In 2025, real estate marketing is being revolutionized by AI video tools that turn static MLS photos into cinematic videos in just minutes. This article explores how platforms like PhotoAIVideo and CloudPano are empowering agents, photographers, and brokerages to create scroll-stopping content, boost engagement, and cut costs. Learn how AI voiceovers, customizable templates, and automation features are helping real estate professionals attract more buyers, win more listings, and stay ahead of the competition.
Read post