How to Showcase Virtual Tours on AppFolio Property Listings

Cloudpano
July 9, 2025
5 min read
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How to Showcase Virtual Tours on AppFolio Property Listings 🏡📹

Virtual tours aren’t just a bonus anymore—they’re essential for modern property marketing. If you use AppFolio for property management, showcasing your 3D or 360° virtual tours within your listings can dramatically increase engagement, reduce vacancy rates, and boost tenant confidence before they even set foot on-site. 🎯

In this guide, we’ll break down everything you need to know to display your virtual tours beautifully within AppFolio listings, including step-by-step setup, best practices, and tools you can trust. ✅

🚀 Why Virtual Tours Matter in AppFolio

Virtual tours let prospects explore a space at their own pace and on their own time. Here’s why embedding them in AppFolio matters:

  • 📈 Increased Time-on-Page: Listings with virtual tours keep users engaged longer.
  • 📞 More Qualified Leads: Tenants can preview the property in detail before reaching out.
  • 💸 Faster Leasing Cycles: Cut down unnecessary showings and close deals quicker.

➡️ Check out: Why Virtual Tours Increase Lease Conversions in AppFolio

🛠️ Supported Tour Types in AppFolio

AppFolio supports external virtual tour links. This includes platforms like:

  • Matterport
  • CloudPano
  • Kuula
  • EyeSpy360

Each of these allows you to generate a shareable link (usually ending in .com/show/?m=xyz or similar). You can then embed these URLs directly into your listings. 🧠

➡️ Dive deeper with: CloudPano vs Kuula vs Matterport: What Works Best with AppFolio

📋 Step-by-Step: How to Showcase a Virtual Tour in AppFolio

Step 1: Generate Your Virtual Tour Link
From your tour platform, copy the public or shareable link to your 3D or 360° tour. Make sure it’s set to public view.

Step 2: Log in to AppFolio
Head to your AppFolio dashboard and select the property listing you want to update.

Step 3: Add the Virtual Tour URL
In the listing editor, look for a field labeled “Virtual Tour” or “Video URL.” Paste your link here.

Step 4: Save & Publish
Once saved, your listing will now display the “Virtual Tour” button for prospects to click! 🎥✨

➡️ Need more help? See: AppFolio Virtual Tour Tutorial: How to Add 3D Tours to Your Listings

💡 Pro Tips for Better Virtual Tour Integration

  • Use a thumbnail preview: Some platforms let you generate a custom thumbnail. Embed that in your listing gallery.
  • Highlight it in the description: Add a line in your listing copy like “Take a 360° virtual walk-through today!”
  • Test the link: Always click your virtual tour after posting to ensure it’s functional.

➡️ Helpful read: Complete Guide to Adding 3D Tours in AppFolio for Property Managers

📣 Promote Your Tours Beyond AppFolio

Don’t limit yourself to AppFolio only. You can cross-promote your virtual tours on:

  • Zillow
  • Apartments.com
  • Craigslist
  • Facebook Marketplace
  • Google Business Profile

➡️ Expand your reach with: How to Promote Your Virtual Tour Beyond AppFolio

🔄 Troubleshooting Common Issues

Sometimes, tours don’t show up correctly. Here’s how to fix it:

➡️ Fix it fast with: Virtual Tour Doesn’t Load in AppFolio? Fixes & Solutions

🧠 Best Practices for AppFolio Listings with Virtual Tours

  • Keep tour links short and clean
  • Don’t overload with multiple links; choose your best one
  • Ensure the first image in your listing aligns with the tour
  • Mention the virtual tour in email and SMS responses to prospects

➡️ Also read: Step-by-Step AppFolio Virtual Tour Tutorial for Property Managers

🛎️ Final Thoughts

By showcasing your virtual tours inside AppFolio listings, you turn static pages into interactive leasing tools. Whether you're a seasoned property manager or new to the platform, integrating tours is easier than you think—and it’s a step that can make all the difference in closing leases faster. 🔐

Want to see what the competition is doing?
➡️ Compare strategies in Boost Leasing with AppFolio Virtual Tour Integration

📌 Related Resources

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