AppFolio 360 Tour Embedding: A Step-by-Step Guide

Cloudpano
July 9, 2025
5 min read
Share this post

🏢 AppFolio 360 Tour Embedding: A Step-by-Step Guide 🌀

Property managers and leasing teams today are always looking for an edge—something that cuts through the noise, engages prospective renters, and fills units faster. One of the most powerful tools to do just that? 🎯 360° virtual tours embedded directly into your AppFolio listings.

In this guide, we’ll walk you through the exact steps to embed a 360 tour, the best platforms to use, and pro tips to ensure your listings convert. Let’s get started! 🚀

📸 Why Add 360° Tours to AppFolio Listings?

Virtual tours aren’t just trendy—they’re proven to increase engagement. According to industry studies:

  • Listings with virtual tours get 87% more views than those without.
  • Renters are 2x more likely to apply when a tour is available.
  • Properties with virtual tours spend less time on market.

🧰 Step-by-Step: How to Embed a 360 Virtual Tour in AppFolio

Here’s your no-fluff walkthrough:

1️⃣ Choose a 360 Tour Platform

Not all tour creators are compatible with AppFolio. Popular options that support embed links include:

  • CloudPano 🌐
  • Kuula 🔁
  • Matterport (via shared link) 🏠

For an in-depth comparison, visit our post: CloudPano vs Kuula vs Matterport: What Works Best with AppFolio

2️⃣ Copy the Share or Embed Link

Each platform gives you a way to share your tour:

  • CloudPano: “Share” → Copy iFrame or Link
  • Kuula: “Embed” → Choose iFrame
  • Matterport: “Share” → Copy the showcase URL

Pro tip 💡: If AppFolio doesn’t support iFrames, use a direct tour link inside the listing description or external links section.

3️⃣ Log In to Your AppFolio Dashboard

Once your tour link is ready:

  • Head to Marketing → Properties
  • Click Edit on the listing
  • Scroll to the Description or Media Section

Here’s where the magic happens ✨

4️⃣ Paste the Link Strategically

You can paste the virtual tour URL directly in the description (hyperlinked if possible) or add it to an “additional media” field if your plan allows.

💡 Example:

Take a virtual tour here 👉 https://yourtourlink.com/abc123

Want more advanced embedding tips? Read Step-by-Step: Add a Virtual Tour Link to AppFolio

5️⃣ Save and Publish the Listing ✅

Once you’ve embedded the link, click Save and your listing will now feature an interactive 360° tour—ready to wow potential renters!

💥 Bonus: Boosting Performance With Virtual Tours

Embedding is just step one. Here are some best practices to maximize tour visibility:

🔍 Optimize the Listing Description

Make sure to highlight the virtual tour prominently:

“Experience the layout of your future home with our 360° virtual tour!”

Learn more in Create Better Listings: AppFolio Virtual Tour Integration Tutorial

🧠 Educate Your Team

Make sure your leasing agents understand how to use and share virtual tour links in emails, text messages, and during phone calls. This builds trust and makes your team look tech-savvy 📲

Check out AppFolio Virtual Tour Setup Tutorial for Real Estate Pros

📣 Promote Outside AppFolio Too

Virtual tours don’t have to live only on AppFolio. Repurpose them on:

  • Facebook Marketplace
  • Instagram Ads
  • Craigslist
  • Google Business Profile

Explore strategies in How to Promote Your Virtual Tour Beyond AppFolio

🛠 Troubleshooting: What If the Tour Doesn’t Load?

Sometimes AppFolio listings don’t display links properly. Here’s what to check:

  • ✅ Use https links (AppFolio blocks unsecured ones)
  • ✅ Avoid embedding raw iFrames (unless supported)
  • ✅ Make sure there are no typos in the URL

More fixes in Virtual Tour Doesn’t Load in AppFolio? Fixes & Solutions

🔗 More Helpful Guides for You:

📊 Results You Can Expect

When embedded correctly, 360 tours can:

  • Increase click-to-lead conversion by 50% 🧲
  • Reduce site visit no-shows 🚫
  • Speed up lease agreements by 30% 📈

🚀 Final Thoughts

Adding 360° virtual tours to your AppFolio listings is one of the easiest upgrades you can make that delivers real leasing results. Whether you manage 10 units or 10,000, virtual tours are a must-have tool for modern property marketing.

Want even more AppFolio virtual tour tips? Bookmark our Ultimate AppFolio Virtual Tour Guide 📚

📥 Ready to Embed Your Tour?

Start with one unit today. Measure the performance, gather feedback, and scale your success.

Let virtual tours do the showing—so your team can focus on closing. 💼✨

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

How to Showcase Virtual Tours on AppFolio Property Listings

Discover the complete process for embedding 360° virtual tours into your AppFolio listings. Maximize exposure and fill vacancies faster!
Read post

The Ultimate Guide to Embedding 360 Tours in AppFolio for Property Managers

This step-by-step guide helps property managers add 360° virtual tours to their AppFolio listings. Increase engagement, improve listing visibility, and close leases faster with immersive content.
Read post

AppFolio Embedding Guide: Showcase 360 Virtual Tours with Ease

Learn how to easily embed 360° virtual tours into your AppFolio listings to attract more qualified renters, increase lease conversions, and stand out in a competitive rental market. Step-by-step instructions, tool recommendations, and bonus automation tips included!
Read post