If you're building homes, you're also in the business of building demand. And in 2025, that means marketing smarter—not harder. 💡 One of the most powerful (and underused) tools for new construction sales is the virtual tour—especially when it’s embedded in a professional platform like AppFolio.
Whether you're selling custom homes, townhome developments, or production builds, this strategy lets you showcase your properties with clarity, confidence, and convenience. 🔍📲
In this guide, you'll learn how to market new home builds using AppFolio and virtual tours to attract more buyers, increase engagement, and close deals faster. 🏁
Let’s face it: static photos and floorplans don’t cut it anymore. Buyers today want to see, feel, and experience a space before committing time to a showing.
According to NAR, listings with virtual tours get 87% more views than those without. That’s a major edge for your inventory. 🔥
🔗 Related: Virtual Tours for New Construction Homes: AppFolio Listing Strategy
AppFolio is a trusted property management and listing platform that helps real estate professionals create polished, high-converting property pages.
For home builders, AppFolio offers:
In short: it’s everything you need to market new builds like a pro—without having to build your own website from scratch.
🔗 Related: Seamless Virtual Tour Integration with AppFolio: A Complete Guide
Different stages of construction call for different types of virtual media. Here are three tour styles that work beautifully for builders:
360° tours of finished homes help prospects visualize floorplans, layouts, and upgrades.
Show framing, HVAC, or drywall stages—this builds buyer trust and excitement.
Use AI-generated virtual staging or pre-build 3D visualizations to sell homes off-plan.
🔗 See also: From Static to Cinematic: Transforming Property Photos With AI
Good news: It’s easy to integrate a virtual tour into your AppFolio listing.
Now your home is virtually open for showings 24/7—no appointments needed.
🔗 Related: Real Estate Tech for Builders: AppFolio and Virtual Tour Integration
Expect to see instant performance gains:
This means your sales team spends more time with warm leads and less time chasing tire-kickers.
🔗 Learn more: The Anatomy of a High-Converting Real Estate Video (with AI)
Make sure your tour does more than look nice—make it convert. ✅
Use clean, minimal decor or virtual staging for consistency.
Let users know what they’re seeing—and why it matters.
Use hotspots to upsell packages like kitchen finishes or smart home features.
Email it, share it on social, and use it in paid ads.
Create short-form video versions of your tour for Instagram and YouTube.
🔗 Related: Top 5 AI Video Editing Tools for Busy Creators in 2025
Once your tour is live, you should get it in front of as many eyes as possible:
Every time you share the tour, you increase the chance someone takes the next step.
🔗 Helpful guide: How to Use AI Video to Sell Rental Units Faster
Virtual tours especially appeal to:
If you're selling to these audiences, virtual tours give them everything they need.
🔗 Bonus: AI Video Trends We’re Watching (Q3 2025 Update)
Marketing new home builds with AppFolio and virtual tours is more than a trend—it’s a smart strategy. 💼
You’ll get:
✅ More views
✅ More qualified leads
✅ Faster closings
✅ Happier buyers
If you want to move inventory faster and sell with confidence, this is your next step.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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