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If you're a property manager using AppFolio, you're probably always looking for ways to improve your listings and attract more renters. One of the most powerful tools you can use is the virtual tour — especially 360° and 3D experiences. These tours not only save you time on showings but also help boost leasing conversions, reduce vacancy rates, and give your listings a competitive edge.
In this post, we'll walk you through how to display virtual tours in AppFolio, explore the best practices, tools, and integration strategies, and link to other valuable articles that will help you get the most from your listings. 🚀
Virtual tours are more than just a visual enhancement. Here’s why they matter:
✅ They increase engagement and time spent on listings
✅ Prospects can tour units 24/7 from any device
✅ They filter out non-serious leads, saving your team time
✅ You’ll stand out in a crowded rental market
Want the data to back it up? 📊 Check out Why Virtual Tours Increase Lease Conversions in AppFolio.
AppFolio offers two main ways to add a virtual tour:
For a seamless renter experience, embedding is ideal. It keeps prospects on the listing page and makes the experience feel integrated.
📌 Learn how to do both in How to Embed or Link Virtual Tours in Your AppFolio Listings.
Some platforms integrate better than others. Here are the top platforms property managers use with AppFolio:
Compare them side-by-side in CloudPano vs Kuula vs Matterport: What Works Best with AppFolio.
Here’s a quick guide to get your virtual tour up and running:
Need visuals? Use Step-by-Step: Add a Virtual Tour Link to AppFolio for a visual walkthrough. 📸
🔍 Place it at the top: Don’t bury the tour. Add it near your photos or primary listing info.
📱 Ensure mobile responsiveness: Test the tour on your phone. Most renters browse on mobile!
🧭 Guide the user: Add a short sentence like: “👀 Click below to walk through the property virtually.”
🚪 Highlight key features: If your tour platform allows, add tags or labels to rooms to call out upgrades.
Want more tactical advice? Read AppFolio Virtual Tour Setup Made Easy: A Complete How-To.
Sometimes embedding can fail due to platform compatibility, iframe restrictions, or formatting issues. Here's how to troubleshoot:
🛠️ See more fixes in Virtual Tour Doesn’t Load in AppFolio? Fixes & Solutions.
Want to attract even more traffic? Don’t stop at AppFolio. Promote your tour on:
Marketing matters! Get expert ideas in How to Promote Your Virtual Tour Beyond AppFolio.
Instead of scheduling in-person showings with everyone, ask prospects to view the virtual tour first. Then offer a showing only if they’re serious. This cuts down on no-shows and saves your team hours each week.
🏆 For more leasing hacks, see How to Use the AppFolio Property Tour Feature to Boost Leasing.
If you’re using AppFolio’s built-in scheduling and lead management, pair your virtual tour with:
💡 See Enhance Your Listings with AppFolio’s Built-In Tour Feature.
Virtual tours are no longer optional — they’re a must-have for modern property listings. Whether you embed directly or add a clean external link, making tours part of your AppFolio workflow will increase leasing success.
If you're ready to transform your listings, follow the tutorials linked above and start showcasing your rentals like a pro. 🌟
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Interchangeable lens that’s upgradeable
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USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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