How to Use the AppFolio Property Tour Feature to Boost Leasing

Cloudpano
July 7, 2025
5 min read
Share this post

🏢 How to Use the AppFolio Property Tour Feature to Boost Leasing

Modern strategies for real estate pros to maximize engagement and lease faster

🚀 Why Virtual Tours Are the Leasing Secret Weapon

In today’s rental market, standing out means offering more than just photos. Renters expect an immersive experience — and that’s where AppFolio’s Property Tour feature shines. 🌟

By integrating 3D or video-based tours directly into your listings, you’ll:

  • 🔥 Increase interest and time spent on your listings
  • 🚀 Attract out-of-state and busy renters
  • 💬 Reduce back-and-forth scheduling
  • 💸 Lease properties faster — often without an in-person tour!

Curious about the impact? Check out:
📊 Boost Leasing with AppFolio Virtual Tour Integration

🧠 What is the AppFolio Property Tour Feature?

The Property Tour field in AppFolio allows you to add:

  • A video link
  • A 3D tour URL (like Matterport, CloudPano, or PhotoAIVideo)
  • A virtual tour embed

It supports tools that help renters explore properties from their phone, tablet, or desktop — even before scheduling a tour. 👀

If you're new to this, start with:
📘 AppFolio 3D Tour Support: A Beginner’s Upload Guide

🧰 Best Tools for Creating AppFolio-Friendly Tours

You don’t need to be a tech expert — just use one of these:

Need to create tours in minutes?
🎥 From Static to Cinematic: Transforming Property Photos With AI

🛠️ How to Add a Tour Using the AppFolio Property Tour Field

Let’s walk through the step-by-step process:

✅ Step 1: Create or Upload Your Virtual Tour

Using one of the platforms above, export your:

  • 🔗 Tour URL
  • 📎 Or embed iframe code (if you want to add it to the listing description)

Quick tutorial here:
📹 AppFolio Virtual Tour Tutorial: Upload 3D Tours in Minutes

✅ Step 2: Log Into Your AppFolio Dashboard

  1. Navigate to Properties
  2. Select the listing you want to enhance
  3. Click Edit Property and find the “Property Tour” or “Video Tour” field

✅ Step 3: Paste the Tour Link

Insert the URL of your video or 3D tour (e.g., from CloudPano or PhotoAIVideo.com).
✅ Pro Tip: Make sure the link is public and mobile-friendly

Want to add more visual flair? Embed the tour in the description too:
🧭 Virtual Tour Setup in AppFolio: Step-by-Step Guide for Property Managers

🖥️ How the Tour Appears on the Listing

When done right, your tour will:

  • Show up as a clickable media link
  • Open directly in a new window or viewer
  • Display on mobile and desktop devices 🖱️📱

Want to make your media even more impactful?
🌐 How to Add and Display Virtual Tours in AppFolio Listings

🧲 Tips to Maximize Engagement with Property Tours

🧨 Add a Strong Call-to-Action (CTA)

Use phrases like:

  • “💡 Click to tour this home in 3D now!”
  • “🚪 Step inside with our virtual showing!”

📍 Position Your Tour Early

Mention the tour near the top of your listing description — renters shouldn’t have to scroll.

🧠 Combine with Lead Capture

Use Pictastic.ai to host your tour + contact form + agent info — all in one place.

Learn more here:
💼 Building a White-Labeled Video Marketing Service With AI

📊 Measurable Results from Virtual Tours

Here’s what real estate pros are seeing:

Explore the numbers:
📈 AI vs. Traditional Video Editing: Cost, Time, and ROI Breakdown

🌀 Automate Tour Creation Weekly

With PhotoAIVideo.com, you can upload new photos and get a fresh video tour every week.
No editing. No stress.

Use this plan to stay consistent:
📅 The Weekly AI Video Content Plan (Template + Tools)

🔗 More Articles to Help You Master AppFolio Tours

✅ Final Thoughts

The AppFolio Property Tour feature is your secret weapon to lease faster, attract more qualified renters, and future-proof your property listings. 🎯

With the right tour tools and some simple setup steps, you can deliver stunning walkthroughs — and let your listings do the heavy lifting. 💼

Now is the time to upgrade your marketing game.
Embed your first tour today and watch leasing results soar! 🚀

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

How Photographers Can Sell AI Listing Videos to Their Agent Clients

AI technology is transforming real estate media — and photographers who adapt early have a major competitive advantage. This in-depth guide explains how to sell AI listing videos to agent clients by positioning them as a premium marketing upgrade rather than a technical novelty. The article walks through practical sales strategies, pricing models, subscription opportunities, and common objections, while showing how AI-powered talking head videos can increase average order value and create recurring revenue. Readers will learn how to package AI listing videos into photo bundles, monthly content plans, and brokerage-wide solutions that elevate their services from simple media delivery to full marketing automation. If you’re a photographer looking to future-proof your business and increase profitability, this guide provides a clear roadmap to selling AI listing videos effectively.
Read post

How to Build a Recurring Revenue Stream Using AI Avatar Videos

AI avatar videos are transforming how real estate media professionals build stable, scalable businesses. In this comprehensive guide, we break down how to turn one-off video projects into a predictable recurring revenue real estate media model using AI-powered talking head technology. Instead of selling per-listing shoots, you’ll learn how to package automated listing videos, market updates, and branded content into monthly subscription offers that increase client retention and lifetime value. The article explores practical use cases, pricing strategies, workflow automation, competitive advantages, and common objections — all designed to help photographers, videographers, and marketing agencies shift from transactional income to recurring revenue. If you’re ready to move from freelancer to scalable media platform, this guide outlines a clear roadmap for building consistent monthly income in real estate marketing.
Read post

How to Create an AI Avatar Listing Video From One Headshot (Step-by-Step)

Learn how to create an AI avatar listing video from a single professional headshot using simple, step-by-step software tools. This guide walks real estate agents, brokers, and photographers through the exact process of turning one static image into a talking AI avatar that delivers listing presentations automatically. Discover how AI avatar listing videos save time, boost engagement, improve consistency across marketing channels, and help agents scale their video content without recording new footage. Perfect for anyone looking to modernize their real estate marketing with AI-powered automation.
Read post