How to Use the AppFolio Property Tour Feature to Boost Leasing

Cloudpano
July 7, 2025
5 min read
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🏢 How to Use the AppFolio Property Tour Feature to Boost Leasing

Modern strategies for real estate pros to maximize engagement and lease faster

🚀 Why Virtual Tours Are the Leasing Secret Weapon

In today’s rental market, standing out means offering more than just photos. Renters expect an immersive experience — and that’s where AppFolio’s Property Tour feature shines. 🌟

By integrating 3D or video-based tours directly into your listings, you’ll:

  • 🔥 Increase interest and time spent on your listings
  • 🚀 Attract out-of-state and busy renters
  • 💬 Reduce back-and-forth scheduling
  • 💸 Lease properties faster — often without an in-person tour!

Curious about the impact? Check out:
📊 Boost Leasing with AppFolio Virtual Tour Integration

🧠 What is the AppFolio Property Tour Feature?

The Property Tour field in AppFolio allows you to add:

  • A video link
  • A 3D tour URL (like Matterport, CloudPano, or PhotoAIVideo)
  • A virtual tour embed

It supports tools that help renters explore properties from their phone, tablet, or desktop — even before scheduling a tour. 👀

If you're new to this, start with:
📘 AppFolio 3D Tour Support: A Beginner’s Upload Guide

🧰 Best Tools for Creating AppFolio-Friendly Tours

You don’t need to be a tech expert — just use one of these:

Need to create tours in minutes?
🎥 From Static to Cinematic: Transforming Property Photos With AI

🛠️ How to Add a Tour Using the AppFolio Property Tour Field

Let’s walk through the step-by-step process:

✅ Step 1: Create or Upload Your Virtual Tour

Using one of the platforms above, export your:

  • 🔗 Tour URL
  • 📎 Or embed iframe code (if you want to add it to the listing description)

Quick tutorial here:
📹 AppFolio Virtual Tour Tutorial: Upload 3D Tours in Minutes

✅ Step 2: Log Into Your AppFolio Dashboard

  1. Navigate to Properties
  2. Select the listing you want to enhance
  3. Click Edit Property and find the “Property Tour” or “Video Tour” field

✅ Step 3: Paste the Tour Link

Insert the URL of your video or 3D tour (e.g., from CloudPano or PhotoAIVideo.com).
✅ Pro Tip: Make sure the link is public and mobile-friendly

Want to add more visual flair? Embed the tour in the description too:
🧭 Virtual Tour Setup in AppFolio: Step-by-Step Guide for Property Managers

🖥️ How the Tour Appears on the Listing

When done right, your tour will:

  • Show up as a clickable media link
  • Open directly in a new window or viewer
  • Display on mobile and desktop devices 🖱️📱

Want to make your media even more impactful?
🌐 How to Add and Display Virtual Tours in AppFolio Listings

🧲 Tips to Maximize Engagement with Property Tours

🧨 Add a Strong Call-to-Action (CTA)

Use phrases like:

  • “💡 Click to tour this home in 3D now!”
  • “🚪 Step inside with our virtual showing!”

📍 Position Your Tour Early

Mention the tour near the top of your listing description — renters shouldn’t have to scroll.

🧠 Combine with Lead Capture

Use Pictastic.ai to host your tour + contact form + agent info — all in one place.

Learn more here:
💼 Building a White-Labeled Video Marketing Service With AI

📊 Measurable Results from Virtual Tours

Here’s what real estate pros are seeing:

Explore the numbers:
📈 AI vs. Traditional Video Editing: Cost, Time, and ROI Breakdown

🌀 Automate Tour Creation Weekly

With PhotoAIVideo.com, you can upload new photos and get a fresh video tour every week.
No editing. No stress.

Use this plan to stay consistent:
📅 The Weekly AI Video Content Plan (Template + Tools)

🔗 More Articles to Help You Master AppFolio Tours

✅ Final Thoughts

The AppFolio Property Tour feature is your secret weapon to lease faster, attract more qualified renters, and future-proof your property listings. 🎯

With the right tour tools and some simple setup steps, you can deliver stunning walkthroughs — and let your listings do the heavy lifting. 💼

Now is the time to upgrade your marketing game.
Embed your first tour today and watch leasing results soar! 🚀

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
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