Showcase Your 3D Tours in AppFolio: A Step-by-Step Guide

Cloudpano
July 10, 2025
5 min read
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Showcase Your 3D Tours in AppFolio: A Step-by-Step Guide 🏢🎥

In today's fast-paced rental market, property listings need more than just pictures and words—they need immersive experiences. That’s where 3D virtual tours come in! 🔄 Whether you're managing a single apartment or hundreds of units, AppFolio's listing platform allows you to present virtual tours that boost visibility, drive engagement, and reduce vacancy rates. Let’s dive into a step-by-step process on how to seamlessly showcase your 3D tours on AppFolio. 🚀

Why Use 3D Tours in Your Listings? 🤔

Adding a 3D tour isn’t just a cool tech feature—it’s a leasing superpower.

Fewer showings, faster leases: Prospects can explore a unit virtually before booking a visit.
More qualified leads: Serious renters only.
24/7 accessibility: Showcase your properties at any hour, rain or shine.

If you’re not convinced yet, check out our breakdown in Why Virtual Tours Increase Lease Conversions in AppFolio 📈.

Step 1: Create or Get Your 3D Tour 🛠️

You’ll first need a virtual tour file or hosted link. Popular platforms include:

  • Matterport
  • CloudPano
  • Kuula

Explore CloudPano vs Kuula vs Matterport: What Works Best with AppFolio to compare which platform is right for you.

Step 2: Copy the Embed or Shareable Link 🔗

Once your tour is live on a hosting platform:

  1. Go to the tour page.
  2. Click “Share” or “Embed.”
  3. Copy the iFrame HTML or direct URL.

Pro Tip: If AppFolio doesn't accept iframe embeds in your region, How to Add External Virtual Tour Links to AppFolio offers a clean workaround! 💡

Step 3: Log in to Your AppFolio Account 🔐

Navigate to Properties → Listings and select the unit you want to update.

Step 4: Insert the Virtual Tour Link into the Listing ✏️

Go to the Marketing Description or Media Section.

If embedding is supported:

<iframe src="YOUR_TOUR_LINK_HERE" width="100%" height="500px" allowfullscreen></iframe>

Otherwise, paste the tour URL using anchor text like this:

<a href="YOUR_TOUR_LINK" target="_blank">Click here to view the 3D Tour</a>

Not sure where to place it? Check out Step-by-Step: Add a Virtual Tour Link to AppFolio 🧭.

Step 5: Preview and Publish 🖥️✅

Click “Preview Listing” before going live to:

✔️ Ensure the tour displays correctly
✔️ Confirm mobile responsiveness
✔️ Verify all links open in new tabs

Then hit Publish and celebrate 🎉

Optimize Your Tours for Leasing Success 🚀

Once your virtual tour is live, maximize its impact by:

  • Using captions: Add a short note next to the link like “Take a virtual walk-through now!”
  • Highlighting in emails: Send prospective renters direct tour links.
  • Sharing on social media: Reuse the link across platforms.

Discover How to Promote Your Virtual Tour Beyond AppFolio for more ideas 💬📲.

Troubleshooting: What If It Doesn’t Load? 🛠️

If your tour isn’t displaying:

  • Check the format: Use HTTPS links only.
  • Clear cache: Sometimes a refresh does the trick.
  • Use external links instead of embeds.

For more solutions, read Virtual Tour Doesn’t Load in AppFolio? Fixes & Solutions ⚠️.

Best Practices for Showcasing Virtual Tours 🌟

✅ Place the tour near the top of your listing.
Call attention to it with emojis or bold text.
✅ Use high-resolution thumbnails for preview.
✅ Make sure it loads quickly on mobile.

These tips are also covered in Enhance Your Listings with AppFolio’s Built-In Tour Feature 📸.

Bonus: Combine AI and Virtual Tours 🎞️🤖

Want to go beyond static visuals? Use tools like AI-powered photo-to-video platforms to create short leasing videos.

Dive into How to Use AI Video to Sell Rental Units Faster to unlock modern marketing potential.

Final Thoughts 💭

The ability to showcase 3D virtual tours on AppFolio listings is no longer a “nice-to-have”—it’s a must-have for modern leasing. By following these simple steps, your team can boost engagement, lease faster, and create standout listings your renters will love. ❤️

Need more help? Explore our library:

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
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Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
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