Why Property Managers Use Matterport with AppFolio for Virtual Showings

Cloudpano
July 19, 2025
5 min read
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🏢 Why Property Managers Use Matterport with AppFolio for Virtual Showings 🎥

In the world of property management, time is money—and showings are often where both are lost. 😩 That’s why more and more leasing pros are turning to Matterport 3D tours integrated with AppFolio to run faster, smoother, and more profitable operations. 💼

This post dives into why the combination of Matterport + AppFolio is revolutionizing virtual showings, how it works, and how you can get started in just a few steps.👇

💡 What Is Matterport + AppFolio Integration?

Matterport is a leading 3D virtual tour platform that lets prospective tenants explore a unit like they're walking through it in real life. Pair that with AppFolio’s property management and leasing platform, and you’ve got a virtual tour experience that can:

✅ Replace in-person showings
✅ Increase lead quality
✅ Improve conversion rates
✅ Save your team time on the ground

👉 Related Read: Can You Use Matterport with AppFolio? Yes—Here’s How

🔥 Why Property Managers Love This Combo

🏃‍♂️ 1. Faster Leasing Cycles

Virtual tours reduce the need for multiple on-site showings, helping you close deals faster—especially with long-distance renters.

📈 2. Higher Engagement Rates

Listings with 3D walkthroughs get more clicks, more inquiries, and better-qualified leads.

🌐 3. Nationwide Appeal

Remote renters love the flexibility to view a space from their current location—no flights or awkward FaceTime calls needed.

🎯 Dive Deeper: Boost Leasing with Matterport 3D Tours Embedded in AppFolio

🛠️ How to Add a Matterport Tour to AppFolio

Adding your virtual tour is surprisingly simple:

  1. Copy the Matterport share link (https://my.matterport.com/show/?m=yourtourid)
  2. Log in to your AppFolio admin panel
  3. Paste the tour link into the “Virtual Tour” field or include it in the property’s marketing description
  4. Save and preview your listing

👀 See a full guide here: Step-by-Step Guide to Adding Matterport Tours to AppFolio

⚙️ Want to Automate Tour Uploads?

Uploading tours for 100+ listings? Don’t do it manually. Use tools like:

  • CloudPano Auto-Embed Tool
  • Zapier + AppFolio workflows

These can dynamically insert tour links as soon as a property is added to your AppFolio database.

🔗 Related automation tutorials:

🎨 Pro Tips for Better Results

🗣️ Add a Strong Call-to-Action

Include a clear message like:

“Click the link below to take a full 3D walk-through—no appointment necessary!”

🔄 Use With Other Content

Combine 3D tours with:

  • 📷 Property images
  • 📽️ Highlight videos
  • 🗺️ Floor plans

💡 Explore this combo: How to Embed Floor Plans, Videos, and 3D Tours in AppFolio

📲 Promote Tours in Multiple Channels

Don’t just leave the tour link in AppFolio—embed it in:

  • Your website
  • SMS leasing drip campaigns
  • Email follow-ups
  • Social media ads

🔍 Matterport vs. Standard Virtual Tours

Unlike 2D video tours, Matterport allows viewers to:

✅ Move room to room
✅ Zoom in on features
✅ Understand the layout and flow
✅ Visualize space dimensions

📣 That kind of experience reduces drop-offs and unnecessary tours.

📚 More AppFolio + Matterport Resources

Want to become an expert in AppFolio tour marketing?

AppFolio + Matterport: The Perfect Pairing for Property Marketing
AppFolio and Matterport Integration: A Game-Changer for Property Managers
Tour Upload to AppFolio: The Property Manager’s Step-by-Step Handbook

🙋 FAQ

Can I track clicks on my Matterport tour link in AppFolio?
Not natively, but you can use Bitly or UTM tracking.

Can I embed multiple tours for the same property?
Yes—just include both links in the listing description.

Is Matterport mobile-friendly?
Absolutely! Matterport tours work seamlessly on mobile, desktop, and tablet.

💼 Final Thoughts

Pairing Matterport’s immersive 3D tours with AppFolio’s powerful leasing platform is a no-brainer for property managers who want to reduce showings, close faster, and delight prospects with a modern experience.

If you're not offering 3D virtual walk-throughs today, you're missing out on high-intent leads tomorrow. 🧠💰

📢 Start today. Copy your Matterport link. Paste it into AppFolio. And watch your listings convert faster than ever.

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Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
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