Step-by-Step Guide to Adding Matterport Tours to AppFolio

Cloudpano
July 19, 2025
5 min read
Share this post

🧭 Step-by-Step Guide to Adding Matterport Tours to AppFolio

Are you a property manager or leasing agent looking to enhance your listings in AppFolio with immersive 3D walkthroughs? Look no further! 📸✨

Matterport is the gold standard for virtual tours, and when paired with AppFolio, it helps you attract more leads, reduce vacancy time, and stand out from the competition. This guide walks you through exactly how to add Matterport tours into AppFolio — no tech headaches required.

🧩 Why Add Matterport to AppFolio Listings?

Integrating 3D virtual tours has major leasing benefits:

  • Increase Listing Engagement: Prospects spend 3x more time on listings with Matterport
  • Attract Remote Renters: Perfect for out-of-town prospects
  • Faster Leasing: Reduce unnecessary showings
  • Elevated Branding: Provide a premium digital experience

Want more strategic context? Check out AppFolio + Matterport: The Perfect Pairing for Property Marketing for an overview.

🔧 Step-by-Step: How to Embed a Matterport Tour

✅ Step 1: Create and Publish Your Matterport Tour

Once your 3D scan is completed in Matterport, publish it and copy the shareable URL. It typically looks like:

https://my.matterport.com/show/?m=XXXXXXXX

✅ Step 2: Log Into AppFolio

Go to your AppFolio Admin Dashboard, select the Properties section, and click the listing you want to update.

✅ Step 3: Add the Virtual Tour Link

Scroll down to the Marketing or Media section. Paste your Matterport link into the Virtual Tour field. You can also add it to your property description, like:

“View the full 3D walkthrough here: Click to view tour”

🔗 Pro Tip: Combine with screenshots and floor plans for best results.
See How to Embed Floor Plans, Videos, and 3D Tours in AppFolio

✅ Step 4: Preview and Save

Once added, click Save and preview your listing live to ensure the tour link works properly.

💼 Example Use Case: Leasing a Luxury Rental

Let’s say you’re leasing a high-end unit in Dallas. You’ve scanned the space with a Matterport Pro camera and have your 3D tour ready. By adding it to your AppFolio listing, you reduce no-show appointments and get more serious inquiries.

Want a visual version of this setup? Read:
📸 Your Easy AppFolio Virtual Tour Upload Guide (With Screenshots)

🔁 Automate with Zapier or CloudPano

Managing lots of listings? You can automate virtual tour uploads with the right tools:

Upload your tour to CloudPano and auto-sync it into your AppFolio property link fields!

💡 Pro Tips for Maximum Impact

Here are ways to boost your leasing results using Matterport inside AppFolio:

  • 🎯 Add a CTA in your property description: “Click to walk through this home in 3D!”
  • 🧲 Use preview thumbnails or GIFs from the Matterport tour
  • 📱 Share the tour link in SMS/email follow-ups
  • 🏷️ Add “Virtual Tour Available” as a listing tag or in the title
  • 📊 Track conversion metrics before and after adding tours

Want more success strategies? Explore:
🚀 Boost Leasing with Matterport 3D Tours Embedded in AppFolio

🤔 FAQs

Q: Can I use Matterport links on all AppFolio listing templates?
A: Yes! Just ensure your AppFolio template supports external URLs in the marketing/media section.

Q: What if the tour doesn’t display correctly?
A: Make sure you’re using the public share link from Matterport and that it starts with “https.”

Q: Can I embed more than one link?
A: Yes. Add one to the media field and another to your property description or custom HTML sections.

Looking for other virtual tour platforms? Read:
🔄 Complete Guide to Adding 360° Tours in AppFolio Listings

📈 Why This Matters in 2025

In 2025, 3D virtual tours are now expected by renters — not just “nice to have.” Matterport leads the charge, and AppFolio listings that include immersive visuals consistently:

  • Attract more qualified leads
  • Reduce bounce rate
  • Accelerate leasing cycles
  • Build stronger digital brands for your properties

If you’re looking for a shortcut to implementation, check out:
🧭 Tour Upload to AppFolio: The Property Manager’s Step-by-Step Handbook

🧠 Internal Link Recap

Here’s a list of related guides to continue your tour integration journey:

🏁 Conclusion

Adding Matterport tours to AppFolio is easy, powerful, and fast. Whether you’re managing 5 listings or 500, this integration helps you showcase your properties in the best possible light and get leases signed faster. 🔑📲

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

Technical Excellence: Integrating Dealership Video Creation Software into Your Workflow

This 1,500-word article serves as a technical manual for modernizing dealership operations. It moves past the "why" of video and focuses heavily on the "how"—specifically the backend architecture required to run a high-volume video engine. Key Pillars Covered: The Data Journey: Mapping the flow of information from the initial VIN decode in the IMS to the final rendered video on a VDP. Software Selection Criteria: Technical non-negotiables like API flexibility, cloud-based rendering, and dynamic personalization layers. Zero-Click Delivery: How to achieve technical excellence by automating video delivery through CRM webhooks for instant speed-to-lead. E-E-A-T & Trust: Leveraging the "T" in Google’s quality standards by using video for transparent service health reports and verified vehicle conditions.
Read post

Empowering Your Sales Team with Software to Create Car Listing Videos Automatically for Leads

This 1,500-word article serves as a strategic blueprint for dealerships looking to eliminate the manual friction of video production. It positions car dealership video automation as the solution to the "speed-to-lead" crisis in modern BDCs. Key Pillars Covered: The Scalability Paradox: How manual walkarounds limit a dealership’s reach, and why software to create car listing videos automatically is the only way to cover 100% of inventory. Brand Consistency: Using a car listing video generator to ensure every video meets high-end production standards without requiring professional videographers. Technical SEO & E-E-A-T: The correlation between video dwell time and Google ranking authority, specifically focusing on the helpfulness of video content. Operational Workflow: A step-by-step implementation guide for GMs and BDC managers to sync automation with their existing IMS and CRM.
Read post

A Deep Dive into Auto Dealer Marketing Software AI and Personalized Video Communication

This 1,500-word deep dive explores the shift from passive digital showrooms to personalized, AI-driven customer journeys. It specifically addresses the pain points of modern dealerships: low engagement on static VDPs and overwhelmed BDC teams. Key Pillars Covered: The Psychological Edge: Why the human brain processes automotive video 60,000x faster than spec sheets. AI Video Ads: Moving beyond generic commercials to Dynamic Creative Optimization (DCO) that tailors vehicle features to the viewer's specific life stage. Operational Efficiency: Using automotive video marketing software to create a "Human-AI Hybrid" workflow that allows sales teams to handle 3x the lead volume without losing the personal touch. Technical Authority: How Webflow's clean code and API flexibility help dealers maintain high E-E-A-T scores through better user dwell time and engagement.
Read post