Complete Guide to Adding 360° Tours in AppFolio Listings

Cloudpano
July 19, 2025
5 min read
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🌐 Complete Guide to Adding 360° Tours in AppFolio Listings

Ready to take your listings to the next level? 📈 Adding 360° virtual tours to your AppFolio properties gives renters a dynamic and immersive view of the space—before they even schedule a showing.

In this complete guide, we’ll show you exactly how to add a 360° tour to your AppFolio listings step-by-step, plus tools, automation options, and strategies to scale this across your portfolio. 🔄

Whether you're managing 5 units or 500, this post will help you unlock the power of 360° tours today. 🧠

💡 Why Add 360° Tours to AppFolio Listings?

360° tours aren’t just a “nice-to-have.” They’re becoming a must-have for digital-first renters. Here’s why:

  • 🧲 Attract more qualified renters
  • Shorten days on market
  • 📉 Reduce no-shows and in-person visits
  • 🎯 Pre-screen tenants visually
  • 💼 Improve your brand image as a modern property manager

🧰 What You Need to Get Started

Before you add a 360° tour to AppFolio, make sure you have the following:

  • ✅ A public link to your 360° tour (CloudPano, Matterport, Kuula, etc.)
  • ✅ A live listing inside your AppFolio dashboard
  • ✅ Admin access to your AppFolio account
  • ✅ (Optional) Listing media like floor plans, walkthrough videos, and brochures

🛠️ Step-by-Step: How to Add a 360° Tour in AppFolio

Step 1: Log into AppFolio Admin Dashboard

Head to the property you want to update.

Click:

Properties → [Select Property] → Edit Listing

Step 2: Find the “Virtual Tour URL” Field

Scroll to the Marketing or Media section of the listing editor.

Look for:

Virtual Tour URL or Tour Link

Don’t see it? Make sure your account role has permission to edit marketing content.

Step 3: Paste the 360° Tour Link

Copy the full URL from your tour provider (e.g., CloudPano or Matterport) and paste it in:

https://www.cloudpano.com/tours/example-tour

⚠️ Important: Your tour must be set to publicly viewable.

Step 4: Save and Preview the Listing

Click Save and visit the public listing page.

You’ll now see a “Virtual Tour” button that launches the 360° experience. 🎉

Want visuals? See Virtual Tour Setup in AppFolio: A Complete Tutorial

🔗 What Platforms Work for 360° Tours?

AppFolio supports any platform that generates a shareable public URL. This includes:

  • 🌀 CloudPano
  • 🏠 Matterport
  • 🧭 Kuula
  • 📷 EyeSpy360
  • 🖼️ Zillow 3D Home

Need to embed more than a tour? Check out How to Embed Floor Plans, Videos, and 3D Tours in AppFolio

🧠 Best Practices for 360° Tour Listings

Here’s how to make your AppFolio listings truly stand out:

🤖 Automate the Process for Multiple Listings

If you're uploading dozens of listings every month, automation is key.

Option 1: Use Zapier

Use Zapier to trigger an upload when a new row is added to a spreadsheet or when a new tour goes live.

→ Full tutorial: Automating Virtual Tour Uploads with Zapier + AppFolio

Option 2: Use CloudPano’s Auto-Embed Tool

With the CloudPano Auto-Embed Tool for AppFolio, you can connect your tour to your listing in one click. No login required. No API coding. Just select the listing and hit “embed.” 🔥

Perfect for busy leasing teams or photographers managing deliverables.

🧩 Bonus: Create a Full Media Page

Want to combine your 360° tour with:

  • 📽️ A listing video
  • 📐 A floor plan
  • 📝 A printable brochure
  • 📞 A contact form?

Use a branded media page and paste that single URL into AppFolio. 📎

📊 Results You Can Expect

Listings with 360° virtual tours in AppFolio typically see:

🧭 Final Thoughts

Adding 360° tours to your AppFolio listings is a powerful way to improve engagement, build trust, and lease faster. And with the right tools—like CloudPano and Zapier—you can automate the process and scale it across your portfolio in no time. ⚡

Don’t wait. The future of leasing is immersive.

👉 Try CloudPano today and start building your first 360° tour.

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Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

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