AppFolio + Matterport: The Perfect Pairing for Property Marketing

Cloudpano
July 19, 2025
5 min read
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🏡 AppFolio + Matterport: The Perfect Pairing for Property Marketing

In today’s digital-first real estate world, standing out means going beyond static images. If you're a property manager or real estate marketer, combining AppFolio’s powerful listing engine with Matterport’s immersive 3D virtual tours is the perfect way to elevate your listings, generate more leads, and lease faster. 🚀

This post breaks down exactly why AppFolio + Matterport is the winning combo — and how to implement it effectively for your portfolio. 💼

🌐 Why This Combo Matters for Real Estate Pros

AppFolio is a robust property management software trusted by thousands of professionals to market and manage rentals. But today’s renters demand more. 📲 They want remote access, immersive walkthroughs, and quick decision-making tools.

That’s where Matterport’s 3D virtual tours shine. These fully interactive digital replicas let prospects explore units as if they were there — from any device.

🧠 Need the how-to? 👉 How to Integrate Matterport Virtual Tours with AppFolio Listings

💡 Key Benefits of AppFolio + Matterport Integration

Let’s break down the perks:

Higher Engagement – Users spend more time on listings with 3D tours.
Faster Leasing – Save time by pre-qualifying prospects with virtual walkthroughs.
Competitive Advantage – Stand out from nearby listings that only use photos.
Remote Access – Perfect for long-distance renters or corporate relocations.
Automation Potential – Set it and forget it using tools like Zapier or CloudPano.

Looking for more automation ideas? 👉 Automating Virtual Tour Uploads with Zapier + AppFolio

🛠️ How to Upload a Matterport Tour to AppFolio

Here’s a quick how-to. (For a deep dive, see Your Easy AppFolio Virtual Tour Upload Guide (With Screenshots))

1️⃣ Publish Your Tour on Matterport
Make sure your tour is “public” and ready to share.

2️⃣ Copy the Share Link
It should look like this:
https://my.matterport.com/show/?m=TourID

3️⃣ Log into AppFolio & Edit the Property Listing
Find the "Video Tour" or "Virtual Tour" section.

4️⃣ Paste the Tour Link
Save your listing. Done! ✅

For more tour-specific help 👉 How to Upload and Showcase Virtual Tours in AppFolio Effectively

🔄 Boost Listings With Complementary Media

Matterport is a game-changer, but pairing it with floor plans and video walkthroughs creates an even more complete experience. 🎥

📌 Related Guides:

📈 Real Results from Real Listings

After integrating Matterport into their AppFolio listings, users report:

Combine this with strong CTAs and you'll be hard to beat. 💥

⚡ Power-User Tip: Automate the Workflow

Managing 50+ listings? Skip the copy/paste and try automation tools like:

  • Zapier + Google Sheets
  • CloudPano Auto-Embed Tool
  • GHL or Make.com integrations

📚 Recommended reading:
👉 CloudPano Auto-Embed Tool for AppFolio

💬 How to Promote Your 3D Listings

Once your tours are live, promote them to drive traffic!

  • Share on Facebook Marketplace or Instagram
  • Add to email marketing campaigns
  • Mention “3D Virtual Tour Available” in your listing titles
  • Use QR codes for print signage

For more listing acceleration tactics:
👉 Boost Your AppFolio Listings: Upload 3D Tours in Just a Few Steps

🔧 Troubleshooting Common Issues

🙈 Tour not visible?
Ensure the link is public and formatted correctly (https:// is a must).

📱 Doesn’t load on mobile?
Matterport is mobile-friendly, but test each link before publishing.

📝 No tour field?
Just paste the link in the description like:
“Take a 3D tour: Click here

Still stuck? 👉 Tour Upload to AppFolio: The Property Manager’s Step-by-Step Handbook

🎯 Final Thoughts

AppFolio + Matterport is a powerful property marketing duo. Whether you're leasing single-family homes, luxury apartments, or commercial spaces — 3D tours will help you stand out, generate better leads, and close deals faster. 🏆

If you haven’t tried it yet, now’s the time to integrate. And for those already using it — upgrade your strategy with automation and bundled media tools. 🔧

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
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