Step-by-Step: How Property Managers Can Upload Tours in AppFolio

Cloudpano
July 19, 2025
5 min read
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🏢 Step-by-Step: How Property Managers Can Upload Tours in AppFolio

Virtual tours are no longer just a bonus—they’re a must-have for today’s digital-first renters. 📲 As a property manager using AppFolio, you have a powerful opportunity to enhance your listings by adding immersive 360° or video walkthroughs.

In this step-by-step guide, we’ll show you exactly how to upload virtual tours to AppFolio, whether you manage a few units or a portfolio of hundreds. Ready to impress renters and lease faster? Let’s dive in! 💥

💡 Why Virtual Tours Are Essential in 2025

Virtual tours help renters visualize the space before ever stepping foot on the property. The result? Faster leasing cycles and more qualified leads.

Here’s what virtual tours offer:

  • 🎯 Higher conversion rates
  • ⏱️ Reduced days on market
  • 📉 Fewer no-shows
  • 💬 Better online engagement

📦 What You Need to Get Started

Before uploading, make sure you have:

  • ✅ A public link to your virtual tour (CloudPano, Matterport, or YouTube)
  • ✅ Admin access to your AppFolio property listings
  • ✅ A live listing to edit
  • ✅ Optional: floor plans, brochures, or videos to enhance the media experience

🛠️ Step-by-Step: Uploading a Virtual Tour in AppFolio

Step 1: Log Into Your AppFolio Admin Portal

Navigate to your AppFolio dashboard and click:

Properties → Select the Listing → Edit Listing

Step 2: Locate the Virtual Tour Field

Scroll down to the Marketing or Media section.

Look for a field labeled:

🔗 Virtual Tour URL or Tour Link

Step 3: Paste Your Virtual Tour URL

Copy and paste the full public link from your tour provider. Example:

https://www.cloudpano.com/tours/your-tour-link

⚠️ Make sure the link is public and doesn’t require a password.

Step 4: Save and Preview 🔍

Click Save and go to the public view of your listing.

You should now see a “Virtual Tour” button next to your photos or below the media section.

Congrats! 🎉 You just upgraded your listing.

For a more detailed walkthrough, check Virtual Tour Setup in AppFolio: A Complete Tutorial

🔄 What Platforms Work Best?

AppFolio supports any tour that provides a shareable public link:

  • 🌀 CloudPano
  • 🏠 Matterport
  • 📹 YouTube or Vimeo
  • 🧭 Kuula
  • 🖼️ Zillow 3D Home

Want to include more than just a tour? Learn how in How to Embed Floor Plans, Videos, and 3D Tours in AppFolio

💡 Pro Tips for Property Managers

  • 🔁 Update your listings monthly to keep media fresh
  • 📍 Start the tour in the most attractive area (kitchen, open space)
  • 📐 Add interactive floor plans to increase clarity
  • 🎤 Use narration or captions to explain features
    How to Add Voiceovers and Captions Automatically

🤖 Automate the Process for Scale

If you’re managing dozens or hundreds of units, automation becomes a must.

Option 1: Use Zapier

Use a Zap to connect Google Sheets with your AppFolio upload flow or internal checklist.

→ Learn more: Automating Virtual Tour Uploads with Zapier + AppFolio

Option 2: Use CloudPano Auto-Embed

CloudPano’s Auto-Embed Tool for AppFolio allows you to auto-embed tours into listings with one click.

  • No code
  • No login sharing
  • No headaches 😎

Perfect for busy leasing teams or media partners.

🧩 Pro Strategy: Create a Full Media Experience

Want to stand out even more? Build a branded media page that includes:

  • 🎥 Virtual tour
  • 📐 Floor plan
  • 📄 Feature sheet
  • 📞 CTA buttons and contact forms

Then paste that media page link into your Virtual Tour field in AppFolio.

📊 What to Expect After Uploading a Tour

Here’s what happens to your listing performance when you add a tour:

🧭 Final Thoughts

Uploading a virtual tour to AppFolio is fast, easy, and one of the smartest upgrades you can make to your listings. 🎯

Whether you use CloudPano, Matterport, or YouTube, embedding your tour helps you lease faster, attract more renters, and compete at the highest level. 💼

Ready to get started?

👉 Try CloudPano for Free
👉 See the Auto-Embed Tool

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
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