How to Upload and Showcase Virtual Tours in AppFolio Effectively

Cloudpano
July 19, 2025
5 min read
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🏡 How to Upload and Showcase Virtual Tours in AppFolio Effectively

Virtual tours are no longer just a bonus—they’re essential. In today’s real estate market, prospective renters and buyers expect immersive experiences before they ever schedule a showing. That’s why AppFolio users are turning to 360° virtual tours, video walkthroughs, and interactive media pages to lease faster and close more deals. 📈

This step-by-step guide will teach you how to upload and showcase virtual tours in AppFolio like a pro—plus automation tricks, best practices, and tools to help you scale.

🌟 Why Virtual Tours Matter in Real Estate Marketing

Virtual tours help renters visualize the space and feel more confident in their decision. When embedded in your AppFolio listings, they:

  • 📊 Increase engagement time
  • 🚀 Boost lead-to-lease conversion rates
  • 📉 Reduce no-shows
  • 🏆 Make your listings stand out from competitors.

🧰 What You Need to Get Started

To upload and display a virtual tour in AppFolio, make sure you have:

  • ✅ A public tour link (CloudPano, Matterport, Kuula, etc.)
  • ✅ Admin access to your AppFolio account
  • ✅ A live listing to edit
  • ✅ Optional: Branded media page, floor plan, or video to enhance experience

🔧 Step-by-Step: Uploading a Virtual Tour in AppFolio

Step 1: Log into Your AppFolio Account

Navigate to your Properties dashboard, then:

Click “Edit” on the listing you want to update

Step 2: Locate the “Virtual Tour URL” Field

Scroll to the Marketing Section or Media Section. Look for a field labeled:

🔗 Virtual Tour URL or Tour Link

Step 3: Paste the Link

Grab your 360° tour or video link (must be public), and paste it in.

Example:

https://www.cloudpano.com/tours/your-property-tour

⚠️ Make sure the link doesn’t require a password.

Step 4: Save and Test

Click Save Changes, then go to the public version of your listing to confirm the virtual tour button appears and works correctly. ✅

Want more visuals? See:
👉 Virtual Tour Setup in AppFolio: A Complete Tutorial

🎥 Best Platforms for Hosting Your Tours

AppFolio supports any provider that offers a shareable URL, including:

  • 🌐 CloudPano
  • 🏠 Matterport
  • 🎬 YouTube or Vimeo
  • 🧭 Kuula
  • 🖼️ EyeSpy360

Want to combine multiple media types (video, floor plans, brochures)? Check out:
👉 How to Embed Floor Plans, Videos, and 3D Tours in AppFolio

🤖 Pro Tip: Automate Your Uploads

Uploading one tour is easy—but what about 20 listings at once?

⚙️ Option 1: Use Zapier + Google Sheets

You can automate your virtual tour upload process with a Zapier integration that updates AppFolio whenever a new row is added in a Google Sheet.

Learn how:
👉 Automating Virtual Tour Uploads with Zapier + AppFolio

⚙️ Option 2: CloudPano Auto-Embed Tool

CloudPano’s Auto-Embed Tool for AppFolio automatically syncs your tour links with your AppFolio listings—no manual copy-paste required.

It’s ideal for:

  • 🧑‍💼 Busy leasing agents
  • 🖼️ Real estate photographers
  • 🏘️ Property managers with large portfolios

🎯 Showcase Strategy: Make It Unforgettable

To truly stand out, don’t just upload a tour—build a full branded experience.

Here’s how:

  1. 🔗 Create a CloudPano Media Page (tour + floor plan + CTA)
  2. 💻 Paste that link into AppFolio’s “Virtual Tour” field
  3. 📩 Add call-to-action buttons like “Schedule a Tour” or “Apply Now”

📊 Results You Can Expect

Here’s what real estate pros report after embedding tours in AppFolio:

💬 FAQs

Q: Can I upload more than one tour per listing?
🟢 You can link to a media page that includes multiple tours.

Q: What if the button doesn’t appear in AppFolio?
🔴 Double-check the URL format and ensure it’s a public link.

Q: Is there a cost to use CloudPano?
🟢 Yes, but it includes a free trial. Start here: CloudPano.com

✅ Final Thoughts

Uploading and showcasing virtual tours in AppFolio is easy—but when done with purpose, it becomes a high-leverage marketing tool that helps you lease faster, attract better leads, and modernize your entire operation. 🌐

👉 Ready to streamline your listings?
Try CloudPano for Free or use the Auto-Embed Tool to automate everything.

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
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Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
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