Boost Leasing with Matterport 3D Tours Embedded in AppFolio

Cloudpano
July 19, 2025
5 min read
Share this post

🚀 Boost Leasing with Matterport 3D Tours Embedded in AppFolio

Looking to lease faster, attract better leads, and offer a premium digital experience for renters? By embedding Matterport 3D tours into your AppFolio listings, you can create immersive property walkthroughs that help prospective tenants feel like they’re already home — before ever stepping foot on-site. 🏡✨

This guide walks you through the full benefits, step-by-step process, automation strategies, and proven tips to maximize leasing results using Matterport + AppFolio.

🔍 Why Matterport + AppFolio = Leasing Powerhouse

AppFolio is an industry leader in property management software, making it easy to list, manage, and lease properties. Matterport, on the other hand, is the gold standard in 3D virtual tour creation.

Together, these two platforms give you a competitive edge:

Higher Engagement: Listings with 3D tours average 300% more time spent
Faster Leasing: Reduce site visits and close deals sooner
Attract Remote Renters: Perfect for out-of-town tenants and relocations
Elevated Experience: Make your listings stand out from the crowd

Want to see it in action? Check out AppFolio + Matterport: The Perfect Pairing for Property Marketing.

🛠️ How to Embed Matterport Tours in AppFolio

Here’s how you can add your virtual tour in just minutes:

Step 1: Publish Your Matterport Tour

Once your tour is complete, copy the public share link (e.g. https://my.matterport.com/show/?m=XXXX).

Step 2: Log In to AppFolio

Navigate to your Properties tab and select the listing you'd like to update.

Step 3: Add the Virtual Tour Link

Paste your Matterport link into the “Virtual Tour” or “Media Link” section of the property listing.

💡 Pro Tip: For maximum visibility, also paste the tour link into the property description using a clear call-to-action like:
👉 “Take a 3D tour of this property: Click here”

For visuals and a detailed walk-through, check out:
📸 Your Easy AppFolio Virtual Tour Upload Guide (With Screenshots)

📈 Real Results from Matterport Integration

After integrating Matterport into their AppFolio workflows, property managers have reported:

Read more success strategies in:
🔗 Boost Your AppFolio Listings: Upload 3D Tours in Just a Few Steps

🔄 Automate the Upload Process

Managing multiple listings? Automate the upload of Matterport tours into AppFolio using:

🔁 Zapier – Create Zaps that copy new Matterport links into a synced Google Sheet for your property database.
🤖 CloudPano Auto-Embed Tool – If you use CloudPano alongside Matterport, auto-sync tour links at scale.

Learn more:
🔧 Automating Virtual Tour Uploads with Zapier + AppFolio

💬 Enhance with Other Media

To give your leads the full picture, pair Matterport tours with:

  • 2D & 3D Floor Plans
  • High-resolution photo galleries
  • Video walkthroughs

📚 Guide: How to Embed Floor Plans, Videos, and 3D Tours in AppFolio

You can even learn how to automate floor plan and tour uploads with this guide:
🛠️ CloudPano Auto-Embed Tool for AppFolio

🧠 Tips for Better Leasing Results

Here’s how to make your 3D virtual tours work even harder:

  • ✅ Add “360 Virtual Tour Available” to your listing titles
  • ✅ Promote on social media using Matterport’s 3D preview thumbnails
  • ✅ Include in email blasts and follow-ups
  • ✅ Use QR codes on your yard signage that link to the tour
  • ✅ Monitor analytics (track bounce rate and time on page)

Need a process walkthrough? Start with:
📄 The Ultimate Step-by-Step Guide to Adding Tours in AppFolio

🤔 Common Questions

Q: Can I use Matterport on mobile-friendly AppFolio pages?
A: Yes! Matterport is optimized for all devices, including smartphones and tablets.

Q: Can I use other platforms besides Matterport?
A: Absolutely. Platforms like CloudPano and Kuula are also great. See our comparison here:
📖 Complete Guide to Adding 360° Tours in AppFolio Listings

Q: What if AppFolio doesn’t show my tour?
A: Double-check the share settings in Matterport and ensure the URL uses HTTPS.

🔚 Conclusion: Stand Out With 3D

In competitive rental markets, 3D virtual tours are no longer optional — they’re expected. Embedding Matterport tours directly in AppFolio helps you:

✅ Win more listings
✅ Attract better-qualified renters
✅ Reduce days-on-market
✅ Offer a high-end digital experience renters love

So go ahead — boost your leasing performance with immersive Matterport tours embedded into every AppFolio listing you manage.

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

AI Avatar Compliance and Best Practices for Real Estate Marketing

This article explores how real estate professionals can responsibly use AI avatars in property marketing while maintaining transparency and trust. It explains the importance of AI real estate compliance, including how agents should implement proper disclosure for AI videos and follow ethical AI marketing practices when using AI-generated presenters in listing videos. The guide walks through how AI avatars are created, how they can automate listing presentations, and how agents can integrate them into their marketing workflow without misleading buyers or violating advertising standards. By following clear best practices—such as accurate scripts, transparent disclosures, and consistent review of generated content—real estate teams can scale video marketing while protecting their reputation and building long-term client trust.
Read post

Managing Multiple AI Clones Inside One Real Estate Team

This article explains how real estate teams can successfully manage AI avatars across multiple agents to scale their marketing and listing presentations. It walks through the process of creating AI avatar clones, organizing them into a structured team avatar management system, and integrating them into a streamlined real estate AI workflow. The guide demonstrates how listing descriptions can quickly be converted into scripts, allowing AI avatars to present properties automatically in listing videos. By combining automation with personalization, brokerages can maintain individual agent branding while producing high-quality marketing content faster than ever. The article also highlights how photographers and real estate media companies can resell AI avatar presentations as an additional service, creating new revenue streams while helping agents generate engaging listing videos without filming themselves.
Read post

Stock AI Avatars vs Custom Realtor Clones: Which Should You Use?

This article explores the key differences between stock AI avatars and custom realtor clones, helping brokerages decide which option fits their marketing strategy. It explains how AI-powered presenters allow agents to transform listing photos and scripts into engaging property videos without filming new content. The guide compares the benefits of stock avatars—such as speed and scalability—with the advantages of custom realtor clones that strengthen personal branding and client trust. Through a clear realtor avatar comparison, the article shows how brokerages can implement a balanced AI clone strategy that combines both approaches to scale real estate marketing efficiently. By leveraging AI avatars, agents and marketing teams can produce more listing videos, increase engagement, and streamline content creation across multiple properties.
Read post