The Ultimate Step-by-Step Guide to Adding Tours in AppFolio

Cloudpano
July 19, 2025
5 min read
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🎯 The Ultimate Step-by-Step Guide to Adding Tours in AppFolio

Virtual tours have become a must-have for modern property listings. 🏠✨ Renters expect to explore a unit before stepping foot on-site, and AppFolio makes it easy to include immersive tour experiences—if you know where to look.

In this ultimate guide, we’ll walk you through exactly how to add virtual tours to your AppFolio listings, including 360° walkthroughs, video tours, and branded media pages. Plus, we’ll share automation tips to help you scale fast. 💡

🚀 Why You Should Add Virtual Tours to AppFolio Listings

Today’s renters scroll fast and decide even faster. Adding a virtual tour helps you:

  • 🧲 Attract more qualified leads
  • ⏳ Reduce no-shows
  • 🏃 Lease units faster
  • 💰 Justify higher rents and premium packages

According to The Benefits of 3D Virtual Tours for Property Management, listings with virtual tours see 30–50% more engagement and lease up to 2x faster.

🧰 What You Need Before You Start

Before adding a tour to AppFolio, you’ll need:

  • ✅ A virtual tour link (from CloudPano, Matterport, etc.)
  • ✅ Admin access to your AppFolio account
  • ✅ A published property listing
  • ✅ (Optional) Floor plan, brochure, or video links

🛠️ Step-by-Step: How to Add a Tour in AppFolio

Step 1: Log Into Your AppFolio Dashboard

Navigate to your property listing dashboard and select the unit you want to edit.

Step 2: Go to the Marketing or Media Section

Look for the section where you manage media or property description. This is typically under:

📁 Properties → Unit → “Edit Listing” or “Marketing”

Step 3: Paste the Tour URL

Scroll until you see a field labeled Virtual Tour URL or similar.

Paste your link here and hit Save

💡 Pro Tip: Make sure the tour is publicly viewable—AppFolio needs to access it via direct URL.

Need help finding the right spot? See our Virtual Tour Setup in AppFolio: A Complete Tutorial

Step 4: Preview the Listing

Navigate to the public-facing listing page and confirm that the “Virtual Tour” button or embedded viewer is active.

🎉 You’ve successfully added your tour!

Want to go beyond just a tour? Check out How to Embed Floor Plans, Videos, and 3D Tours in AppFolio

🎬 What Types of Tours Can You Add?

AppFolio supports many types of tour content:

  • 🌀 360° Virtual Tours (via CloudPano, Matterport, Kuula)
  • 📹 Video Walkthroughs (via YouTube, Vimeo, or MP4 links)
  • 📐 Floor Plan Viewers
  • 🧭 Interactive Media Pages

To combine all your media into one hub, check out How to Create Property Media Pages with CloudPano

🔁 Automate Tour Uploads for Speed and Scale

Uploading virtual tour links manually for each listing?

There’s a better way. With tools like Zapier, you can auto-populate AppFolio listings as new tours are created.

Learn how in Automating Virtual Tour Uploads with Zapier + AppFolio

🤖 Try CloudPano’s Auto-Embed Tool

Want the easiest method? Use the CloudPano Auto-Embed Tool for AppFolio. It automatically injects the tour link into AppFolio for you—no copy/paste required.

Perfect for:

  • Property managers
  • Real estate photographers
  • Marketing teams managing 20+ listings

🔗 Bundle More Media for Better Results

Don’t just add a tour—create a full media experience:

  • 📸 360 Virtual Tour
  • 📽️ Listing Video
  • 📐 Floor Plan
  • 📝 Brochure or Features Sheet
  • 📞 Call-to-action button or contact form

This turns your listing into a digital leasing assistant.

Explore Virtual Tour Marketing Strategy for Property Managers to go deeper.

📊 The Results: What to Expect

Adding a tour isn’t just about being modern—it produces real ROI:

🧠 Advanced Tips for Tour-Driven Listings

  • 🎙️ Add voiceovers using AI for guided walkthroughs → How to Add Voiceovers and Captions Automatically
  • 🌐 Use auto-dubbing for multilingual tours
  • 💬 Add captions to make your tour more accessible
  • 💼 Create branded landing pages for luxury or premium listings

🧭 Final Thoughts

Adding virtual tours in AppFolio is one of the highest-leverage marketing moves you can make in 2025. Whether you’re managing 5 doors or 500, the combination of immersive media + automation will save time and boost results. 🚀

Start today with your next tour—and automate the rest from there.

👉 Need a tour now? Try CloudPano Free

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Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
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