In 2025, smart property marketing is no longer just about great photos and catchy descriptions. If you're a property manager using AppFolio, one of the most powerful (and underutilized) ways to boost engagement, drive applications, and stay competitive is by combining your listings with virtual tours. 🎥✨
This post will show you why virtual tours + AppFolio is a winning combo—and exactly how to implement it for better results across your portfolio.
Today’s renters are digital-first. They expect to tour properties online, quickly, and from their phones. Adding a virtual tour to your AppFolio listings means:
✅ Higher listing engagement
✅ More qualified leads
✅ Faster lease-ups
In fact, studies show virtual tours can double time-on-page and increase conversions by over 50%. 🔥
👉 Related: Why Virtual Tours Should Be Standard in Your AppFolio Marketing
👉 Dive deeper: Best Virtual Tour Tools for AppFolio Property Managers
👉 Walkthrough: Step-by-Step Guide: Add Virtual Tours to AppFolio the Right Way
To get the most out of your virtual tours:
🔹 Mention the tour in your title: "2BR Loft – Includes 3D Virtual Tour!"
🔹 Use mobile-friendly tours to accommodate on-the-go renters
🔹 Highlight the tour in email campaigns or text follow-ups
👉 Example: Boost Rental Engagement: Best Way to Add 360 Tours to AppFolio
“Adding 360 tours in AppFolio helped us lease 30% faster and saved countless in-person showings.”
– Rachel D., Leasing Agent in Austin, TX
👉 More success stories: Add Virtual Tours to AppFolio for Higher Conversions
Virtual tours are ideal for:
🏢 Multifamily properties – Showcase multiple units
🏠 Single-family homes – Allow out-of-town renters to preview listings
🌇 Luxury listings – Highlight high-end finishes and space with immersive visuals
👉 Learn more: Virtual Tours in AppFolio: Increase Views, Engagement, and Leases
If you’re managing 50+ units, look into automation tools that connect CloudPano or PhotoAIVideo with your CRM or AppFolio workflow. This saves hours and ensures every listing has an engaging tour attached.
👉 Related post: Simplify Your Workflow: Add Virtual Tours to AppFolio Without Code
By combining AppFolio’s powerful property management tools with virtual tour tech, you:
✅ Streamline the leasing process
✅ Offer a better user experience
✅ Convert faster with less effort
✅ Stand out from the competition
👉 Must-read: Why Smart Property Managers Add Virtual Tours to AppFolio
In today’s competitive rental market, property managers need every advantage. Tech-savvy managers are leaning into automation, video, and immersive media—and virtual tours in AppFolio are leading the charge.
Whether you're showcasing new builds, high-end rentals, or value-driven units, virtual tours help your listings stand out—and get leased faster. 💼🚀
👉 Next step: The Best Way to Add Virtual Tours to AppFolio Property Listings
Make your listings smarter, faster, and more modern with this simple integration. Your future tenants will thank you. 🙌
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