Step-by-Step Guide: Add Virtual Tours to AppFolio the Right Way

Cloudpano
July 17, 2025
5 min read
Share this post

🛠️ Step-by-Step Guide: Add Virtual Tours to AppFolio the Right Way

As a property manager using AppFolio, you know how important it is to market listings efficiently. 📈 But are you using one of the most powerful leasing tools available—virtual tours?

Virtual tours turn your listings from static photo galleries into immersive digital experiences. With just a few clicks, prospective renters can explore a space 24/7 from any device. And with AppFolio, adding these tours is surprisingly simple.

In this step-by-step guide, we’ll show you exactly how to add virtual tours to AppFolio the right way, including tips, tools, and strategy links to boost engagement and lease properties faster.

🚀 Why Add Virtual Tours to AppFolio?

📷 Virtual tours offer far more than pretty pictures.

They help:

  • Attract more renters 🧲
  • Reduce vacancy time ⏳
  • Improve lead-to-lease conversion rates 📋
  • Eliminate unnecessary showings 🚫

Whether you’re managing single-family rentals or multifamily units, virtual tours give your listings a serious edge.

🔗 Virtual Tours in AppFolio: Increase Views, Engagement, and Leases

🧩 Step-by-Step: How to Add Virtual Tours to AppFolio

✅ Step 1: Create Your Virtual Tour

There are several ways to make a virtual tour:

  • Use a 360 camera and host on CloudPano, Kuula, or Matterport
  • Convert photos into an AI-powered cinematic video tour with PhotoAIVideo.com

🔗 From Static to Cinematic: Transforming Property Photos With AI

Choose a format that fits your team’s workflow. You’ll receive a shareable URL after the tour is created.

✅ Step 2: Log into Your AppFolio Account

Head over to your AppFolio dashboard, go to Properties → Units, and choose the listing you want to enhance.

✅ Step 3: Find the Virtual Tour Field

Scroll down to the “Marketing” section of your listing. You’ll see a field labeled Virtual Tour Link or something similar.

✅ Step 4: Paste the Tour Link

Paste the full URL to your virtual tour into the field. Double-check that the link works, then Save.

💡 Bonus: Add a note in the property description like:
"🌐 Virtual Tour Available! Click the tour link to explore this unit from home!"

✅ Step 5: Test and Promote

Visit your live listing and confirm the link appears and works. Now it’s time to share:

  • 📱 Post the AppFolio listing to social media
  • 📧 Include the virtual tour in your follow-up emails
  • 💬 Use it in auto-replies for new inquiries

🔗 The Weekly AI Video Content Plan (Template + Tools)

🎯 Tips for Getting Better Results

To make the most of your AppFolio virtual tours:

  • Use branded tours with your logo 🎨
  • Keep tours short (under 2 mins for video) ⏱️
  • Highlight key features like appliances, lighting, storage
  • Use motion or music for emotional engagement 🎵

🔗 Why Virtual Tours Are the Secret to High-Converting AppFolio Listings

🧠 Why This Works: Renter Psychology

Renters want confidence before commitment. Virtual tours give them that by allowing them to:

  • Visualize their furniture 🛋️
  • Understand the layout 🏠
  • Eliminate guesswork 🙅‍♀️

This improves trust and decreases hesitation, especially for renters moving from out of town.

🔗 How Virtual Tours Enhance the AppFolio Renter Experience

🔄 Repurpose One Tour, Many Ways

Once your tour is in AppFolio, reuse it in:

  • Listing pages on Zillow, Apartments.com, etc.
  • Automated leasing funnels in your CRM
  • Owner reports to demonstrate marketing value
  • On-screen display in leasing offices

🔗 Boost Leasing Results: Why Virtual Tours Matter in AppFolio

🧰 Best Tools to Use

To make the tour creation process smooth, here are our favorite tools:

  • PhotoAIVideo.com — Convert photos into dynamic video tours in 60 seconds
  • CloudPano — Great for 360° tours and white-labeled branding
  • Matterport — Ideal for full 3D scanning (more expensive)

🔗 Top Benefits of Adding Virtual Tours to AppFolio

📊 Real-World Impact

Users who added virtual tours to their AppFolio listings report:

  • 🔼 2x increase in inquiries
  • 📉 30–50% reduction in showings
  • ⏳ Leasing time cut in half
  • 💰 Higher satisfaction from property owners

It’s one of the fastest marketing upgrades with a real ROI.

🔗 Drive More Applications with Virtual Tours in AppFolio

💡 Final Thoughts: Make It Standard Practice

Every listing should include a virtual tour. It’s not just a cool feature—it’s the new standard in property marketing.

✔️ Easier leasing
✔️ More renter engagement
✔️ Better owner satisfaction
✔️ Less wasted time

🔗 Why Smart Property Managers Add Virtual Tours to AppFolio

✅ Next Steps

🎬 Make your first virtual tour free with PhotoAIVideo
📺 Watch the feature walkthrough video

Your properties deserve more than photos. Give renters the full experience—with AppFolio and virtual tours. 💼🏡

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

Boost Rental Engagement: Best Way to Add 360 Tours to AppFolio

Discover how to embed 360 virtual tours into AppFolio listings and drive higher engagement, qualified applications, and faster leasing cycles. Follow our simple guide and stand out from the competition.
Read post

Virtual Tours Made Simple: Add Them to AppFolio in Minutes

Learn how to quickly embed virtual tours into your AppFolio listings to boost engagement, lease faster, and impress modern renters. This guide breaks down the easiest way to do it—no tech skills required.
Read post

Maximize Your AppFolio Listings with Easy Virtual Tour Embeds

Learn how to easily add virtual tours to your AppFolio listings. This guide breaks down best practices, tools, and strategies to increase engagement, attract more renters, and fill vacancies faster.
Read post