Boost Rental Engagement: Best Way to Add 360 Tours to AppFolio

Cloudpano
July 17, 2025
5 min read
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🚀 Boost Rental Engagement: Best Way to Add 360 Tours to AppFolio

Want to boost your listing performance and reduce vacancy time? 🎯 The secret weapon for modern property managers is 360 virtual tours—and if you're using AppFolio, you can embed them in just a few clicks.

In this post, you’ll discover how to seamlessly add 360° tours to your AppFolio listings, increase renter engagement, and fill units faster—all while standing out from the competition. 📈

🧭 Why 360° Virtual Tours Are a Must-Have

Today’s renters expect more than just photos—they want immersive, self-guided experiences. 360 virtual tours allow prospects to:

  • 🏠 Explore every room at their own pace
  • 📱 View on mobile anytime, anywhere
  • 🔁 Revisit the tour before making a decision

Adding these tours to your listings builds confidence, cuts down on unnecessary showings, and improves the renter journey.

🔗 How Virtual Tours Enhance the AppFolio Renter Experience

🔧 Best Way to Add 360 Tours to AppFolio (Step-by-Step)

✅ Step 1: Create Your 360 Tour

Use a trusted virtual tour platform. Top options include:

  • CloudPano – Affordable, easy-to-use, and works perfectly with AppFolio
  • Matterport – High-end 3D scanning and room transitions
  • PhotoAIVideo.com – For converting photo sets into dynamic AI-generated video tours

After creating your tour, copy the shareable URL.

🔗 From Static to Cinematic: Transforming Property Photos With AI

✅ Step 2: Log into AppFolio

  • Navigate to Properties > Units
  • Choose the listing you'd like to enhance
  • Go to the Marketing section of the listing

✅ Step 3: Paste the 360° Tour Link

In the “Virtual Tour” or “Video URL” field:

  • Paste your CloudPano or Matterport link
  • Save your changes
  • Confirm it's live by previewing your listing

🔗 Step-by-Step Guide: Add Virtual Tours to AppFolio the Right Way

📣 Call It Out in Your Listing Description

Make renters notice the tour with copy like:

“🎥 Explore the full 360° tour above to walk through the unit from anywhere!”

This ensures they don’t miss the experience.

🔗 Why Virtual Tours Should Be Standard in Your AppFolio Marketing

📲 Promote the Tour Across Channels

Once added to AppFolio, repurpose your 360° tour in:

  • Leasing emails and SMS
  • Social media posts and stories
  • Your website's property pages
  • Digital ads for retargeting

🔗 The Weekly AI Video Content Plan (Template + Tools)

🏆 Real Results: Why It Works

Property managers using 360 tours report:

  • 👀 2x increase in listing engagement
  • 📉 40–60% reduction in no-show appointments
  • 📝 More qualified applications
  • 💨 Faster time-to-lease

🔗 Drive More Applications with Virtual Tours in AppFolio

😬 Common Mistakes to Avoid

🚫 Forgetting to highlight the tour in your listing description
🚫 Using platforms that don’t work well on mobile
🚫 Leaving broken links or private access links
🚫 Only applying tours to luxury properties

Consistency across your listings helps build trust and improve portfolio performance.

🔗 Why Smart Property Managers Add Virtual Tours to AppFolio

🧰 Top Tools for 360 Virtual Tours

Here’s what we recommend:

  • CloudPano – Drag-and-drop editor, voice narration, lead capture
  • Matterport – High-resolution scanning with 3D floor plans
  • PhotoAIVideo.com – Turn still photos into smooth, cinematic video tours

Each creates a shareable link you can embed in AppFolio in seconds.

🔗 The Best Way to Add Virtual Tours to AppFolio Property Listings

🧠 Bonus: Use 360 Tours in Owner Reports

Want to wow your property owners?

  • Include a link to the virtual tour in your monthly owner updates
  • Showcase the visual appeal and tech-forward marketing approach
  • Use them to justify rental rates and boost confidence in your service

🔗 Modern Leasing with AppFolio: The Power of Virtual Tours

✅ Final Thoughts: Let Your Listings Sell Themselves

In a rental market full of static photos and basic descriptions, 360° virtual tours make your listings shine 🌟. With just a few clicks in AppFolio, you can:

  • Increase engagement
  • Speed up leasing
  • Impress owners and renters alike

🔗 Virtual Tours in AppFolio: Increase Views, Engagement, and Leases

🎬 Ready to Try It?

With 360° tours and AppFolio working together, your listings become unstoppable. 💪

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Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

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