The way people shop for homes has changed forever. Today’s buyers expect instant access, immersive experiences, and real-time information—especially when it comes to new construction homes. 🏗️
If you're a home builder or developer, using AppFolio Virtual Tours is one of the most effective ways to capture buyer interest, boost engagement, and close deals faster. In this post, we’ll show you exactly how to do that using 360° virtual tours inside AppFolio.
Let’s unlock the modern way to sell homes. 👇
Today’s home shoppers are tech-savvy. They want to tour homes from their phones, see multiple layouts without visiting in person, and feel confident before scheduling a showing.
Here’s what virtual tours offer:
According to Zillow, 81% of buyers say they want more listings with virtual tours—especially for new builds.
🔗 Related post: Virtual Tours for New Construction Homes: AppFolio Listing Strategy
Unlike existing homes, new builds are often unfinished, unfurnished, or pre-sold. This makes it harder for buyers to visualize the space.
That’s where virtual tours shine. With AppFolio integration, you can:
Virtual tours bridge the imagination gap, allowing buyers to fall in love with the vision—before the drywall goes up.
🔗 Dive deeper: Seamless Virtual Tour Integration with AppFolio: A Complete Guide
You don’t need to be a tech expert to make this work.
Here’s how to embed your tour into AppFolio:
Now your listing features a clickable, interactive experience—ready to attract serious buyers.
🔗 Related: Real Estate Tech for Builders: AppFolio and Virtual Tour Integration
Adding virtual tours isn’t just about making your listings look modern. They drive real, measurable results:
In a competitive new home market, small improvements like this can lead to massive gains.
🔗 Explore: The Anatomy of a High-Converting Real Estate Video (with AI)
Make your virtual tours stand out by implementing these proven tips:
Use pop-ups to highlight premium upgrades like quartz countertops, energy-efficient systems, or smart thermostats.
Show the same tour evolving over weeks to keep buyers engaged.
Let buyers explore the full neighborhood and lot size with drone footage.
Send follow-ups with direct access to the tour. Let buyers revisit it on their own time.
🔗 Bonus: Top 5 AI Video Editing Tools for Busy Creators in 2025
Don’t stop at the virtual tour. You can repurpose your visuals into stunning video content for social media, email marketing, and website lead magnets.
Use AI tools to:
This multi-platform approach keeps your new builds in front of buyers wherever they scroll.
🔗 See how: From Static to Cinematic: Transforming Property Photos With AI
If you’re building any of the following, AppFolio virtual tours are a no-brainer:
You’ll build interest faster and gain more qualified leads—especially from out-of-town buyers who can’t easily visit in person.
🔗 Related: How to Use AI Video to Sell Rental Units Faster
Selling new homes is all about confidence. The more information and immersion you give a buyer, the faster they’ll trust the process—and choose your property.
With AppFolio Virtual Tours, you’re not just checking a marketing box. You’re providing:
✅ Convenience
✅ Transparency
✅ Visualization
✅ Connection
In 2025 and beyond, this kind of immersive experience isn’t optional—it’s expected.
Here’s a recap of the resources linked in this post:
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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