If you're a home builder, property manager, or real estate marketer, there's a powerful way to make your listings shine—and it involves combining AppFolio and virtual tours. 🎥✨
In this guide, we’ll show you how to enhance your new home listings using AppFolio virtual tour integrations, drive more qualified leads, and help buyers fall in love with homes—before they ever set foot inside. 🔑
Let’s dive into why this tech-forward strategy works and how you can implement it today. 👇
Homebuyers today are doing more research online before ever reaching out to an agent. That means your listings must be more than just “pretty pictures.” They need to be interactive, immersive, and instant. 💡
Here’s why virtual tours are a game changer for new home listings:
🔗 Related read: Virtual Tours for New Construction Homes: AppFolio Listing Strategy
AppFolio is a property management and listing platform trusted by real estate pros. It gives you the tools to manage leases, maintenance, and marketing—all in one place. ✅
But many builders and property managers don’t know you can embed virtual tours right into your AppFolio listings. This small upgrade can drastically improve your listing performance.
🔗 More on this topic: Seamless Virtual Tour Integration with AppFolio: A Complete Guide
Here’s a simple way to enhance your listing:
Now you have a virtual model home experience right on your listing! 🔥
🔗 Also read: Real Estate Tech for Builders: AppFolio and Virtual Tour Integration
New construction homes often lack the “lived-in” feel that resale homes have. But with virtual tours, you can give potential buyers a vision of the finished product—even if it's still being built. 🏗️✨
Buyers love seeing what's possible. The more they can imagine themselves in the space, the more likely they are to inquire. 📩
🔗 Explore: From Static to Cinematic: Transforming Property Photos With AI
Virtual tours do more than look cool. They increase key listing metrics:
According to NAR, listings with virtual tours get 87% more views than those without. That’s a major advantage in a crowded market.
🔗 Dive into this concept: The Anatomy of a High-Converting Real Estate Video (with AI)
To get the most out of your virtual tours on AppFolio, follow these best practices:
Don’t skimp on your media. Blurry, low-res images = lost trust.
Help viewers navigate by labeling key areas like kitchen, master suite, etc.
Include “Schedule a Tour” buttons or “Contact the Builder” CTAs.
Turn your tour into a teaser video for Facebook, Instagram, and YouTube.
🔗 Helpful guide: Top 5 AI Video Editing Tools for Busy Creators in 2025
When you pair AppFolio’s backend system with virtual tours and listing videos, you unlock a full-stack modern marketing solution for builders.
Here’s the ideal combo:
This trio helps builders go from "basic listing" to “sales powerhouse.”
🔗 See more: How to Use AI Video to Sell Rental Units Faster
Don’t limit your tour use to listings! Add them to:
The more places your buyers can see the home, the more likely they are to act.
🔗 Bonus: AI Video Trends We’re Watching (Q3 2025 Update)
The way people shop for homes has changed. If you're not using tools like AppFolio virtual tours, you’re missing out on real opportunities to impress, connect, and convert.
Start embedding virtual tours into every new home listing you create. Combine that with AI-powered listing videos, great copy, and a smart follow-up strategy—and you’ll not only get more leads, you’ll get better ones. 🎯
Don’t stop here—level up with these must-read resources:
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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