AppFolio + Matterport Integration Made Easy for Real Estate Teams

Cloudpano
July 19, 2025
5 min read
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🏘️ AppFolio + Matterport Integration Made Easy for Real Estate Teams 🧠

If you manage properties or oversee a leasing team, you already know how vital great visuals are in closing leases fast. 📸 In 2025, that means more than just photos—it means immersive, clickable, 3D virtual tours. And with AppFolio and Matterport, real estate teams now have the ultimate combo to automate, scale, and wow every prospect. 🚀

In this guide, we’ll show you exactly how to integrate Matterport with AppFolio listings step-by-step and link you to additional tutorials on automation, floor plans, and more. 👇

🤝 Why AppFolio and Matterport Are a Power Pair

AppFolio is the all-in-one platform trusted by thousands of property management companies, while Matterport is the leader in 3D virtual tour technology. Integrating the two gives your listings:

  • 🎯 Higher engagement from online shoppers
  • 📞 Fewer wasted showings
  • 💰 Faster conversions and more signed leases
  • 👥 More productivity from your leasing team

🧩 Related: AppFolio and Matterport Integration: A Game-Changer for Property Managers

🛠️ How to Add Matterport Tours to AppFolio Listings

Here’s how simple it is to embed your Matterport tour in AppFolio:

  1. Go to your Matterport model
  2. Click “Share”
  3. Copy the tour link (e.g., https://my.matterport.com/show/?m=yourmodelID)
  4. Log into AppFolio and edit the property listing
  5. Paste the link in the “Virtual Tour URL” or marketing description
  6. Hit save and preview your updated listing

✨ Pro Tip: Add a “View Virtual Tour” call-to-action above the link.

📘 Want screenshots and step-by-step help? Check out:
Step-by-Step Guide to Adding Matterport Tours to AppFolio

🔄 Automate the Workflow (Yes, You Can!)

If your team is uploading multiple listings daily, automation is a lifesaver.

You can automate the Matterport tour insertion into AppFolio using:

  • ✅ Zapier workflows (Matterport to AppFolio)

These tools save your team hours every week—no more copying and pasting.

🧠 Learn how in:
👉 Automating Virtual Tour Uploads with Zapier + AppFolio

💡 Boost Your Listings Even Further

Adding a 3D tour is just the beginning. Your AppFolio listings can shine even more with:

🗺️ Floor Plans

Add 2D or 3D floor plans for layout clarity
🔗 How to Embed Floor Plans, Videos, and 3D Tours in AppFolio

📽️ AI-Powered Listing Videos

Auto-generate cinematic videos from photos with platforms like CloudPano or PhotoAIVideo

🧭 360° Walkthroughs

Supplement Matterport with panoramic virtual tours
🔗 Complete Guide to Adding 360° Tours in AppFolio Listings

📣 Team Collaboration Benefits

Real estate teams using AppFolio + Matterport benefit from:

  • 🧑‍🤝‍🧑 Shared tour libraries across team members
  • 🗂️ Consistent branding in all listings
  • 📊 Better lead insights from virtual engagement metrics
  • 🧑‍💼 Less burnout from in-person showings

📲 Promote Virtual Showings on Every Channel

Once you’ve added a Matterport tour to AppFolio, don’t stop there:

  • Share the link in text messages 📱
  • Embed it in your website 🌐
  • Use it in retargeting ads 💻
  • Add it to email follow-ups 📩

💬 Related: How to Quickly Upload CloudPano Tours to AppFolio Listings

❓ FAQ

Can I track how many people view my Matterport tour?
Yes—use a Bitly or custom URL with tracking, or use Matterport analytics.

Will this slow down the page load speed on AppFolio?
Nope. Matterport is loaded via an external link, so performance is unaffected.

Can I use this with commercial listings?
Absolutely! Matterport works well for residential and commercial portfolios.

🧭 Other Tutorials You’ll Love

AppFolio Virtual Tour Tutorial: How to Add Interactive Tours to Listings
Why Property Managers Use Matterport with AppFolio for Virtual Showings
Your Easy AppFolio Virtual Tour Upload Guide (With Screenshots)
From Start to Finish: Uploading Your First Tour on AppFolio

💼 Final Thoughts

Real estate teams need tools that save time and improve performance—and AppFolio + Matterport delivers both. With virtual showings becoming the norm, there's no better time to give prospects what they want: a full experience without stepping foot onsite. 🏡✨

Don’t wait for leads to ask—start integrating Matterport tours into your AppFolio listings today. Your leasing funnel will thank you. 🙌

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
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