Adding Virtual Tours to AppFolio: What Works Best in 2025

Cloudpano
July 18, 2025
5 min read
Share this post

Adding Virtual Tours to AppFolio: What Works Best in 2025 🏡📲

The property management game in 2025 is all about convenience, automation, and visual storytelling. If you're using AppFolio for your rental listings, it's time to tap into one of the most powerful tools at your disposal: virtual tours. 🎥✨

In this guide, we'll break down what works best when adding virtual tours to AppFolio in 2025, which platforms are winning, and how smart property managers are closing more leases with this simple addition.

🚀 Why Virtual Tours Matter More Than Ever

Let’s face it—renters don’t want to waste time on listings that don’t offer a full visual preview. In fact, listings with virtual tours get:

  • 2x more views
  • 3x more qualified leads
  • 50% faster lease-ups

Renters expect to experience the space before they step foot inside. If you're not adding virtual tours to your AppFolio listings, you're falling behind.

Related: Why Virtual Tours Should Be Standard in Your AppFolio Marketing

🔧 How to Add Virtual Tours to AppFolio the Right Way

Here’s a quick step-by-step process that works in 2025:

1. 📸 Create Your Tour with a Trusted Tool

Choose one of these top-tier tools:

💡 Want more options? Check out: Best Virtual Tour Tools for AppFolio Property Managers

2. 🔗 Copy the Tour Link or Embed Code

Once your tour is published, grab the public share link or embed code.

3. 🖥 Paste it into AppFolio’s Marketing Settings

Inside your AppFolio dashboard:

  • Go to the unit → click Marketing
  • Scroll to Online Marketing Settings
  • Add the tour link in the description or designated virtual tour field

🧠 Bonus: For visuals, see Step-by-Step Guide: Add Virtual Tours to AppFolio the Right Way

🧠 What’s Working Best in 2025

Top-performing AppFolio property managers are:

🔄 Embedding, Not Just Linking

Using iframe embeds (when supported) keeps visitors on the listing page longer, increasing conversion.

Read more: How to Upload and Link Virtual Tours in AppFolio with Ease

📱 Mobile-Optimizing All Tours

Make sure your tour platform is mobile-first—renters are viewing from their phones.

🎯 Mentioning the Tour in the Title or Description

Include text like "360 Tour Available!" in headlines and email marketing.

Related: Boost Rental Engagement: Best Way to Add 360 Tours to AppFolio

💼 Who Benefits Most?

  • 🏢 Multifamily Owners – Showcase multiple units at scale
  • 🏠 Single-Family Property Managers – Win over long-distance renters
  • 💼 Leasing Teams – Reduce wasted time on cold leads

Explore: Virtual Tours in AppFolio: Increase Views, Engagement, and Leases

📈 Results From Real Users

“We saw a 42% increase in completed applications just by embedding CloudPano tours in AppFolio.”
Lena R., Property Manager, Tampa, FL

Virtual tours don’t just attract eyeballs—they convert browsers into renters.

Check out: Add Virtual Tours to AppFolio for Higher Conversions

🧩 Bonus: Automate the Tour Upload Process

If you're managing dozens of listings, automation matters. Tools like CloudPano Pro and PhotoAIVideo let you bulk-generate tours and integrate directly into your workflow.

Explore: Simplify Your Workflow: Add Virtual Tours to AppFolio Without Code

🏁 Final Thoughts

In 2025, the best AppFolio listings aren't just online—they're immersive. Whether you manage 5 units or 500, adding a virtual tour gives your prospects what they want:

  • A real sense of space
  • A reason to book a showing
  • A shortcut to signing the lease

Start small or scale big—just start today.

📌 Want more integration tips? Read AppFolio Integration Tips: Best Practices for Adding Virtual Tours

Next Step?
👉 Ready to embed your first tour? Use this free guide: The Best Way to Add Virtual Tours to AppFolio Property Listings

Let your listings do the leasing for you. 💼📹

Ask ChatGPT

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

Northwest MLS vs Other MLS Platforms: Why Washington Realtors Prefer NWMLS

Northwest MLS (NWMLS) dominates Washington’s real estate industry with real-time data, verified accuracy, and unmatched coverage. This guide explores why top Realtors prefer NWMLS over other MLS platforms and how it helps them close deals faster with confidence.
Read post

Northwest MLS Explained: Why It’s the Most Trusted Source for Accurate Home Listings

Northwest MLS (NWMLS) powers Washington’s real estate market with real-time, verified property data. This guide explains why it’s the most accurate, reliable, and trusted platform for Realtors and homebuyers across Seattle, Bellevue, Tacoma, and beyond.
Read post

Top Benefits of Northwest MLS for Real Estate Professionals in Washington

Northwest MLS is Washington’s largest real estate network, empowering agents with accurate data, collaboration tools, and marketing integrations. This guide explains the top benefits of NWMLS and how Realtors can use it to grow their business across Seattle and beyond.
Read post