How to Upload and Link Virtual Tours in AppFolio with Ease

Cloudpano
July 18, 2025
5 min read
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How to Upload and Link Virtual Tours in AppFolio with Ease 🚀📸

In today’s competitive rental market, standing out means embracing tech that delivers results. One of the simplest, most impactful upgrades you can make to your listings? Embedding virtual tours directly into your AppFolio units. 🏡✨

In this guide, we’ll show you exactly how to upload and link your 360° or video tours in AppFolio—no dev team or coding required. Whether you’re using CloudPano, Matterport, or another virtual tour platform, this step-by-step breakdown will help you wow prospects and lease faster.

🚀 Why Add Virtual Tours to AppFolio?

Virtual tours are more than just flashy marketing—they reduce vacancy time, increase renter confidence, and eliminate no-show showings. 🔑

Increase engagement by 2–3x
Lease faster with fewer in-person tours
Stand out from other listings with immersive experiences

According to our breakdown in Why Virtual Tours Are the Secret to High-Converting AppFolio Listings, listings with virtual tours can generate up to 49% more qualified applications.

🔧 Step-by-Step: Uploading and Linking Your Virtual Tour in AppFolio

Let’s walk through the easiest method to add your tour to a listing page:

1. 🎥 Create or Upload Your Virtual Tour

Use a platform like:

Generate your tour and copy the shareable link or embed code.

2. 🛠️ Log In to AppFolio & Navigate to Unit Marketing

In AppFolio:

  • Go to Properties > Units
  • Select the desired unit
  • Click Marketing > Online Marketing Settings

3. 🔗 Paste Your Virtual Tour Link

AppFolio gives you a description section or a link field to place your virtual tour.

💡 Pro Tip: Paste the link with anchor text like “Click here to take a 360° tour!” so it’s visible and clickable.

4. ✅ Save & Preview

Click Save Changes, then preview the listing on your public website. Test the link or embedded tour to ensure it’s working.

Need visuals? Check out our Step-by-Step Guide: Add Virtual Tours to AppFolio the Right Way.

💡 Best Practices for Linking Tours in AppFolio

  • Use short links (Bit.ly or branded) for clean formatting
  • Include “Virtual Tour Available” in the listing title or description
  • Add to email follow-ups for leads that didn’t convert

For more pro tips, visit AppFolio Integration Tips: Best Practices for Adding Virtual Tours.

📈 Results You Can Expect

🔍 Listings with tours average:

  • 4x more time-on-page
  • 2.5x more listing shares
  • 36% decrease in leasing time

We highlight these metrics in Virtual Tours on AppFolio: Better Listings, Faster Leases.

🔄 Automate It! (Optional)

Using CloudPano or PhotoAIVideo? Set up automation to send tours straight to your team or embed them in templates. See our full workflow in Virtual Tours Made Simple: Add Them to AppFolio in Minutes.

🧠 Final Thoughts

AppFolio already offers a powerful platform for rental operators. But when you combine it with virtual tours, your listings become irresistible. Whether you manage 10 units or 10,000, adding tours is the smartest move you can make this year.

💥 Start now and transform your leasing process.

👉 Explore More

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