Why Property Managers Should Add Virtual Tour Links to AppFolio Listings

Cloudpano
July 16, 2025
5 min read
Share this post

🔍 Why Property Managers Should Add Virtual Tour Links to AppFolio Listings

In today's fast-paced rental market, standing out from the competition isn’t optional—it’s essential. And one of the easiest, most impactful ways to boost your listings is by adding 360° virtual tour links to your AppFolio properties. 🏠💻

Whether you're managing a few rentals or an entire portfolio, virtual tours help streamline operations, attract more qualified leads, and lease units faster—all without extra showings or staffing hours.

Let’s explore why every property manager should be embedding virtual tours in AppFolio and how to make it happen today. 👇

🏆 The #1 Reason: Virtual Tours Lease Units Faster

Renters want convenience, transparency, and the ability to explore a unit without needing to schedule an appointment. That’s exactly what virtual tours provide. 📲👀

Adding a tour link gives potential renters a 24/7 walkthrough experience, helping them:

  • Pre-screen themselves
  • Get a feel for layout and finishes
  • Apply sooner with confidence

🎯 According to industry research, listings with 360° virtual tours receive up to 87% more views and rent 30% faster.

For more on results like these, read 👉 Add 360° Virtual Tours to AppFolio and Elevate Your Rental Listings

🔄 Reduce Time-Wasting Leads and No-Shows

Ever booked multiple showings only to get ghosted or hear “it’s not what I expected”? Virtual tours act as a powerful filter—only serious prospects move forward.

With a tour embedded in your AppFolio listing, renters can:

✅ Tour the unit remotely
✅ Decide if the space fits their needs
✅ Apply online with confidence

Your team gets fewer “tire kickers” and spends more time on qualified applicants.

📉 Want to reduce your no-show rate? Learn how to implement this strategy step-by-step in 👉 Step-by-Step: Adding Virtual Tour Links to AppFolio for Property Managers

📲 Today’s Renters Expect It

From booking travel to ordering groceries, today’s consumers are digital-first—and renters are no different. A Zillow survey found that 71% of renters want virtual tours included in listings.

Still posting just static images?

📉 You're missing the mark—and your listings may be overlooked in favor of more interactive options.

Give modern renters what they expect by embedding tours using this guide 👉 Easily Embed Virtual Tours in AppFolio to Attract More Renters

🌍 Attract Long-Distance and Out-of-State Tenants

One of the most powerful use cases for virtual tours is helping remote tenants lease sight-unseen. Whether someone is relocating for work, school, or lifestyle, they need more than photos—they need an immersive experience.

Adding virtual tours to AppFolio:

🌐 Expands your market reach
🛫 Helps you lease units to out-of-town renters
🎯 Reduces your days-on-market

If you're marketing units in high-demand areas or vacation destinations, this feature is a must.

🔧 AppFolio Makes It Easy to Add Tour Links

No need for complex integrations or expensive dev work. You can paste a virtual tour URL directly into your property’s description field in AppFolio.

It looks like this:

🖱 Click here to take a 360° virtual tour

When done right, it appears on your listing page and across your syndicated channels—Zillow, Apartments.com, HotPads, and more.

See exactly how to do this 👉 Using AppFolio? Here’s How to Add a 360 Virtual Tour Link to Your Listings

📸 Enhance Your Marketing With AI-Powered Video Reels

Beyond virtual tours, you can now turn listing photos into scroll-stopping video reels using PhotoAIVideo.com. These short-form videos are perfect for embedding in AppFolio, or promoting on Instagram, TikTok, and YouTube Shorts.

🔥 Bonus: Your first AI-generated video is free.

Explore how this works 👉 How to Generate Real Estate Videos From Just Photos in Under 5 Minutes

🏗 Great for New Construction and Lease-Ups

If you manage newly built units or are running a lease-up campaign, virtual tours allow you to pre-market without physical access.

⚒ Showcase renderings, model units, or early-phase walkthroughs
📍 Start generating interest before the unit is finished
💼 Book leases before the ribbon-cutting

Perfect for developers and property managers—especially when used alongside 3D dollhouse tools like CloudPano or Matterport.

More builder-focused strategies here 👉 AppFolio + 3D Tours: Market House Builds in Rental Listings More Effectively

✍️ Copy & Paste Call-To-Action for AppFolio Listings

Need something plug-and-play?

Here’s a quick snippet to use in your listing:

👀 Explore Before You Book!
🖱 Take a 360° virtual tour now
Tour this unit anytime, anywhere—no appointment needed.

For even more examples, check 👉 Drive More Engagement: Add Virtual Tour Links to AppFolio Properties

💡 Final Takeaway

If you're still posting plain photos in your AppFolio listings, you're falling behind. In today’s rental market, attention is currency—and virtual tours are the easiest way to capture it. 💰

Whether you're attracting out-of-town tenants, marketing new developments, or just trying to reduce wasted showings, embedding virtual tour links in AppFolio is a high-ROI, low-effort move every property manager should make.

And with tools like CloudPano and PhotoAIVideo, it’s easier than ever to create tours or videos—even with just a phone.

📚 What to Read Next

Explore related guides to level up your listing strategy:

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

The Smart Way to Add Virtual Tours to AppFolio Listings

Learn the most efficient way to add 360° virtual tour links to your AppFolio listings. This guide shows property managers how to improve lead quality, reduce no-shows, and lease faster using immersive virtual content and media automation.
Read post

How Property Managers Use AppFolio to Share Virtual Tour Links with Renters

Discover how property managers use AppFolio to share 360° virtual tour links with renters through listings, emails, and automated messages. This guide explains how to streamline communication, reduce no-shows, and lease faster by integrating tour links into your leasing workflow.
Read post

Increase Leasing Efficiency: Add 360 Tour Links in AppFolio

Discover how to speed up your leasing process by adding 360° virtual tour links directly into AppFolio listings. This guide helps property managers pre-qualify leads, reduce no-shows, and lease faster using immersive media and easy-to-implement tools.
Read post