🛠 Step-by-Step: Adding Virtual Tour Links to AppFolio for Property Managers

As a property manager, you know time is money—and virtual tours help you save both. 🕒🏡
Whether you're marketing vacant units, leasing from a distance, or showcasing new developments, embedding virtual tours in AppFolio listings can dramatically improve engagement and leasing speed.

This guide walks you through exactly how to add virtual tour links to your AppFolio listings, plus how to optimize your strategy for maximum results. 💡

Let’s dive in 👇

🚀 Why Virtual Tours Are a Must-Have for AppFolio Listings

Today’s renters expect more than just photos—they want immersive experiences that help them visualize living in the unit before they even schedule a tour.

Adding a 360° virtual tour to your listing helps:

✅ Pre-qualify leads
✅ Reduce no-shows
✅ Improve time-on-site
✅ Attract long-distance renters
✅ Close leases faster

📊 According to studies, listings with virtual tours get 87% more views and lease up 30% faster.
More proof here 👉 Add 360° Virtual Tours to AppFolio and Elevate Your Rental Listings

🧩 What You’ll Need Before You Start

To add a virtual tour link to your AppFolio listing, make sure you have:

🔗 A hosted virtual tour URL (like from CloudPano or Matterport)
💻 Access to your AppFolio admin account
📝 Property listing description ready for editing

🔧 How to Add a Virtual Tour Link in AppFolio (Step-by-Step)

Step 1: Copy Your Virtual Tour Link

If you’re using a tool like CloudPano, grab your tour link (e.g.):

https://www.cloudpano.com/tours/sample-tour-link

Step 2: Log Into AppFolio

Head to your AppFolio dashboard and locate the unit or property you want to edit. Click on “Marketing” > “Properties”, and then select your listing.

Step 3: Paste the Virtual Tour URL in the Description Field

In the property description box, paste the tour link directly, like this:

🖱 Click here to take a 360° virtual tour

⚠️ Tip: Add this link toward the top of the description so it grabs attention quickly. You can also bold or highlight the call-to-action.

For more creative CTA copy, see 👉 Easily Embed Virtual Tours in AppFolio to Attract More Renters

Step 4: Save and Publish

Once your description is updated with the tour link, hit Save. Your virtual tour is now live and visible to renters across your marketing channels—including syndicated platforms like Zillow or Apartments.com. 🙌

📈 Advanced Tip: Track Engagement With Link Shorteners

To see how well your virtual tour is performing, use a tool like Bitly or Rebrandly to shorten and track clicks.

You’ll gain insights like:

📍 Number of views
📍 Where renters are clicking from
📍 Mobile vs desktop usage

Learn more in 👉 Using AppFolio? Here’s How to Add a 360 Virtual Tour Link to Your Listings

🏗 Virtual Tours Work Especially Well For:

• 🆕 New Construction: Pre-lease units before they’re built
• ✈️ Out-of-Town Renters: Help long-distance leads tour remotely
• 🛋 Fully Furnished Units: Showcase real space and style
• 📅 Busy Teams: Reduce in-person showings with a virtual-first approach

Want a full marketing playbook for builders? Read 👉 3D Virtual Tours for House Builders: Enhance Rental Listings on AppFolio

📸 Want to Add Video Reels Too?

You can even generate photo-to-video reels using PhotoAIVideo.com. This tool turns your listing photos into vertical or landscape videos perfect for TikTok, Instagram Reels, or YouTube Shorts.

More here 👉 How to Generate Real Estate Videos From Just Photos in Under 5 Minutes

✍️ Copy-Paste Templates You Can Use

Drop this into your AppFolio listing to boost clicks:

👀 Virtual Tour Available
🖱 Click here to take a full 3D walkthrough now
See the layout, details, and finishes before scheduling a tour!

Or this for builders:

🏗 Now Pre-Leasing!
Explore our newly built units in immersive 360°:
👉 Take the virtual tour

More ideas? Visit 👉 Drive More Engagement: Add Virtual Tour Links to AppFolio Properties

🧠 What To Read Next

Stay ahead of the game with these helpful resources:

📚 Easily Add 3D Virtual Tours to AppFolio: Complete Guide for Property Managers
📚 The Weekly AI Video Content Plan (Template + Tools)

✅ Final Thoughts

Adding a virtual tour link to AppFolio isn’t just about looking tech-savvy—it’s about closing leases faster, improving lead quality, and giving renters the experience they expect.

In a competitive market, it’s often the smallest change—like embedding a clickable 3D tour—that makes the biggest impact. 🎯

Start with one unit. Track performance. Then scale across your entire portfolio.

💡 And if you need help creating your first 360° tour, check out CloudPano or explore automated options on PhotoAIVideo.

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