Property Manager’s Guide: How to Add Virtual Tour Links in AppFolio

Cloudpano
July 16, 2025
5 min read
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Property Manager’s Guide: How to Add Virtual Tour Links in AppFolio 🏢📸

In today’s competitive rental market, property managers need every advantage to stand out. One of the most powerful tools at your disposal? 🛠️ Virtual tour links embedded right into your AppFolio listings! These interactive walkthroughs not only boost engagement but also help prospects imagine themselves living in your space before they even schedule a showing.

In this comprehensive guide, we’ll show you exactly how to embed 360° virtual tour links into AppFolio, why they work, and how to optimize them for maximum leasing results. Plus, we’ll link you to related tutorials and strategy posts along the way. 🚀

Why Add Virtual Tours to AppFolio? 🤔

Virtual tours let prospects:

  • 📲 View the unit anytime, anywhere
  • 🔍 Explore the layout in detail
  • ⏱️ Save time by narrowing down serious inquiries
  • 💡 Build trust through transparency

AppFolio allows you to enhance your listings with custom links — and that’s where CloudPano or other virtual tour software comes into play.

For example, in our post “Boost Leasing Results: Add 360 Virtual Tours to AppFolio Listings,” we explain how tours increase viewing time and reduce no-shows.

Step-by-Step: Add a Virtual Tour Link in AppFolio 🔗

  1. Create Your Virtual Tour
    • Use a 360° camera or upload your photos to CloudPano.
    • Publish your tour and copy the public tour link.
  2. Login to AppFolio
    • Go to your Property > Marketing tab > Listing Description.
  3. Paste Your Tour Link
    • In the “Link” section, paste the tour URL (e.g., https://viewer.cloudpano.com/tour/xyz123)
    • Optionally, use Bitly to shorten and track your links.
  4. Update Listing
    • Click Save and preview the listing. Visitors will now see your 360 tour link!

You can follow a similar approach in our tutorial:
🔗 Step-by-Step Guide: Embedding Virtual Tour Links in AppFolio

Where to Place Virtual Tour Links in AppFolio 🧭

  • Primary Listing Page
  • Photo Gallery (as a slide preview)
  • Email Templates to Leads
  • SMS Autoresponders for tour requests

Need help with marketing language? Check out:
📝 Create Better AppFolio Listings with Engaging Real Estate Video Tours

Tips to Maximize Virtual Tour Impact 🎯

Promote Your Tours Across Channels 📢

After adding your link:

  • Embed it in social media posts 📱
  • Use in Facebook/Google Ads
  • Add to your listing emails
  • Link from your Google Business Profile

For a full integration strategy, read:
💼 Seamlessly Integrate CloudPano with AppFolio for Property Marketing

Final Thoughts 💬

Virtual tours are no longer optional — they’re expected. By embedding clickable 360° tour links into your AppFolio listings, you’ll deliver better experiences, attract better-qualified leads, and close leases faster. 🔥

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Cloudpano

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

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