Property Manager’s Guide: How to Add Virtual Tour Links in AppFolio

Cloudpano
July 16, 2025
5 min read
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Property Manager’s Guide: How to Add Virtual Tour Links in AppFolio 🏢📸

In today’s competitive rental market, property managers need every advantage to stand out. One of the most powerful tools at your disposal? 🛠️ Virtual tour links embedded right into your AppFolio listings! These interactive walkthroughs not only boost engagement but also help prospects imagine themselves living in your space before they even schedule a showing.

In this comprehensive guide, we’ll show you exactly how to embed 360° virtual tour links into AppFolio, why they work, and how to optimize them for maximum leasing results. Plus, we’ll link you to related tutorials and strategy posts along the way. 🚀

Why Add Virtual Tours to AppFolio? 🤔

Virtual tours let prospects:

  • 📲 View the unit anytime, anywhere
  • 🔍 Explore the layout in detail
  • ⏱️ Save time by narrowing down serious inquiries
  • 💡 Build trust through transparency

AppFolio allows you to enhance your listings with custom links — and that’s where CloudPano or other virtual tour software comes into play.

For example, in our post “Boost Leasing Results: Add 360 Virtual Tours to AppFolio Listings,” we explain how tours increase viewing time and reduce no-shows.

Step-by-Step: Add a Virtual Tour Link in AppFolio 🔗

  1. Create Your Virtual Tour
    • Use a 360° camera or upload your photos to CloudPano.
    • Publish your tour and copy the public tour link.
  2. Login to AppFolio
    • Go to your Property > Marketing tab > Listing Description.
  3. Paste Your Tour Link
    • In the “Link” section, paste the tour URL (e.g., https://viewer.cloudpano.com/tour/xyz123)
    • Optionally, use Bitly to shorten and track your links.
  4. Update Listing
    • Click Save and preview the listing. Visitors will now see your 360 tour link!

You can follow a similar approach in our tutorial:
🔗 Step-by-Step Guide: Embedding Virtual Tour Links in AppFolio

Where to Place Virtual Tour Links in AppFolio 🧭

  • Primary Listing Page
  • Photo Gallery (as a slide preview)
  • Email Templates to Leads
  • SMS Autoresponders for tour requests

Need help with marketing language? Check out:
📝 Create Better AppFolio Listings with Engaging Real Estate Video Tours

Tips to Maximize Virtual Tour Impact 🎯

Promote Your Tours Across Channels 📢

After adding your link:

  • Embed it in social media posts 📱
  • Use in Facebook/Google Ads
  • Add to your listing emails
  • Link from your Google Business Profile

For a full integration strategy, read:
💼 Seamlessly Integrate CloudPano with AppFolio for Property Marketing

Final Thoughts 💬

Virtual tours are no longer optional — they’re expected. By embedding clickable 360° tour links into your AppFolio listings, you’ll deliver better experiences, attract better-qualified leads, and close leases faster. 🔥

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