Easily Embed Virtual Tours in AppFolio to Attract More Renters

Cloudpano
July 16, 2025
5 min read
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🏡 Easily Embed Virtual Tours in AppFolio to Attract More Renters

Renters today expect more than just static photos—they want interactive, immersive experiences that let them feel the space before stepping inside. And with AppFolio's listing management tools, embedding virtual tours has never been easier.

In this guide, we’ll show you exactly how to embed virtual tours into your AppFolio listings to boost engagement, attract qualified leads, and lease faster. 🎯

Let’s dive in. 👇

🚀 Why Virtual Tours Are a Game-Changer for Property Listings

Adding virtual tours to your AppFolio listings helps you:

✅ Reduce no-shows and unqualified inquiries
✅ Pre-qualify renters with immersive walkthroughs
✅ Showcase units 24/7—even when your team is off the clock
✅ Stand out in a crowded rental market

According to industry data, listings with virtual tours get 87% more views and rent 30% faster than those without.

Learn more in 👉 Add 360° Virtual Tours to AppFolio and Elevate Your Rental Listings

🛠️ Step-by-Step: How to Embed a Virtual Tour in AppFolio

AppFolio makes it simple to embed media links in your property descriptions. Here’s how:

1. Create Your 360° Virtual Tour

Use a platform like CloudPano to create your virtual tour. You’ll get a shareable URL that looks like this:

https://www.cloudpano.com/tours/your-tour-link

2. Go to Your AppFolio Listing

Log in to AppFolio, head to your Marketing tab, and click on the property you want to update.

3. Add the Tour Link to the Description

Paste the virtual tour URL directly into the description box. You can also hyperlink it with a call-to-action like:

This method ensures your tour appears on public-facing listing pages—even syndicated platforms.

Check out 👉 Property Manager’s Guide: How to Add Virtual Tour Links in AppFolio

🔗 Pro Tip: Use Tracking Links for More Insight

Want to see how many renters are actually clicking your tours? Use a link shortener with analytics (like Bitly or Rebrandly) so you can track:

  • Clicks by day
  • Referral source (e.g. Zillow, Craigslist)
  • Device usage

This data helps you measure performance and tweak what’s working.

For more tech-savvy tips, read 👉 Using AppFolio? Here’s How to Add a 360 Virtual Tour Link to Your Listings

🧲 Why Renters Love Virtual Tours (and Property Managers Do Too)

Virtual tours help bridge the trust gap for renters, especially those moving from out-of-state. By embedding tours directly into AppFolio, you:

📈 Increase time-on-page and engagement
🛠 Reduce your team's workload with fewer in-person showings
💸 Convert more applications without chasing leads

Want more examples of this in action? See 👉 Drive More Engagement: Add Virtual Tour Links to AppFolio Properties

🏘 Perfect for Lease-Ups, New Builds & Long-Distance Renters

Virtual tours are especially helpful when:

  • Leasing up brand-new units with no residents yet
  • Marketing to out-of-town tenants who can’t visit in person
  • Running pre-leasing campaigns on unfinished properties

If you're in new development, don’t miss 👉 AppFolio + 3D Tours: Market House Builds in Rental Listings More Effectively

🎥 Add Reels and Video Walkthroughs Too (Bonus!)

Beyond 360 tours, consider adding AI-generated photo-to-video reels or full video walkthroughs. These enhance your listing and build trust with viewers.

Learn how to generate video content automatically in 👉 How to Generate Real Estate Videos From Just Photos in Under 5 Minutes

📌 Sample Call-to-Action You Can Copy and Paste

Want something plug-and-play? Here's a quick CTA you can paste into your AppFolio description:

Make sure to include this toward the top of your property description so it grabs attention immediately.

🧠 What to Read Next

If you're serious about enhancing your rental listings and attracting better tenants, these resources will help you:

📍 Virtual Tour Link Tutorial for AppFolio Property Managers
📍 The Anatomy of a High-Converting Real Estate Video (With AI)

🧩 Final Thoughts: Start Small, Scale Fast

You don’t have to overhaul your listings all at once. Start by adding 360 tours to your best-performing units. Track the results. Then expand to your full portfolio.

With tools like CloudPano and PhotoAIVideo, it’s easier than ever to create polished, high-converting listing media—and plug it directly into AppFolio.

Your next renter might be only one click away. 🔑

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Cloudpano

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Insta360 X4

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Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

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