Easily Embed Virtual Tours in AppFolio to Attract More Renters

Cloudpano
July 16, 2025
5 min read
Share this post

🏡 Easily Embed Virtual Tours in AppFolio to Attract More Renters

Renters today expect more than just static photos—they want interactive, immersive experiences that let them feel the space before stepping inside. And with AppFolio's listing management tools, embedding virtual tours has never been easier.

In this guide, we’ll show you exactly how to embed virtual tours into your AppFolio listings to boost engagement, attract qualified leads, and lease faster. 🎯

Let’s dive in. 👇

🚀 Why Virtual Tours Are a Game-Changer for Property Listings

Adding virtual tours to your AppFolio listings helps you:

✅ Reduce no-shows and unqualified inquiries
✅ Pre-qualify renters with immersive walkthroughs
✅ Showcase units 24/7—even when your team is off the clock
✅ Stand out in a crowded rental market

According to industry data, listings with virtual tours get 87% more views and rent 30% faster than those without.

Learn more in 👉 Add 360° Virtual Tours to AppFolio and Elevate Your Rental Listings

🛠️ Step-by-Step: How to Embed a Virtual Tour in AppFolio

AppFolio makes it simple to embed media links in your property descriptions. Here’s how:

1. Create Your 360° Virtual Tour

Use a platform like CloudPano to create your virtual tour. You’ll get a shareable URL that looks like this:

https://www.cloudpano.com/tours/your-tour-link

2. Go to Your AppFolio Listing

Log in to AppFolio, head to your Marketing tab, and click on the property you want to update.

3. Add the Tour Link to the Description

Paste the virtual tour URL directly into the description box. You can also hyperlink it with a call-to-action like:

This method ensures your tour appears on public-facing listing pages—even syndicated platforms.

Check out 👉 Property Manager’s Guide: How to Add Virtual Tour Links in AppFolio

🔗 Pro Tip: Use Tracking Links for More Insight

Want to see how many renters are actually clicking your tours? Use a link shortener with analytics (like Bitly or Rebrandly) so you can track:

  • Clicks by day
  • Referral source (e.g. Zillow, Craigslist)
  • Device usage

This data helps you measure performance and tweak what’s working.

For more tech-savvy tips, read 👉 Using AppFolio? Here’s How to Add a 360 Virtual Tour Link to Your Listings

🧲 Why Renters Love Virtual Tours (and Property Managers Do Too)

Virtual tours help bridge the trust gap for renters, especially those moving from out-of-state. By embedding tours directly into AppFolio, you:

📈 Increase time-on-page and engagement
🛠 Reduce your team's workload with fewer in-person showings
💸 Convert more applications without chasing leads

Want more examples of this in action? See 👉 Drive More Engagement: Add Virtual Tour Links to AppFolio Properties

🏘 Perfect for Lease-Ups, New Builds & Long-Distance Renters

Virtual tours are especially helpful when:

  • Leasing up brand-new units with no residents yet
  • Marketing to out-of-town tenants who can’t visit in person
  • Running pre-leasing campaigns on unfinished properties

If you're in new development, don’t miss 👉 AppFolio + 3D Tours: Market House Builds in Rental Listings More Effectively

🎥 Add Reels and Video Walkthroughs Too (Bonus!)

Beyond 360 tours, consider adding AI-generated photo-to-video reels or full video walkthroughs. These enhance your listing and build trust with viewers.

Learn how to generate video content automatically in 👉 How to Generate Real Estate Videos From Just Photos in Under 5 Minutes

📌 Sample Call-to-Action You Can Copy and Paste

Want something plug-and-play? Here's a quick CTA you can paste into your AppFolio description:

Make sure to include this toward the top of your property description so it grabs attention immediately.

🧠 What to Read Next

If you're serious about enhancing your rental listings and attracting better tenants, these resources will help you:

📍 Virtual Tour Link Tutorial for AppFolio Property Managers
📍 The Anatomy of a High-Converting Real Estate Video (With AI)

🧩 Final Thoughts: Start Small, Scale Fast

You don’t have to overhaul your listings all at once. Start by adding 360 tours to your best-performing units. Track the results. Then expand to your full portfolio.

With tools like CloudPano and PhotoAIVideo, it’s easier than ever to create polished, high-converting listing media—and plug it directly into AppFolio.

Your next renter might be only one click away. 🔑

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

The Smart Way to Add Virtual Tours to AppFolio Listings

Learn the most efficient way to add 360° virtual tour links to your AppFolio listings. This guide shows property managers how to improve lead quality, reduce no-shows, and lease faster using immersive virtual content and media automation.
Read post

How Property Managers Use AppFolio to Share Virtual Tour Links with Renters

Discover how property managers use AppFolio to share 360° virtual tour links with renters through listings, emails, and automated messages. This guide explains how to streamline communication, reduce no-shows, and lease faster by integrating tour links into your leasing workflow.
Read post

Increase Leasing Efficiency: Add 360 Tour Links in AppFolio

Discover how to speed up your leasing process by adding 360° virtual tour links directly into AppFolio listings. This guide helps property managers pre-qualify leads, reduce no-shows, and lease faster using immersive media and easy-to-implement tools.
Read post