Add 360° Virtual Tours to AppFolio and Elevate Your Rental Listings

Cloudpano
July 5, 2025
5 min read
Share this post

🏡 Add 360° Virtual Tours to AppFolio and Elevate Your Rental Listings

Complete with emojis, internal linking strategy, and real-world tools to boost leasing performance.

🚀 Why 360° Virtual Tours Are the New Standard in Property Marketing

In today’s rental market, prospective tenants expect more than static photos and bullet-point features — they want immersive, on-demand property experiences.

📱 That’s where 360° virtual tours inside AppFolio come in.

These interactive, self-guided walkthroughs offer the next best thing to a physical showing — and when embedded directly into your AppFolio listings, they can dramatically increase lead quality, reduce vacancy time, and help you lease faster. 🏁

👉 If you're not adding 360° virtual tours yet, you're missing out on serious ROI. Dive in and learn how to do it — step by step.

🔍 What is a 360° Virtual Tour?

A 360° virtual tour is a digital replica of your rental unit, created using panoramic photos or videos that users can interact with.

👀 Prospective renters can look around rooms, click to move between spaces, and visualize the property as if they were touring in person — all from their phone or laptop.

🔗 Related: From Static to Cinematic: Transforming Property Photos With AI

💡 Why Add 360° Tours to AppFolio?

Adding 360° tours to your AppFolio listings enhances:

  • 🕒 Time-on-page
  • 💬 Lead quality and pre-qualification
  • 🌎 Sight-unseen leasing potential
  • 📉 Showings that don’t convert (fewer wasted visits)
  • 🏠 Appeal to remote, out-of-state, and digital-first renters

📈 Want the metrics? Check out:
📊 AI vs. Traditional Video Editing: Cost, Time, and ROI Breakdown

🔌 Can AppFolio Handle 360° Tours? ✅ YES

AppFolio supports HTML iframe embeds, which means you can add:

  • ✅ 360° virtual tours
  • ✅ AI-generated walkthrough videos
  • ✅ YouTube-hosted property videos
  • ✅ Branded links from platforms like Pictastic.ai
  • ✅ Floor plans and more

💡 Start with this setup guide:
🛠️ Step-by-Step: Integrating Virtual Tours into AppFolio Listings

🧰 Best Tools for Creating and Hosting 360° Virtual Tours

Here are the top tools for building tours that integrate perfectly with AppFolio:

🌀 CloudPano

Create immersive 360° tours with hotspot navigation, dollhouse views, and branded elements.
👉 Works seamlessly with iframe code.

🤖 PhotoAIVideo.com

If you don’t have a 360 camera, turn your still listing photos into dynamic, cinematic video tours with captions and voiceovers.
🎥 Perfect for mobile-optimized content.

📚 Learn more:
🎙️ How to Add Voiceovers and Captions Automatically to AI Videos

🧳 Pictastic.ai

Bundle your 360° tour, walkthrough video, floor plan, and contact info into one clean URL — ideal for embedding in AppFolio.

💼 Want to sell this as a service? Check out:
🧠 Building a White-Labeled Video Marketing Service With AI

✏️ How to Embed a 360° Tour in AppFolio (In 5 Steps)

Step 1: Create the Tour

Use CloudPano or your preferred platform to build the tour.

Step 2: Copy the Embed Code

Look for “Share” or “Embed” options. You’ll get an iframe code like:

Step 3: Open AppFolio

Log into your AppFolio admin, navigate to the property, and select Edit Listing.

Step 4: Paste in the Code

In the Marketing Description, switch to HTML view and paste your iframe code.

Step 5: Save and Preview

Test your live listing on mobile and desktop.

🔍 For full walkthroughs:
📌 How to Embed Virtual Tours in AppFolio for Property Marketing

💼 The Leasing Advantage: What Happens When You Embed a Tour?

🎯 Looking to improve leasing numbers? Start here:
📍 Boost Leasing with AppFolio Virtual Tour Integration

💥 Pro Tip: Pre-Sell Your Listing Before It’s Photo-Ready

You don’t need perfect media to start marketing. Use AI videos or sample 360° tours to pre-market your units before final content is available.

This works wonders for:

  • Pre-leasing new builds
  • Marketing upcoming vacancies
  • Showing under-renovation properties

📅 Automate 360° Content Weekly With AI Tools

With platforms like PhotoAIVideo and CloudPano, you can automate your weekly content:

  • 🎬 Auto-create branded video clips
  • 📲 Send via SMS, email, or social
  • 📈 Track engagement
  • 🛠️ Use one set of listing photos to create new media weekly

🧠 Learn how to build the full content system here:
📘 The Weekly AI Video Content Plan (Template + Tools)

🔗 Related Posts for Mastering AppFolio + Visual Media

✅ Final Thoughts: Elevate Every Listing with 360°

360° virtual tours don’t just look good — they perform.
By embedding them in your AppFolio listings, you offer an interactive experience that builds trust, improves lead quality, and fills vacancies faster.

Next Steps:

  • Choose a tour tool (like CloudPano)
  • Generate your iframe
  • Embed it into AppFolio
  • Watch your leasing performance soar 🚀

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

Transform University Admissions with CloudPano Virtual Campus Tours

This pillar guide explores how Virtual Campus Tours are transforming university recruitment through immersive, accessible digital experiences. It explains how CloudPano University Tours enhance the University Admissions Virtual Experience, expand global reach, and support inclusive, data-driven enrollment strategies. Designed for higher education leaders, the article shows why Higher Education Virtual Tours and Interactive Campus Tour Software are now essential tools for engaging prospective students and modernizing admissions.
Read post

How Real Estate Teams Use AI Video to Elevate Listing Visibility

This pillar guide explains how AI video marketing for real estate teams helps increase property listing visibility and stand out in competitive markets. It breaks down practical real estate video marketing strategies using AI-powered listing videos to boost engagement, clicks, and inquiries. Designed for modern teams and brokerages, the article shows how to boost real estate listings with video through scalable workflows, consistent branding, and higher-impact visual storytelling.
Read post

Why AI Video Is Becoming Essential for Modern Real Estate Teams

This guide explains why AI video marketing for real estate teams is becoming essential in today’s market. It explores how AI-powered listing videos fit into modern real estate marketing strategies, improve real estate team efficiency with AI video, and support scalable growth. Designed for brokers and teams, the article highlights AI video as one of the most essential tools for real estate teams looking to compete, maintain consistent branding, and deliver high-quality marketing without increasing workload.
Read post